
Lisa Apolinski
With 30+ years in marketing, Lisa empowers leaders to build brand legacies and market authority.
With 30+ years in marketing, Lisa empowers leaders to build brand legacies and market authority.
Keynote Speaker Lisa Apolinski is recognized worldwide as “America’s Digital Content Futurist,” helping organizations transform their expertise into market authority through strategic storytelling and brand legacy building. With over 30 years of marketing leadership, including senior roles at Fortune 500 companies, Lisa brings proven strategies that have generated more than $1.5 billion in client revenue.
An international author of five acclaimed books, including the globally recognized Persuade With a Digital Content Story and the Amazon #1 new release The Most Amazing Marketing Book Ever (as co-author), Lisa shares powerful insights on crafting narratives that resonate, inspire trust, and drive measurable business growth. Her latest work, The Greatest Personal Brand Story Ever Told, further cements her expertise in personal brand development and digital storytelling.
Featured in Forbes and The New York Times, Lisa’s thought leadership is trusted by business leaders seeking to strengthen market position, boost customer engagement, and secure long-term competitive advantage.
When you book Lisa Apolinski for your event, you gain more than an engaging keynote, you equip your team with actionable tools to create compelling content strategies, connect authentically with audiences, and turn professional expertise into lasting business impact. Lisa’s presentations are insightful, inspiring, and tailored to deliver immediate value for your organization.
Book Lisa Apolinski for your event and give your audience the strategies they need to dominate their market and build a brand legacy that endures.
Keynote by Lisa Apolinski:
Are you ready to stop playing small and start being recognized as the industry powerhouse you truly are? This dynamic keynote is designed for ambitious leaders who are ready to break through the noise, claim their authority, and become the go-to everyone wants to work with.
In today's competitive landscape, technical skills alone aren't enough. Leaders who rise to the top understand how to strategically position themselves, amplify their voice, and build unshakeable credibility that commands respect and attracts right-fit clients. Whether you're a seasoned executive, entrepreneur, or emerging leader, this session will give you the tools to transform how others perceive and value your area of genius.
Digital Dominance Strategist Lisa Apolinski will guide you on this journey to move from behind-the-scenes expert to front-and-center authority, allowing you to claim your rightful place—at the forefront of your industry.
What You'll Learn:
The Visibility Formula: Leverage your area of genius without looking pushy or inauthentic, including how to showcase your wins in ways that create interest rather than appearing salesy.
The Influence Blueprint: Learn specific communication techniques and positioning strategies that help leaders command attention, build credibility, and become the trusted advisor in the industry.
The Authority Accelerator: Discover how to build and leverage your brand ecosystem—from content to collaboration—that establishes you as the definitive go-to your industry can't ignore.
Keynote by Lisa Apolinski:
The use of AI has grown at an exponential rate. But how can your marketing team use AI wisely to generate content, leverage the many AI tools now available, yet still incorporate branding and storytelling?
In this keynote, Content Coach and Digital Content Futurist Lisa Apolinski explores how to use AI to create content that still has value to your audience and sparks engagement, and which new AI tools make content creation easier and accurate.
Key Takeaways:
Oh The Places You’ll Go: The Rapid Rise Of AI And Where To Leverage It In Content Creation
Where The Monsters Are: Understand Top Mistakes Even Seasoned Marketers Make When Generating AI Content
Goodnight, AI: Which AI Tools Are Worth The Effort For Marketers To Explore
Keynote by Lisa Apolinski:
How Leaders Keep Human Expertise In The Mix
Now, more than ever, companies need to showcase their authority in the industry and the innovation they bring. Using AI can quickly get concepts to market. However, companies risk dilution and even replacement of genuine human expertise.
In this thought-provoking session, AI-dubbed Digital Dominance Strategist Lisa Apolinski unravels the mistakes even seasoned professionals make when leaning on AI for speed and scale and the impact those mistakes have on credibility and clout.
As the authority on authority power, Lisa enlightens companies on balancing the use of this powerful tool while still pushing into innovation and forward-thinking concepts. Her session also reveals insight into maintaining knowledge differentiation in the talent pool to keep a competitive edge.
In this session, attendees will:
Establish a sustainable balance between AI use and the preservation of human capability to build true market authority.
Identify common pitfalls that erode credibility when over-relying on AI for innovation and messaging.
Develop strategies to maintain areas of genius in the talent pool while leveraging AI for a competitive advantage.
Transform their approach to technology adoption by aligning AI capabilities with intellectual property and expertise.