Content Strategy Catalyst
USA
Award-winning brand storyteller. Elevate your content strategy with Melanie Deziel's insights.
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About Melanie
Keynote
Video
Meet Melanie Deziel, a renowned keynote speaker and a true pioneer in brand storytelling. With a remarkable ability to turn everyday tales into captivating narratives, Melanie is the go-to expert for organizations looking to boost their content strategies.
As a motivational speaker, Melanie Deziel’s wisdom strikes a chord, inspiring audiences to reshape their storytelling approaches. Her acclaimed book, “The Content Fuel Framework,” acts as a guide to unlock creativity and generate endless story ideas. When you book Melanie Deziel for your event, you’re accessing a wealth of experience that can reshape your brand’s story.
Melanie’s accomplishments speak volumes. She led the way as the first editor of branded content at The New York Times’s T Brand Studio, crafting award-winning pieces that set industry benchmarks. Her role as a founding member of HuffPost Partner Studio and Director of Creative Strategy at Time Inc. showcases her knack for building effective branded content programs across diverse media platforms.
With Melanie Deziel as your keynote speaker, you’re gaining more than a talk; you’re gaining a strategic partner. Her insights, backed by a track record of tangible results, establish her as an esteemed authority. Melanie’s global recognition and ability to simplify complex strategies ensure her keynotes resonate with varied audiences.
Elevate your organization’s storytelling prowess. Book Melanie Deziel to share her transformative insights at your event and experience the influence of potent storytelling firsthand.
See keynotes with Melanie DezielWhether you’re leading an enterprise content team, or serving as a content team of one, we’re all on a mission to create the best possible content with the resources that we have. We look for every opportunity to reduce the time, money, and manpower wasted during creation and distribution, but what about creative waste? Creativity, after all, is a process. It’s time to optimize our creative processes, too, so we can confidently and efficiently generate more ideas—and better ideas—for how to share our brand story with the world.
Key Takeaways:
In a court of law, we’re required to provide evidence for our claims, but in business, we don’t always share adequate proof that validates the claims we make. Content can be the perfect antidote to the “because I said so” claim-making that rarely creates the customer trust we want to achieve. This session will share how to corroborate your claims, demonstrate your value and educate your audience on all of the differentiators that are most important to your business and brand.
Key Takeaways:
Up against copycat competitors, regurgitating robots, and an endless sea of “experts” competing for audience attention, it’s easy for ideas to get lost in a sea of content sameness, depriving them of their impact. This session shares a method for identifying your content’s primary source of value and assessing its level or originality, allowing you to plot a path out of the endless hamster wheel of commodity content creation, and toward the creation of content that’s differentiated, memorable, and impactful.
Key Takeaways:
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