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An acclaimed expert on branding and the personality of the corporate brand

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Lesley Everett

travels from USA

Expert on personal branding, founder of Walking TALL International and internationally renowned speaker

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About Lesley

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Keynote speaker Lesley Everett is the founder of Walking TALL International, with offices in UK and USA. She has created a methodology for Personal Branding that has inspired audiences around the world for over 15 years.  She is an internationally acclaimed professional keynote speaker and specialist on personal branding and the personality of the corporate brand.

For the past 16 years, Lesley Everett has been solely focused on providing the very best techniques to create authenticity of your corporate brand with personal branding. She is the Founder of Walking TALL International and has presented her Walking TALL Methodology in 26 countries across 5 continents to date, including Iran, Malaysia, Dubai, Australia, and frequently in Europe and North America.

She is a published author of 3 books (latest Corporate Brand Personality – Kogan Page, 2016). Companies who have trusted Lesley include Microsoft, Cisco, Marriott Hotels, JetBlue, ASDA-Walmart, HSBC, RSM & Salesforce, where she has worked with senior executives to create personality in their corporate and personal brands.

Lesley has been interviewed many times on broadcast media around the world including Bloomberg, BBC News, Sky News, CNBC and CNN for her expertise and views on top personal brands in business.

She is member of the celebrated Speaker Hall of Fame (PSAE) in the UK, being the first female to receive this prestigious award. Lesley is British and is now based in California.

See keynotes with Lesley Everett

    Keynote by Speaker Lesley Everett

    Brand Yourself to Stand out from the Crowd

    Key Objectives:

    • Maximise your corporate brand investment via people brand impact
    • Motivate staff to be the best they can be, authentically and consistently
    • Provide the tools for enhancing sales success and overall people performance and behaviour via proven Personal Branding methodology

    Key Learning Points:

    • Gaining clarity of Personal Brand
    • Raising your visibility authentically
    • Improving personal impact in all situations
    • Being the best you can be

    Presentation – typically 45 minutes (can be longer if required)

    Style – Fun, upbeat, light-hearted and with a serious personal development and business message

     

    Parallel Branding:

    • The people element of the Corporate Brand
    • How much of your brand investment are you really controlling?
    • Keeping your brand messages in sync
    • Brand consistency via the people

     

    The Brand called ‘ME’:

    • The 30-second power of first impressions and non-verbal communication – Creating immediate impact
    • Why it’s not all about image
    • Defining your Personal Brand
    • Packaging and marketing yourself
    • Increasing visibility and profile with your authentic brand
    • What do you want to be ‘famous’ for?
    • The Walking TALL ‘7 Big Strides’ ® to Personal Branding
    • How well are you being ‘heard’ – voice quality
    • Perception Management – how are you perceived by others?
    • Body Indicators – the silent messages

     

    Presentational Brand:

    • Presenting your authentic self in front of audiences, consistently
    • Creating brand impact and charisma

     

    Dress to Impress:

    • The Dress/Down-Smart Casual global phenomenon – Casual Power or Casual Calamity? Image wreckers and Appropriate dressing – the key pointers.

     

     

    Keynote by Speaker Lesley Everett

    Brand It Like Beckham

    • Build your personal brand to influence, achieve and succeed in business and your career

    Keynote by Speaker Lesley Everett

    Visible Leadership

    • Brand yourself to build profile 

    Keynote by Speaker Lesley Everett

    Parallel Branding

    • Controlling the people behaviour element of the corporate brand
Lesley Everett - video

Personal branding speaker Lesley Everett

Watch speaker Lesley Everett in action!

See keynotes with Lesley Everett
10.14.2014

Interview with Lesley Everett

What is the feeling you would like people to take away?

Motivated to be who they really are as an authentic brand, knowing they have the tools and the positivity to put actions in place to make this happen.

How do you prepare for speaking engagements?

It is important to me to speak directly with the meeting planner or event organizer so I can fully understand the objectives for the event from their point of view. Often by speaking voice to voice, or face to face if possible, I can uncover a hidden desire that might make all the difference to the content. I will then spend some time understanding the client’s culture and values so that this part of my presentation is fully congruent with their way of thinking and they can relate to it.

Once the preparation work has been put in I can feel fully confident and excited about the delivery and it hitting the mark.

In terms of my personal preparation before getting on stage, having spent sometime in the audience and meeting the client, I like to spend a few minutes on my own, engaging my head and going over the first few words and sentences. When this is done, then I’m ready….

What do you gain personally from being a public speaker?

I love the sense that the years of experience of working in my field of personal branding, I can now share in it’s richest form to many people and hopefully provide the motivation for them to make a difference to their confidence, careers, businesses and lives in general.

I can’t deny either, that I love to get up on a stage or integrate with an audience and enjoy! Something most of my friends and family outside the speaking world just cannot comprehend!

How much does humor factor into your keynotes and other speaking engagements?

I believe humour is highly important for the audience to fully engage with me and my content. My humour will come in the form of experiences and hopefully things people can relate to easily and will reinforce a point I want to make.

Can you explain the importance of personal branding?

Others will give you a brand anyway, so why not take control and make sure yours is defined in the way you want it to be! Our good brand reputation is everything in business and our careers today – without it we will struggle to stand out, be noticed and memorable. However it is important we are authentic – this is what personal branding is all about, not just having a great image.

How are your keynote presentations unique?

Walking TALL is the methodology I have personally developed, and I use personal stories and anecdotes to illustrate points. I will also build in something that the client or the audience can familiarise with, either the location, personalities in the business or perhaps something unique that I have experienced with their brand.

Do you have any unique memorable moments in your speaking career?

The first time I stood out in front of a 2000 strong audience at an event that I had been dreaming of speaking at for years was an incredible feeling of achievement and pride!

Not quite so positively, I remember falling off the stage (luckily at the end of a presentation) ending up in a heap on the floor with a broken stiletto heel! Then having to hobble through the 350 strong audience in the hotel foyer having just spoken to them about the importance of image!  Now that has become a story of course….

I always love it when people take the time to email me with their success stories after having heard me speak – that’s always the thing that makes me smile the most.

Could you provide some tips for improving your personal brand?

That is a whole presentation or workshop of course! However my 5 top tips would be:

  • Be yourself – discover what it is you want to be ‘famous’ for, what legacy you’d like and what you bring to the table.
  • Write your own brand statement that sums you up in a few sentences. If you’re clear about who you are then you can more easily reinforce this when you communicate and ’sell’ yourself
  • Perceptions are your brand – get feedback from others on the perceptions they have of you – ask them for 3 words only and see how these compare with your view of yourself.
  • Consider the packaging of your brand – your appearance, the way you verbally and non-verbally communicate, how you present, and even the people who represent you. These are all elements of your brand and can reinforce messages or weaken and dilute them.
  • Be consistent – being clear about who you really are will help you to be consistent with the way you communicate every time. If you are one person one day, and another the next, you will send out confusing messages about your brand and others will not view you as authentic and genuine. Could be dangerous in business today.
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Keynote topics with Lesley Everett