Naomi Simson

Business Success

Entrepreneurship has a certain romance to it. Here, Naomi will debunk this myth, and others, and share what it takes to keep your eye on the prize. Naomi Simson started her entrepreneurial journey when she founded online experience brand RedBalloon in 2001, with a clear view of what she stood for. She has now co-founded the Big Red Group, which serves and experience every minute and turns over more than $100m.

Audience takeaways:

• There are three elements to business success – growth, customers and people. That might sound obvious but it is the right mix and entrepreneurial insights that will help you navigate what is best for your enterprise.
• Learn about the drivers of growth – what they look like and how you can implement them in your business. You will understand what you can do to drive purpose, alignment and leadership throughout your business.
• Understand the concept of ‘customer loyalty mirror’ and the correlation between highly engaged teams and end customer loyalty. At the conclusion of this session you will have established ways to harness a customer feedback loop to drive innovation in your business.
• It is the role your team plays that creates an innovative customer culture – speaking from experience, Naomi will show you how to replicate these ideas into your own business to maximise your market position. Naomi will deliver the employee framework, identifying the five key pillars for you to work on in your business, inspiring you to harness the untapped wealth of ‘discretionary effort.’

Customer Obsession

In this colourful and inspiring keynote, Naomi explores the challenges faced by many businesses that are ever fearful of disruption. With retail closures being reported daily, Naomi spells out her approach to ‘protection from disruption,’ and speaks to the value chain each business must build.

Audience takeaways:

• Knowing what you stand for – getting customers to talk about you and how to tackle the tricky world of social media.
• How to set priorities to invest in scalable customer relationships.
• The customer obsession and using a framework as a scorecard to align everyone to the customer experience cause.

Live What You Love – Personal Development

This keynote is all about fulfilling your true purpose. Being an entrepreneur is not for everyone, but knowing what drives you will give you the platform for a rich and wonderful experience of life. Naomi will share real and vivid stories from her personal and business life to demonstrate the power of her personal motto, ‘If it is meant to be, it is up to me.’ The one word we consistently hear after this session is ‘inspirational’. You will be inspired to take action.

Audience takeaways:

• Discover your passion –learn how to identify when you are in a flow and doing your best work.
• Take responsibility for what you want – not what others want for you. ‘If it’s meant to be it’s up to me,’ and choosing what is the one thing you need to work on.
• Play a bigger game – this does not mean tough times will disappear. As a result of this session you are likely to take on bigger challenges, and in turn, experience the joy of deep accomplishment and the resilience that you know you can count on.

Experiences at Work

In this challenging keynote, Naomi explores how to influence other people’s views, behaviors, and opinions. Emotional connection and storytelling are critical to the ability to influence and unite teams. Leadership and management are uniquely different and often people meld the two. She gives practical tips on what works best, pointing out that it’s not about trying to ‘convince’ someone, but creating the environment for people to thrive.

Audiences will be left better equipped to impact those around them.

Audience takeaways:

• Knowing what you stand for – your steps to leadership (and facing your fear).
• Creating an employee framework for diversity, inclusion, and engagement.
• Learning about Experiences at Work and how they influence corporate culture and productivity.
•  Leadership is about aligning everyone to the ‘cause’ – creating a deep sense of purpose.
• Learn to identify the ‘One Thing’ that when you do it, everything else becomes easier. Turn your ‘to-do list’ into a success list.

Experience Economy

‘Experiences’ is a term used for everything from customer experience, to the employee experience – it is used to denote the human element or emotional connection created.

Every business is impacted by the phenomenon of #AccessOverOwnership and the Experience Economy. Businesses need to shift from being in the transaction game (the right product in the right place at the right price) to be in the experience game. Naomi urges audiences to consider whether they offer an experience that will engage, entertain, build trust and create an emotional connection with their business.

Audience takeaways:

• What is the Experience Economy – Consider the impact of access over ownership – and building an emotional connection through experiences.
• White Paper – Every participant will gain access to download the full 32-page research study.
• The Millennial Experience – Understanding that millennials are the largest customer and employee cohort in history and that, for them, it’s all about the experience.