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Jonathan MacDonald

travels from UK

Author, transformation strategist and change expert working to create effective results and renew for organizations

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5 out of 5 stars

"Jonathan MacDonald gave a very inspiring and energetic key note speech. Our leadership team were very impressed by him and how he made his speech relevant to our business context. Jonathan was incredibly pleasant to work with before and during our event."

Mette Büchert - Novozymes A/S See all references
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About Jonathan

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Jonathan MacDonald is a sought-after keynote speaker, entrepreneur and author on change. He occupies himself with expanding people’s thinking around the potential of technology, the shaping of society and the realities of business, all of which are constantly influenced by fast-paced, relentless change. Our speaker Jonathan MacDonald has worked with many of the world’s largest organizations and companies to create effective results and renew their thinking and strategy.

The keynote speaker Jonathan MacDonald enables people and organisations to modify their approach from one-off change management to the management of perpetual change, thanks to his deep knowledge of future trends, the world of business and human behaviour. He also draws upon his extreme depth of thinking to answer the most complex questions from the stage, adding immense consultative value that translates into tangible, bottom-line business benefit. For more than two decades, Jonathan has created and advised businesses like the Ministry of Sound’s digital strategy, launching a Sky TV channel and becoming the youngest ever Chairman of the British Music Industries Association.

Jonathan’s opinion is highly valued and he is regularly consulted by the senior executives of the most successful global companies including Google, Apple, P&G, Unilever, Nestlé, Lego, Heineken and IKEA to stretch their thinking and provide new perspectives and avenues of thought, and is a contributor to Google’s Think Insights and Forbes.

Guided by his professional experience, our speaker Jonathan MacDonald exploits the interconnectedness of the modern, digitally enhanced world and shows clients how to maximise the opportunities that new technology brings. He can help to discover and manage changing consumer expectations and the democratisation of the business value chain.

Jonathan MacDonald is an uniquely talented presenter who has the ability to make organisations future proof. He is the only speaker expert in this arena who will ensure that audiences leave with a clear roadmap of the actionable steps to take to achieve success and competitive advantage.

Charismatic, personable and highly impactful, our top-notch speaker Jonathan MacDonald is consistently leaving a lasting impression on every audience who hears him. He opens up the minds and the thinking of a diverse range of people; facilitating strategic discussion and dialogue with the most senior level executives, or inspiring an entire workforce to embrace new opportunities for a brighter future.

His recently published books, ‘Business Poison’ and ’28 Thoughts on Digital Revolution’, gave him the opportunity to share some of his thoughs with even broader audiences. As the founder of the Thought Expansion Network (TEN), which facilitates positive change through empowering powerful missions across all industry verticals, our speaker Jonathan MacDonald feels obliged to constantly update his talks and makes sure that all of his speeches inherit the newest future trend insights and case studies.

See keynotes with Jonathan MacDonald

    Keynote by Speaker Jonathan MacDonald 

    Driving Trends

    • Consumerisation of Technology: The increasing affordability, capability and accessibility of technology
    • Globalisation of Business World: The breaking down of commercial barriers between territories and what that means to business
    • Virtualisation of Physical Entities: The virtual and augmented realities that have changed the nature of paroducts, services, currencies and sentiment
    • Socialisation of Industry: The democratization of businesses and brands now operating in an environment with an empowered general public


    Keynote by Speaker Jonathan MacDonald 


    • Agility: How an organization can be efficiently run and enabled as a real–time operation that can rapidly sense & Respond
    • Innovation: How an organization is best able to innovate and commercially grow in an increasingly competitive and unpredictable environment
    • Relevance: How an organization is best grown in a resonant way with potential and existing customers & Consumers
    • Monetisation: How to make money in a business world effected by economic downturns, changing consumer expectations, and increased competition


    Keynote by Speaker Jonathan MacDonald 

    Brand Building

    • Brand Democratisation: The change from corporate control of brand perception to shared control with the public who collectively shape brand perception
    • Changing Consumer Habits: Modern day consumer expectations, attitudes and behaviours, and what they mean to an organisation
    • Collaboration & Co-Creation: The advantages and challenges with collaborating and co–creating with people external to an organization
    • Social Acceptability: The ability to market in a transparent and authentic way, balancing requirement of monetization with decency and honesty


    Keynote by Speaker Jonathan MacDonald 

    Advertising & Marketing

    • Media Landscape & Revenue Models: How the industry operates, where the revenue models are presently and how this is changing moving forward
    • Engagement Theory: Ways of engaging people in campaigns and initiatives, respectful of the changes in consumer habits and technological developments
    • Social Media: The realities, opportunities and challenges with social media and the future landscape of social interactions
    • Mobile & Tablets: The developments, possibilities and priorities when considering mobility enabled devices for usage in advertising and marketing


    Keynote by Speaker Jonathan MacDonald 

    Emerging Technologies

    • Artificial Intelligence: Developments and potential outcomes in the race to end the human era as characterized by the singularity and other players
    • Nanotechnology: From mosquito spy drones to blood cell sized micro robots and what all this means for our future
    • 3D Printing: The emerging disruptive force enabling people to become micro–‐ factories, disintermediating value chains
    • Internet of Things: Ultraconnected smart objects and their effect on modern life and productivity in business


    Keynote by Speaker Jonathan MacDonald 

    Future Society

    • Privacy as a Currency: The emergence of personal information being used as a currency for trading with businesses and each other
    • Advocurrency: The usage of advocacy as a currency, literally capitalizing on the power of personal recommendation
    • Citizen Empowerment: The potential of people to utilize shared belief and modern technology to shape future cultures through revolutions
    • DeNoise: The antidote to modern life that is increasingly full of information, making it hard to find what matters most
Jonathan MacDonald - video

What We Don't Know by Jonathan MacDonald at TEDxWarsaw

Watch speaker Jonathan MacDonald in action

See keynotes with Jonathan MacDonald


Your speech was very well received ! Provoking for sure but this is what you wanted and you achieved beautifully well. Thank you so much for such high energy, passion and flexibility on location and timing. Was inspiring and fun.

Helene Bellamy


Jonathan MacDonald gave a very inspiring and energetic key note speech. Our leadership team were very impressed by him and how he made his speech relevant to our business context. Jonathan was incredibly pleasant to work with before and during our event.

Mette Büchert

Novozymes A/S

Very Engaging and Audience enjoyed the content and relaxed delivery.

Jo Scanlon


Great speaker, perfect delivery and content.

Chris Owen


Interview with Jonathan MacDonald

What are some of the organizations you have recently worked with and what did you achieve?

I’ve recently been involved with Nestlé, Bacardi and Unilever, enabling them to understand the ever-changing landscape and structure their way forward accordingly. The time has passed when general inspiration was required, now many companies are asking for business innovation which is exactly what’s needed in a world where business isn’t as it used to be.

What type of audience benefits most from your keynotes?

Any organisation that has the intention of being around in future years. Audiences that want to hear about the cutting edge of new opportunities and gaining competitive advantage seem to value that. Here’s some sample feedback from Khurram Hamid, the Digital Innovation Leader at Proctor & Gamble: “There are not many digital evangelists out there that have the same vision passion and amazing ideas like Jonathan has. He see’s things that other’s cant see, a true digital change agent.”

How do you work with clients when preparing for a keynote?

I really enjoy receiving specific briefs that properly outline the required objectives. I tailor my talks to achieving those and spend as much time as required ensuring that the work that goes in adds huge value. From liaison with clients I ensure that the very latest case studies that are most relevant can be included. Here’s what Christopher Billich the Senior Strategy expert at Deutsche Telekom had to say: ”

Jonathan is one of those rare people who are so good at what they do that to judge others by the same standard borders on being unreasonable. Some people think outside the box, Jonathan thinks outside the warehouse. He is an outstanding strategic thinker, able to zero in on what matters immediately, inspiring presenter, highly gifted business man and negiotiator. Doing business with him is uncomplicated, fast and delightfully devoid of everything that doesn’t really matter – the way it should be.”

How does humor factor into your talks?

I try and ensure people feel at ease so I admit I may make a few jokes now and then. I’m a big fan of people and I find that humor breaks down personal barriers – but not at the expense of making serious points!

What are some unique experiences you have had as a keynote speaker?

At a conference in Budapest a packed audience sat in silence whilst industry analysts showed chart after chart with vivid lines cascading from top left to bottom right. Speaker after speaker showed their own versions but every chart had the same sloping lines. This industry was in big trouble. The singular revenue stream had done nothing but fall by double digit percentages each year since the industry formed. The model had been created without the ability to scale and reality was brutally displayed for all to see.

I sat amongst the delegates in shock. I was shocked by the severity of the situation (this was an industry new to me) and more shocked by the fact that only once did someone ask the inevitable question. When the question arose it was answered in less than half a minute by one of the ‘industry experts’ – the entire dialogue went something like this:

“Given the fact that our revenues are dropping through the floor whilst costs increase, what ways can we address the situation?”

“I am sure its something we are all thinking about. At some point we will need to look at alternative revenue streams but we don’t need to rush into anything just yet, we are years away from anything critical happening”

I guess it’s down to what you class as critical…

Several hours and several speakers later I went onstage to deliver the keynote presentation and rather than start with the planned approach I stopped on slide 1 and covered what I had seen throughout the conference and gently suggested that now would seem to be the time to change, the time to innovate – the time to disrupt.

I mused on the process of trying new approaches – seeking advice from other companies to collectively find a new path. Following the keynote I offered to be on a breakout panel to discuss alternative revenue streams with anyone who wanted to investigate options and feasibilities.

Out of a delegate attendance of 200+ people, exactly 19 people showed up. 3 of the conference organizers also attended and sat quietly watching. The remaining delegates attended a panel discussing the differences in technical design. Technical design of a product whose unit retail price had fallen by 90% in 5 years whilst cost of production had risen by the same percentage. Technical design that would make absolutely no difference whatsoever to the inconvenient truth.

Undeterred, the curious 19 seemed more alive than anyone in the speaker hall. Everyone contributed in a brilliant discussion whilst I frantically sketched out new business models on conference notepaper. I set a premise that we should look at the situation as if we were starting from scratch with no revenue, no cost and no rules.

We felt good – we felt we were in an inner sanctum of thought change. For an hour the 19 were living on the edge – peeking over a cliff that nobody had dared to do until then. We were thinking disruptively.

The outcome? That particular industry has 2 main players today, both of which were amongst the 19. We collaboratively designed the re-birth of an industry vertical.

I love my job!

See keynotes with Jonathan MacDonald
Non-binding request for Jonathan MacDonald

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  • This field is for validation purposes and should be left unchanged.
Jonathan MacDonald
Jonathan MacDonald

5 out of 5 stars

"Jonathan MacDonald gave a very inspiring and energetic key note speech. Our leadership team were very impressed by him and how he made his speech relevant to our business context. Jonathan was incredibly pleasant to work with before and during our event."

Mette Büchert - Novozymes A/S See all references

Keynote topics with Jonathan MacDonald