Jarno Duursma
International AI speaker and author turning complex tech into clear, strategic action.
International AI speaker and author turning complex tech into clear, strategic action.
Jarno Duursma is an international AI speaker, author and LinkedIn Top Voice who has been accurately forecasting the direction of Artificial Intelligence since 2014. As an independent technology critic, he cuts through hype and headlines to reveal what truly matters for leaders and organizations. With more than 1,500 keynotes and an average rating of 9.1/10, Jarno is known for transforming complex technological shifts into concrete strategies that create immediate impact.
Jarno Duursma is a leading Dutch AI expert and an internationally sought-after keynote speaker. For over a decade, he has analyzed the rapid development of Artificial Intelligence and translated its implications for business, government and society. As an independent technology critic, he maintains a sharp, objective perspective on both opportunities and risks.
Since 2014, Jarno has consistently predicted the trajectory of AI with remarkable accuracy. Long before Generative AI became mainstream, he highlighted how intelligent systems would reshape work, communication and decision-making. His ability to connect long-term technological trends with today’s strategic choices makes him a trusted voice in boardrooms and on global stages.
Organizations book Jarno Duursma for their events because he offers clarity in a field often dominated by noise. He explains what AI means in practice, which developments demand attention now, and how leaders can respond with confidence.
In 2017, Jarno published the influential AI book The Digital Butler, exploring how AI assistants and intelligent systems would become integrated into daily life and business processes. The book positioned him as a forward-thinking voice in the AI debate and remains a reference point for understanding the evolution of human-machine interaction.
Jarno was also among the first to publish in-depth reports on Generative AI and the “Infocalypse” of deepfakes in 2019. Years before synthetic media became a mainstream concern, he warned about the societal and organizational consequences of manipulated content at scale. His early analyses demonstrate both vision and courage: he addresses not only the potential of technology, but also its ethical and strategic implications.
With over 1,500 keynotes delivered across industries, Jarno Duursma brings extensive stage experience to every event. From international conferences and leadership summits to executive board sessions and innovation days, he adapts his message to the audience while maintaining depth and relevance.
His consistent 9.1/10 rating reflects more than strong presentation skills. Audiences value his ability to:
Translate complex AI developments into practical strategies
Separate hype from reality with critical insight
Combine sharp analysis with humor and energy
Inspire leaders to act with clarity and confidence
Jarno’s presentations are structured, engaging and grounded in real-world examples. He challenges assumptions, encourages critical thinking and ensures participants leave with a clear understanding of what AI means for their specific context.
As a recognized LinkedIn AI Top Voice, Jarno Duursma reaches a broad international audience. His newsletters, Trending in Tech and Signals from the Future, are read by more than 47,000 subscribers who rely on his insights to stay ahead of technological change. Through these channels, he offers a front-row seat to the AI revolution, highlighting trends, breakthroughs and strategic signals that matter.
His expertise also makes him a frequent guest in Dutch national media, where he provides commentary on Artificial Intelligence, Generative AI and digital transformation. Journalists and editors turn to Jarno for clear explanations and balanced perspectives in times of rapid technological change.
When you book Jarno Duursma for your event, you secure a keynote that is both visionary and grounded. Whether he is speaking on a TEDx stage or addressing senior executives in a boardroom, he delivers a compelling blend of insight, humor and critical reflection.
Jarno does not offer abstract theories. He provides direction. He equips organizations with the understanding they need to navigate AI-driven disruption and to make informed, strategic decisions.
For conferences seeking authority, for leadership teams searching for clarity, and for organizations preparing for the next wave of Artificial Intelligence, Jarno Duursma delivers a keynote that resonates long after the applause.
Keynote by Jarno Duursma:
This keynote goes a level deeper then most presentations and addresses where the real tension lies in the fiels of AI: the transformation of work, organizations, and business models in an era where cognitive intelligence is cheap and abundant, and computer systems are increasingly capable of programming themselves. I will demonstrate why we are rapidly approaching a inflection point. This shift isn't just because "AI is smart," but because of a convergence of several fundamentals: frictionless distribution, marginal costs trending toward zero, massive capital injections, and AI’s proven ability to write convincing code. This is the engine driving vertical AI, autonomous agents, and the "SaaS apocalypse." Suddenly, systems can handle specific tasks with extreme precision across legal workflows, finance, sales, marketing, customer service, compliance, and data analysis—hitting the exact application layer where organizations create value and where software companies traditionally secure their margins.
This keynote is designed for events intended to wake people up without resorting to doomsday rhetoric. It is forward-looking, high-tempo, and intensely practical. Your audience will leave with a clear understanding of the shifting landscape and a grounded perspective on how to navigate the next 12 to 24 months. It is ideal for boards, executive leadership, product teams, IT, finance, HR, and commercial teams who sense that "something" is fundamentally changing but have yet to bring that shift into sharp focus.
Keynote by Jarno Duursma:
AI is shifting away from "chatting with a model" toward systems that can plan, verify, and execute. The next phase centers on agents that operate autonomously for longer periods, collaborate with one another, and take over an increasing range of digital actions, from initial analysis to final implementation. Simultaneously, we are seeing AI helping to improve AI: systems that generate, test, and select variants of code and algorithms, turning innovation into a repeatable process rather than just a human talent. There is an additional factor that many organizations underestimate: software is becoming so cheap and fast to produce that it is becoming temporary and replaceable. This is the era of "disposable software." You build something to solve a specific problem, use it, improve it, and discard it as soon as a superior version exists. This fundamentally changes how teams innovate, how products come to life, and how quickly new ideas become reality.
In this keynote, I outline this technological roadmap clearly and accessibly, without the hype or the jargon. Your audience will gain a future-proof perspective and the language needed to hold more effective internal discussions. The result is a room that moves past the question of "should we do something with AI?" and starts talking directly about what is coming, where the opportunities lie, and which choices can be made today to stay ahead of the curve.