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Rita Clifton CBE
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or call +1 347 223 5128
Keynote by speaker Rita Clifton:
In these uncertain times, any business needs to look at every means, every element to retain its position and survive – and, of course, ideally to thrive. This means examining every aspect of both customer and employee experiences, every innovation initiative and every opportunity for efficiency. The brand lens is quite simply the most efficient and effective way to organise any business, of any size and stage, and whether nationally or globally ambitious.
In this talk, speaker Rita Clifton takes a look at companies which have used brand thinking to make businesses work better all round. She presents cases and examples of smaller businesses as well as some of the world’s leading brands, from consumer to B2B, from established sectors to digital ninjas.
Keynote by speaker Rita Clifton:
People in start-up and small-to-medium sized businesses often believe that branding is for larger, more mature or even just for consumer-based businesses. This presentation explains how brand thinking can (and should be) be stitched into a business from the very beginning.
The audience will learn the ins and outs of good branding as well as understand the business value of branding. You will get the tools and strategies to create a great branding strategy.
Keynote by speaker Rita Clifton:
This keynote is an empowering and educating talk about women in leadership. It’s perfect for women who work in leadership, or wish to do so, or for teams who are eager to learn more about diversity in business.
The audience will understand the need for variety in leadership styles. Rita presents lots of eye-opening examples and personal stories and her view on how organisations can help women stay and succeed at all levels.
Keynote by speaker Rita Clifton:
In this educating talk, Rita presents an analysis of how brands work to create value in businesses, whether or not that value will be included on a balance sheet. Rita takes a look at how brand thinking can generate sustainable value in terms of organic growth and by greater operating efficiencies. She also takes a look at how brand measures can be used as a business management tool.
Watch speaker Rita Clifton