Lars Ulrich is a world-renowned Danish drummer and songwriter. His father took him to a rock concert in 1973, which inspired Lars to develop a professional career in music. He received a drum set from his grandmother in 1976, sparking his interest in starting a band. By the 80s, his family moved to California, where he met James Hetfield, Metallica's future guitarist, after searching ads in the paper for musicians. Soon after, the group Metallica formed, moved to New York and signed with Megaforce, an independent label.
Reasons to Book Lars Ulrich
- Audiences are captivated by Ulrich’s story about the fame of iconic heavy metal band, Metallica. Offering insight into the teamwork and dedication that it took to reach superstardom, he encourages each listener to follow his dreams.
- His presentation offers practical strategies for developing a productive culture based upon teamwork by sharing practical strategies.
- Ulrich encourages audiences to overcome challenges and limitations with perseverance and creativity. He shares entertaining and memorable experiences, culminating in his induction in the Rock and Roll Hall of Fame.
As a founding member of the iconic rock band Metallica, Lars Ulrich has enjoyed an exceptional musical career. One of Metallica’s biggest fans, he has dedicated his life to influencing its creativity and protecting the band’s interests.
The son of a pro tennis player, Ulrich’s father took him to see a rock concert. His experience watching Deep Purple inspired his love for music. In 1976, his grandmother gifted him a drum set and Ulrich knew that he wanted to perform in a band.
After moving to California, he met the band’s future guitarist, James Hetfield. The group Metallica formed shortly thereafter and signed a music contract with an independent label. By 1983, the band began cranking out hit records and became a global success. Lars launched his own record label in 1998, called The Music Company. By 2009, Ulrich was the first Danish musician inducted into the Rock & Roll Hall of Fame.
An advocate for teamwork and creativity, Ulrich now travels the globe to speak with audiences about the power of inspiration. Encouraging listeners to follow their dreams, he shares entertaining anecdotes about the triumphs and challenges of living a musician’s life. He offers insights and strategies to motivate teams to high levels of productivity by working together.
See keynotes with Lars Ulrich