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Jim Lawless

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Jim Lawless

Jim Lawless inspires audiences to embrace change, overcome fear and achieve extraordinary results in business and life.

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Why book Jim Lawless for your next event

  • Jim Lawless combines world-class storytelling, humour and lived experience to help teams navigate uncertainty and embrace change with confidence.
  • Ranked the #1 motivational speaker outside the US by Global Gurus, Jim has inspired more than a million people across five continents.
  • From record-breaking freediving to becoming a televised jockey in 12 months, Jim proves that extraordinary transformation is possible.

Non-binding request for Jim Lawless

Global keynote speaker, bestselling author and expert on fearless leadership

Jim Lawless is one of the world’s most sought-after keynote speakers on change, leadership and high performance. Known for his powerful storytelling, humour and deeply human approach, he inspires audiences to rethink limitations and act with courage in uncertain times. Ranked as the #1 motivational speaker outside the US by Global Gurus, Jim has spoken to more than a million people worldwide and is trusted by global organisations navigating transformation and change.

 

Book Jim Lawless for your event

When organisations face uncertainty, rapid change and increasing pressure to perform, Jim Lawless delivers a keynote that creates immediate impact. His talks challenge audiences to rethink fear, embrace bold action and develop the mindset needed to thrive in fast-changing environments.

Jim Lawless is recognised around the world as one of the most engaging and inspiring keynote speakers working today. He has spoken on stages across five continents, inspiring more than a million people with his energetic delivery, powerful storytelling and practical insights into change, leadership and human potential.

Consistently voted the #1 motivational speaker outside the United States in the Global Gurus public rankings, Jim is trusted by leaders and organisations looking to create lasting behavioural change. His presentations combine deep intelligence with humour, empathy and extraordinary real-life experiences that audiences remember long after the event ends.

 

A speaker who lives his message

What makes Jim Lawless stand out is his credibility. He does not simply talk about courage, transformation and resilience, he embodies it.

Jim became the deepest freediver in British history by diving to an astonishing depth of 101 metres on a single breath after only eight months of training. He transformed himself from a complete non-rider into a televised jockey within just twelve months. These challenges were not publicity stunts. They were practical demonstrations of the principles he teaches audiences around the world.

His global bestselling book Taming Tigers became a defining work on overcoming fear and unlocking human potential. Through his experiences, Jim demonstrates that the barriers holding people and organisations back are often self-created and can be challenged with the right mindset and action.

Audiences connect deeply with Jim because he speaks openly about vulnerability, uncertainty and the emotional reality of change. His stories are thrilling and entertaining, but they also carry a deeper message about what people are capable of achieving when they confront fear directly.

 

Inspiring organisations through change

Jim Lawless is widely respected as a trusted advisor to senior leaders and organisations navigating transformation. His keynotes help businesses understand how people respond to uncertainty and why agility, decisive action and emotional resilience are essential in today’s environment.

Drawing from both business expertise and personal experience, Jim helps audiences:

  • Understand the psychology of fear and resistance to change
  • Build confidence during uncertainty and disruption
  • Develop agile thinking and adaptability
  • Challenge limiting assumptions and behaviours
  • Strengthen leadership communication and connection
  • Create momentum and action within teams

His presentations are highly relevant for organisations dealing with cultural transformation, leadership development, innovation, performance pressure and change management.

Jim’s ability to combine strategic insight with emotional intelligence makes his sessions valuable across all levels of an organisation, from senior leadership teams to large conference audiences.

 

A unique background and perspective

Originally trained as a commercial lawyer in the City of London, Jim Lawless built a successful corporate career before dedicating himself to understanding human behaviour, performance and communication.

In his thirties, he chose to study at the Guildford School of Acting to deepen his understanding of storytelling, communication and human connection, skills that now contribute to his exceptional presence on stage.

He was elected Fellow of the Royal Society for the Arts in recognition of his contribution to business writing and thought leadership.

This unusual combination of commercial expertise, performance training and lived experience gives Jim a rare ability to connect with audiences in an authentic and memorable way. He understands both the strategic realities organisations face and the deeply human reactions people experience during periods of change.

 

An unforgettable keynote experience

Jim Lawless delivers far more than motivation. His keynotes create energy, reflection and action. Audiences leave with renewed enthusiasm, practical tools and a stronger belief in what is possible, both individually and collectively.

His stage presence is dynamic, charismatic and engaging from the first moment. He combines humour with emotional honesty and compelling storytelling, creating an atmosphere where audiences feel both inspired and challenged.

Whether speaking to leadership teams, global conferences or organisations undergoing transformation, Jim tailors his message to the realities facing the audience. His sessions consistently receive outstanding feedback because they are relevant, entertaining and deeply impactful.

For organisations looking to inspire courage, adaptability and high performance in times of change, Jim Lawless delivers a keynote experience that resonates long after the event has ended.

Jim

Customer Reviews

5 of 5

Jim is a true source of inspiration, easy to connect with and triggers the mindset shift required to enable transformations! He captivated the audience with a wonderful blend of humility and humour, instilling in us confidence to do things we never thought we could.

5 of 5

I would without hesitation highly recommend Jim. He made a real impact understanding and adapting to our business and objectives and with great attention to detail and care for our priorities. I was personally impressed and received unanimous positive feedback.

5 of 5

At Apple we pride ourselves in thinking differently, this is why we work in partnership with Jim. Our big conference pitches and our key sales presentations have both been inspired by the Lawless touch.

5 of 5

Jim’s session was inspiring and motivating, resulting in unanimous positive feedback from our attendees. Thank you, Jim, for an entertaining and powerful speech.

Rated 5.00/5 based on 4 customer reviews

Keynotes

Keynote by Jim Lawless:

The DARE Loop: How to Deliver the Impossible

The unit of transformation in a knowledge economy is the human. Velocity is achieved when our people have the courage, clarity and skills to do new things, fast, to deliver the strategy.

Yet nobody teaches your people the map to ‘outside the comfort zone’ so that they can navigate confidently through the self-doubt and emotional turmoil it will bring.

The DARE Loop is the mental model for adopting a growth mindset, designing from the future backwards to build tomorrow’s action list and taking accountability for your results.

Jim’s keynote - which takes people from their own ambitions and fears to 101m under the ocean, challenges their limiting beliefs, make high performance accessible and lights up your delegates with energy, laughter and confidence in their ability to deliver the ambition.

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Keynote by Jim Lawless:

The Next Dimension of Leadership

Tomorrow’s leaders work with Jim to design and build agile, curious, empowered organisms. Yesterday’s leaders are oiling slow, command and control machines. How do you design a culture to deliver the future, when you don’t know what the future is?

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Keynote by Jim Lawless:

High Performance Under Pressure

Real-world strategies drawn from freediving, elite sport and global leadership. Jim delivers actionable frameworks to help teams focus, design their results and behaviours and standards to act, remain resilient and win.

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Jim Lawless Showreel

Watch speaker Jim Lawless in action!

Books by Jim Lawless

  • Taming Tigers
    Taming Tigers
    Do Things You Never Thought You Could
    By Jim Lawless

FAQ

Here are the most common questions about Jim Lawless

What does Jim Lawless speak about?

Jim Lawless speaks about change, leadership, high performance and overcoming fear. His keynotes combine business insights with experiences including becoming a televised jockey and setting a British freediving record, helping audiences understand how to challenge limiting assumptions and act during uncertainty.

How does Jim Lawless address high performance under pressure?

Jim Lawless draws on freediving, elite sport and global leadership in his “High Performance Under Pressure” keynote. He introduces practical approaches to helping teams focus, define their desired results and behaviours, remain resilient and maintain high standards when working under pressure.

Did Jim Lawless really become a record-breaking freediver?

Jim Lawless became the deepest freediver in British history after training for only eight months. He reached a depth of 101 metres on a single breath, an experience he now uses to illustrate his ideas about fear, limiting beliefs, transformation and high performance.

How did Jim Lawless become a jockey?

Jim Lawless transformed himself from a complete non-rider into a televised jockey within 12 months. Along with his record-breaking freediving challenge, he uses this experience as a real-world demonstration of the principles he teaches about courage, behavioural change and achieving goals that initially appear impossible.

Is Jim Lawless suitable for organisations going through change?

Jim Lawless focuses specifically on organisations navigating transformation, uncertainty and change. His keynotes address resistance to change, confidence during disruption, agile thinking, adaptability and limiting behaviours. His profile highlights relevance for cultural transformation, leadership development, innovation, performance pressure and change management.

What is Jim Lawless’ book “Taming Tigers” about?

Jim Lawless is the author of the global bestseller Taming Tigers: Do Things You Never Thought You Could. The ideas behind the book connect directly with his speaking themes, particularly overcoming fear, challenging self-created limitations and unlocking greater human potential.

What was Jim Lawless’ career before becoming a speaker?

Jim Lawless originally trained as a commercial lawyer in the City of London and built a corporate career before focusing on human behaviour, performance and communication. In his thirties, he also studied at the Guildford School of Acting to develop his storytelling and communication skills.

How experienced is Jim Lawless as an international speaker?

Jim Lawless has spoken to more than one million people across five continents. His profile also states that Global Gurus has ranked him the #1 motivational speaker outside the United States, reflecting his international focus on change, leadership and high performance.

How much does a keynote cost?

The short answer is: It depends on the event and the scope of the individual engagement.

The price varies depending on factors such as the speaker, duration, location, language, format, and scope of the event. Feel free to contact us with some information about your requirements and preferences, and we will quickly provide you with a non-binding quote. Contact us here.

Non-binding request for Jim Lawless

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