Hall of Fame musician shares an inspirational story about teamwork
USA
One of the founding members of Metallica, an American heavy metal band, launched the iconic group to international stardom. Ulrich shares lessons about teamwork and creativity.
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About Lars
Keynote
Video
As a founding member of the iconic rock band Metallica, Lars Ulrich has enjoyed an exceptional musical career. One of Metallica’s biggest fans, he has dedicated his life to influencing its creativity and protecting the band’s interests.
The son of a pro tennis player, Ulrich’s father took him to see a rock concert. His experience watching Deep Purple inspired his love for music. In 1976, his grandmother gifted him a drum set and Ulrich knew that he wanted to perform in a band.
After moving to California, he met the band’s future guitarist, James Hetfield. The group Metallica formed shortly thereafter and signed a music contract with an independent label. By 1983, the band began cranking out hit records and became a global success. Lars launched his own record label in 1998, called The Music Company. By 2009, Ulrich was the first Danish musician inducted into the Rock & Roll Hall of Fame.
An advocate for teamwork and creativity, Ulrich now travels the globe to speak with audiences about the power of inspiration. Encouraging listeners to follow their dreams, he shares entertaining anecdotes about the triumphs and challenges of living a musician’s life. He offers insights and strategies to motivate teams to high levels of productivity by working together.
See keynotes with Lars UlrichLars Ulrich offers unique and flexible corporate events customised for individual organisations. He teaches the audiences how to play the drums on his own drum kit while telling stories from the world of rock n roll, with the opportunity to build energy, encourage team work, break down corporate barriers and just generally have the best time ever.
Using his own life experiences, Lars motivates and encourages, challenges and inspires participants to step beyond their perceived limitations.
His speaking topics include:
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