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Sally Hogshead

Top Brand Guru Sally Hogshead helps organizations become impossible to ignore through science-backed communication strategies and brand differentiation.

5.00 of 5

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5 of 5

Thank you so much for everything last week! You are fabulous and your presentation was effective, engaging, and left our attendees realizing things about themselves that they now will use to fascinate others. I had several attendees email me and tell me that our event was exactly what they needed professionally. Undoubtedly this had a lot to do with you! I have already updated my Linkedin profile using my unique advantages.

Jennifer Doncsecz

CTIE, CEO, Travel A.L.L.I.E.S Society

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Why you should book Sally Hogshead for your next event

  • Creator of the Fascinate® Test, the first personality assessment based on how others perceive you, used by over one million professionals to transform communication, leadership, and team performance.
  • Named the #1 Global Brand Guru, Sally brings world-class branding expertise to the stage, offering organizations proven strategies to stand out, win attention, and build lasting emotional connection.
  • Author of two New York Times bestsellers, Fascinate and How the World Sees You, which have shaped modern thinking around personal branding and audience perception across industries.

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The Science of What Makes You Fascinating

Boost team performance and brand impact with the Fascination Advantage®, the world’s first personality assessment built on how others perceive you. Developed by bestselling author and brand strategist Sally Hogshead, this science-backed method has transformed Fortune 500 teams, C-level leaders, and thousands of businesses. Her dynamic keynotes reveal how to unlock hidden strengths, increase influence, and make your message impossible to ignore. Perfect for organizations ready to stand out and win attention.

Keynote Speaker Sally Hogshead is a world-renowned expert in branding, communication, and leadership performance. With a background as one of the most awarded copywriters in advertising history, Sally brings decades of insight into what makes individuals and brands truly captivating.

She is the creator of the Fascination Advantage®, the first communication assessment based on how others perceive you. Used by over one million professionals and major organizations like IBM, Twitter, and the YMCA, this powerful tool helps teams uncover their most compelling strengths to communicate more effectively and perform at a higher level.

Sally’s New York Times bestselling books, Fascinate and How the World Sees You, have become essential resources for leaders looking to differentiate their personal and professional brands in a crowded marketplace. Her research-backed keynotes help organizations increase employee engagement, improve leadership impact, and drive growth through more influential communication.

When you book Sally Hogshead for your event, you’re not just getting a dynamic speaker, you’re gaining a proven system to help your team captivate, connect, and thrive. Her engaging, science-driven presentations deliver immediate, actionable insights with long-term strategic value. If you want your audience to walk away inspired, energized, and equipped to stand out, book keynote speaker Sally Hogshead to bring real transformation to your next event.

Customer Reviews

5 of 5

Thank you so much for everything last week! You are fabulous and your presentation was effective, engaging, and left our attendees realizing things about themselves that they now will use to fascinate others. I had several attendees email me and tell me that our event was exactly what they needed professionally. Undoubtedly this had a lot to do with you! I have already updated my Linkedin profile using my unique advantages.

5 of 5

Sally connected with our representatives like no other speaker has done before. They embraced their personality advantages and left more confident and motivated to take full advantage of what makes them fascinating.

5 of 5

Sally’s presentation was as illuminating, practical and interactive as any I have seen. From beginning to end the way her team elevates her already great content into an experience that begins before her talk and extends after the event concludes is amazing. We’re already thinking about ways to work with Sally again. I know people will be talking about this for years to come!

5 of 5

Sally brought amazing energy and enthusiasm to her keynote. Our members gained so many valuable lessons including realizing opportunities to maximize their strengths to enhance their brand. Participants left truly inspired to fascinate others and committed to being their best selves. Sally’s team was awesome and so easy to work with which made planning so much easier.

5 of 5

The survey results are in and you knocked it out of the park! 95% of respondents left STS Connections having learned something new and applicable to them. As our keynote speaker, you helped set the tone for the conference and provided a lot of additional value during the post-event follow up. Thank you again for helping to make our inaugural STS Connections Conference a successful event for our members.

5 of 5

Sally was phenomenal! I knew her program would resonate and she just knocked it out of the park. We loved that she participated for a bit before and after her speech. Not a lot of keynote speakers do that and it was valuable for our attendees to interact with her. Finding out the email open rates averaged 60%, when it’s unusual to get more than 28%, tells us this is something they want more of. We learned from the analytics that our audience scored very high on power, trust, and alert, which reinforced some of the ways we’re marketing the National Convention. Sally also gave us two new ideas: to collect and catalog our members’ stories (she even offered to help us do that) and to transcribe our videos to create quick content for our members to reflect on. The analytics also provide insight into our leadership team’s personalities, how to best communicate with them, and structuring diverse volunteer teams. We learned that fascination makes you confident, confidence drives performance, and performance drives results.

5 of 5

Sally has mastered the art and science of communication from years of researching top companies and executives across the world. Our company recently benefited from her Fascination Advantage presentation at a customer conference. The energy in the room was palpable as our employees and customers learned how they could communicate “at their best” by using their strongest personal attributes to grab their audience’s attention – and make an impact. I believe our audience of vocational rehabilitation, workforce and technology professionals will greatly benefit from Sally’s message in their day-to-day lives. They’ll be able to carry this message to hundreds of their colleagues in the industry, and these ideas will be used in countless number of communications in their service to people with disabilities in this country. Which is to say, the impact is enormous.

5 of 5

The attendee analytics from Sally’s presentation was eye opening. Our audience’s primary communication mode, is completely different from what we thought. Months after the event our female attendees are still raving about her presentation. She was the perfect speaker to have a major impact on our top female executives.

Rated 5.00/5 based on 8 customer reviews

Keynotes

Keynote by Sally Hogshead:

Impossible to Resist: Outshine the Competition, Attract Raving Fans & Earn Attention in a Distracted World

Fascination is the single most powerful means of persuading and influencing behavior. You can make any brand or message impossible to resist…once you unlock the formula. Sally’s extensive market research reveals just how much fascination drives emotions and behavior.

For example, when fascinated by a product, 80% of consumers experience a faster heart rate and other physical responses; 46% talk about it to others; and more than 1/3 do in-depth research on the product. Once you fascinate customers, they’ll become intensely focused on you ⎯ your products, your services, and your marketing. They’re more likely to believe, care about, and retell your message – as well as buy your products. Today, it’s not enough to just interest customers. You need to fascinate them, so that they’re intensely focused on your message. 

LEARNING OBJECTIVES:

  • Identify your brand’s number one advantage.
  • Capture immediate attention and attract raving fans.
  • Stand out in a crowded competitive market in less time and under budget.
  • Understand your customers’ 7 triggers to perceived value to stop competing on price.
Request a quote: Sally Hogshead Impossible to Resist: Outshine the Competition, Attract Raving Fans & Earn Attention in a Distracted World

Keynote by Sally Hogshead:

Your Fascinating Culture: Building Engaged Teams that Outperform

What if you had a tangible way to show every single member of your team how they can perform at a higher level? It comes down to helping your employees tap into their natural communication style. According to the Massachusetts Institute of Technology, “50% of the difference between low-performing and high-performing teams is the quality of communication.”

In Sally’s decade of research, she found the best way to build a culture of involved and energized employees is to help them understand how they are seen at their best. Think of your team members. What is each person’s most valuable quality? How could they communicate most effectively? How can you and your co-workers bring out the best of everyone’s natural abilities?

LEARNING OBJECTIVES:

  • Identify the top two unique personality advantages and archetype for all team members.
  • Measure the communication advantages within teams to raise performance.
  • Build a team of differences that make the company stronger as a whole.
  • Amplify what your team is already doing right and capitalize on your natural strengths.
  • Correctly identify the right person or team for important projects.
Request a quote: Sally Hogshead Your Fascinating Culture: Building Engaged Teams that Outperform

Keynote by Sally Hogshead:

Different is Better than Better: Captivate Your Customer to Win in a Crowded Market

You have a choice: either have the biggest budget, or be the most fascinating. If you have a bigger budget than any of your competitors, must be nice…but few of us do. What if you’re a small business with a frugal budget or competing in an intensely crowded space? Then you must fascinate. Until now, branding required years of study or a team of experts, but in her decade of working inside world renowned brands, Sally Hogshead discovered the algorithm behind it all.

By combining science with branding principles, she unlocked the formula for fascination and, once you can identify the patterns, you can make any message more memorable. In this keynote, based on her 2016 New York Times bestseller Fascinate: How to Make Your Brand Impossible to Resist, Sally reveals the formula for fascinating anyone.

LEARNING OBJECTIVES:

  • Understand why others perceive you and your brand a certain way.
  • Develop a clear understanding of why people want to work with you.
  • Identify the perfect words to introduce and promote yourself authentically.
  • Cultivate confidence in your natural competitive advantages.
  • Increase your value to a prospect by communicating your greatest professional assets.
  • Prove how you are different than others competing for the job.
Request a quote: Sally Hogshead Different is Better than Better: Captivate Your Customer to Win in a Crowded Market

Keynote by Sally Hogshead:

The Fascination Factor: Authentically Communicate Who You Are at Your Best

Most personal branding techniques give generic tips about how to make a good first impression. Yet, the whole point is to stand out and rise above the competition with your authentic traits. Avoid following onesize-fits-all techniques or else you just blend in with everyone else.

David Ogilvy, one of the smartest branding minds in history, said this: "Tell the truth, but make the truth fascinating.” When you know the truth of who you are at your best, you can be both authentic and fascinating. Your customers and coworkers don’t want the plastic version of you. Nobody wants to talk with a fake cardboard cut-out. Your personal brand is NOT the same thing as your marketing or resume. It’s not your business card, or your blog, or the color of your website.

Are you focusing so much on the other person (your customer, your client, your manager) that you’re losing your you-ness? Don’t focus so much on what you think someone else wants, that you lose who you actually are. Identify who you are at your best and the advantages that highlight your greatest value. Build your brand around those core qualities and you’ll never feel like a manufactured persona. Everything falls into place when you have a clear focal point for your communication. You can stop struggling and start doing more of what you’re already doing right.

LEARNING OBJECTIVES:

  • Identify your top two unique personality advantages and archetype.
  • Distinguish how you’re most likely to add value.
  • Develop a clear focal point for all of your communication.
  • Introduce yourself authentically with confidence.
  • Craft the perfect words to prepare for crucial interactions.
  • Influence people to listen and take action.
Request a quote: Sally Hogshead The Fascination Factor: Authentically Communicate Who You Are at Your Best

Keynote by Sally Hogshead:

You Are Fascinating: Empower & Leverage the Women Leadership in Your Organization

The greatest way to empower a woman is to help her see her own highest value. With engaging research, touching anecdotes, and a defined plan of attack, Sally’s program ensures every participant leaves energized and focused, knowing how to stand out and make a difference in the world by empowering the women in their community.

SALLY’S RESEARCH FINDINGS:

  • Men often prefer to work solo and “think things through,” women tend to feel alienated or discounted if they are not engaging with and understood by their peers.
  • Women want to have a voice that matters within an organization.
  • Women lead by building relationships, whereas men typically lead by leveraging their authority.

LEARNING OBJECTIVES:

  • Identify how the women and girls in your life are most likely to add value.
  • Recognize how to use your competitive advantages to become an empowered leader.
  • Develop your unique message and implement a plan to share it with the world.
Request a quote: Sally Hogshead You Are Fascinating: Empower & Leverage the Women Leadership in Your Organization

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