“Innovation demands a touch of the madness,” says Kasanoff.
The current of the river of life will always try to pull you towards the middle, towards complacency and mediocrity. This is true for every person and every company. It’s a problem because other companies that don’t give in to that current will eclipse you.”
Kasanoff’s new book, A Touch of the Madness How to Be More Innovative in Work and Life…by Being a Little Crazy comes out later this year from BenBella books via Penguin/Random house. His main keynote speech is based on this unique philosophy.
As a graduate of Cornell and The Wharton School of Business, Kasanoff serves as a Rosetta Stone between the corporate landscape and Hollywood, using examples, stories and lessons learned from the film industry to instill outside-the-box thinking regarding innovation to corporate audiences.
A born storyteller, Kasanoff’s uses star-studded anecdotes from his life in Hollywood to make it easy and entertaining for business audiences to learn to be more creative by being a bit crazy.
Larry and Threshold Entertainment Group have been profiled in The New York Times, The Wall St. Journal, USA Today, Time Magazine, Wired, Maxim, and Playboy and have been featured on CNN, FOX News, ABC World News Tonight, CNBC, The Howard Stern Show and more.