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Ardill

Ralph Ardill

travels from UK

Brand Transformer, Speaker and Author

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About Ralph

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Keynote speaker Ralph Ardill is a recognised presenter and one of the pioneers and leading authorities on Brand Transformation, Brand Experience and Experience Design. He is a creative thinker and a highly sought-after consultant, who works with some of the world’s leading brands. Ralph Ardill is passionate about speaking and with every talk he takes his audience on a captivating action-orientated journey.

The Brand Transformer

Ralph is an expert consultant, speaker and author on Brand Transformation and Experiential Design and has consulted for brands including Carlsberg, CBRE, Ford, BP and Coca-Cola. Ralph brings a pragmatic and powerful cocktail of management consulting, brand strategy, experience design and change management to help transform the total experience of a businesses.

In 1995 Ralph Ardill wrote one of the first books on Experiential Branding  – simply entitled ‘Experience’ and was also the author of a master-class on Experience Design for the UK Design Council. Ralph has been a judge of the highly influential Cool Brands Council – a leading authority on branding, consumer trends and design – as well as a special advisor to the Royal Society of Arts and the Parliamentary Design Group and is currently a Visiting Fellow for York St John University.

In the 2000s, Ralph Ardill gained extraordinary experience – firstly working as a Business Analyst for Laura Ashley and later as a Brand Manager for CBS Record and a Brand Identity Consultant for Enterprise IG. He then further honed his business and consultancy skills when joining Imagination, one of the world’s most successful and admired creative consultancies, as Marketing and Strategic Planning Director during which time he was the driving force behind the world-class Guinness Storehouse brand center in Dublin.

Since 2006 Ralph Ardill has been working as an independent consultant helping his clients achieve smarter business growth through people-centred, brand-led, design-inspired transformation of their total brand experience.

His extensive brand development experience makes him an expert in overcoming the challenges of delivering change, harnessing creativity and encouraging collaboration in business.

Ralph Ardill is an engaging, inspiring and powerful speaker. He delivers outstanding talks with the power to make people stop, listen, think and most importantly act.

See keynotes with Ralph Ardill

    Keynote by Speaker Ralph Ardill

    Change For The Better

    Why 70% of all change fails and how you can beat the odds

     

    Keynote by Speaker Ralph Ardill

    Branding On Purpose

    Unleashing the power of purpose to transform your business

     

    Keynote by Speaker Ralph Ardill

    Collaboration: Myths & Realities

    What collaboration really means and how to make it work

     

    Keynote by Speaker Ralph Ardill

    Reality Check For Branding

    How to get the kind of branding all the textbooks promise

     

    Keynote by Speaker Ralph Ardill

    What’s the Story?

    From selling to storytelling – winning in the new brand story-scape

     

    Keynote by Speaker Ralph Ardill

    Living the Brand

    How to ensure your people truly value your values and live your brand

05.12.2015

Interview with Ralph Ardill

How did you become The Brand Transformer? Thinking of that you studied physics and geology.

Throughout my education and rather varied career I’ve always been fascinated by complex systems and understanding how they work…whether its about plate tectonics, quantum mechanics, how a new underground musical ‘movement’ becomes mainstream or the complexities of building and managing a corporate brand image. This coupled with my other passion for always looking to challenge convention in the pursuit of creating something new and better are probably the two main reasons!

Can you provide 3 tips for successful creative branding?

Know Your Purpose: The world doesn’t owe your brand living. So it’s essential your brand has a highly relevant and valued purpose above and beyond increasing your profit value. Discover the true purpose of your brand and what it can really mean for people to help you unify, liberate and realise its full potential.

Keep Your Promises: Your brand is an experiential promise of many components – from rational promises of quality, value and consistency to emotional promises of creativity, innovation and transformation – It’s never been harder for brands to keep these promises or easier for consumers to find out when they are broken. So be mindful of your brand promises, never take them too lightly and wherever possible always aim to promise less and deliver more.

Inspire Your People: Brands that stand-out are usually those that stand-up for something and inspire people. In doing so their employees become ambassadors, their suppliers become partners and their consumers become ‘fans’. If your brand is not inspiring people then it’s likely to soon be stalling or standing still.

How can you help companies to deliver successful change?

Time and again research studies show that 70% of all major attempts at strategic change in business fail. That’s a lot of hopes, dreams, late nights and hard-earned dollars failing to deliver! Over the last 10 years I’ve spent a great deal of time trying to understand this woeful statistic and one of the most important aspects I think is helping companies accept and embrace the reasons why the odds are potentially against them and then inspiring them to harness these insights to create bespoke transformational change journeys that are designed to anticipate and navigate the unique ‘change challenges’ in their business.

How are your keynote presentations unique?

Speaking and presenting for me is always about the audience – understanding who they are, what they might be looking for and then sharing my experience, stories and hard-learned lessons to help inspire them whilst also providing some powerful and pragmatic tips and tools they can immediately try out back at the office.

So I don’t have an ‘off-the-shelf’, ‘one-size-fits-all’ set of presentations but instead always try to get a bit closer to my audiences – often sounding-out a few attendees in advance – to help me tailor something I know will be impactful, memorable and of course enjoyable for all of us.

Do you have a favorite experience from your speaking career?

I recently began collaborating on a consultancy project with someone who attended a talk I gave about 15 years ago. He remembered the talk which helped to inspire him to start his own business and even a question he was going to ask on the day but didn’t get round to! It’s a simple story but means a lot and reminds me that speaking can often be as much about the consequences of a talk as it is the content.

See keynotes with Ralph Ardill
Non-binding request for Ralph Ardill

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Keynote topics with Ralph Ardill