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Sam Richter

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One of the world’s foremost digital, sales and marketing experts and CEO of SBR Worldwide/Know More!

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About Sam

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Keynote speaker Sam Richter is a bestselling author as well as a sales and marketing expert. He delivers powerful programs that teach valuable tools and tricks to improve your organization’s marketing and sales strategies. Sam has helped small firms and multinational corporations adapt to sales and behavior to the increasingly technological world we are living in and to better connect with customers.

Why book speaker Sam Richter?

  • Sam teaches relevance acceleration. Relevance acceleration is the art of telling your company’s story in a manner that your buyer cares about and wants to hear. Speaker Sam Richter shows audience members the how-tos for higher engagement.
  • He is a digital expert in today’s ever-changing world. His award-winning experience includes building innovative technology, sales, and marketing programs for start-up companies as well as some of the world’s most famous brands.
  • He is influential. Speaker Sam Richter recently was named one of the Top 25 Most Influential People in Sales by InsideView. He has also won numerous regional, national and international marketing awards, including Best of Show and Gold Awards, Webby Awards, and a Gold Award at the International Film Festival.

Speaker Sam Richter on furthering sales and building a connection:

“Give people permission to tell their stories, you will connect better with them. At the end of the day, it comes down to you. You are the most important person at this company for your client.”

As one of the world’s foremost Sales Intelligence thought-leaders, Sam Richter takes something everyone intuitively knows that “Knowledge Is Power!”, and turns it into real power. Sam’s interactive programs are completely customized and are bound to shock you, sometimes scare you, and always provide you new and innovative ways to find new prospects, connect with people, and build robust and meaningful business relationships. Through real-world examples, success stories (and some failures), humor, and via his unique interactive and fast-paced manner. His programs will amaze you and your attendees. Sam is guaranteed to deliver one of the most high-content, take-home-value presentations your organization has ever had.

Sam Richter is an internationally recognized expert on sales, marketing, and leadership. Sam has been featured on thousands of television and radio programs, as well as in numerous publications. He presents his customized Know More! keynote and training programs to audiences around the globe. He is the author of the best-selling and award-winning book, Take the Cold Out of Cold Calling.

Speaker Sam is the founder and CEO of SBR Worldwide/Know More! Sam obtained his B.A. from the University of Minnesota School of Journalism and Mass Communication. Today, Sam lives in Minnetonka, Minnesota, with his wife and their two children. He serves on the board of several for-profit companies and volunteers his time to numerous non-profit organizations.

See keynotes with Sam Richter
Keynote by speaker Sam Richter

Every YES Begins With a KNOW.

The key to mutually successful business relationships is simple: talk to the right person, at the right time, with the right message, and provide the right value. Do you truly know what your prospects or existing clients care about? Do you understand what’s important to the other person to ensure your messages are meaningful and relevant, and that you differentiate from the competition? It’s no longer enough to be interesting. In today’s world you must be interested. In this dynamic presentation, you will discover

Web search secrets that you never thought possible for finding leads, creating lists, uncovering opportunities, identifying trigger events, and understanding decision makers.

  • Tips and tricks for leveraging online information as sales and competitive “intelligence agents;” find the prospects who fit your desired profile, and learn more about the individual so that in every meeting, you’re building a meaningful connection (without seeming like a stalker).
  • How to access and leverage the  “Hidden Web,” or the majority of the valuable online information that is invisible to search engines.
  • How to use information to differentiate from the competition, generate warm referrals, tailor offerings, build deeper relationships, and bottom line…win more business.

It doesn’t matter if you have limited technical ability or if you grew up using the Internet, you will leave with new ideas that you and your team will immediately put to use. This high energy, motivating, incredibly high content presentation has a huge “WOW” factor – you will be shocked at what you don’t know.

Keynote by speaker Sam Richter

Don't Steal the Cheesecake.

In today’s “everything is online” world, people pass judgement and form opinions about you before ever even meeting. What you post online, text, leave as a voicemail, say or do in front of a public camera, and even email is not limited to private networks. Rather, there’s a good chance that what you do in a digital format is public, searchable, and archived, FOREVER! Meaning everything you do online impacts your personal brand, and even your company brand. In “Don’t Steal the Cheesecake” you will learn…

  • The dangers of sharing too much information, what can happen if you’re not careful, and how to respond in a digital format when you’re angry, so you don’t become a negative “Viral Sensation.
  • The “Five Laws of Digital Reputation Management” along with simple, common sense ideas that will align your character and reputation, ensuring consistency across your personal brand.
  • Inside secrets on how to manage your digital presence (for non-technical people) so when others search for information on you, there is some control on what they find.

This thought provoking, super entertaining, and somewhat scary program will provide you with very practical and easy-to-implement strategies that will help you avoid personal and company embarrassment, manage your reputation, and enhance your personal brand.

Keynote by speaker Sam Richter

Know More! Sales/Relationships (Part I)

In today’s commoditized world, business is all about relationships and providing relevant value. When you know more about your prospects and clients, you’re better able to relate on a personal level, generate meaningful rapport, ask challenging questions, identify new leads, and generate powerful referrals. Most important, studies show that when you practice Sales Intelligence, you’ll win two times more business. In this dynamic presentation, you will discover…

  • How to use social media as a powerful sales and competitive “intelligence agent,” and how to access the “Invisible Web” to find information that most think is not available online.
  • How to leverage information to ensure relevancy, gain permission to ask challenging questions, and provide ongoing value to both prospects and clients.
  • How to leverage information to make a great first impression, provide relevant value, stay in touch with in meaningful ways, and generate genuine mutually beneficial relationships.

This high energy, motivating, incredibly high content presentation is the perfect complement to any existing sales training and process. Learn the “how to” when it comes to finding information that you can use to engage with prospects and clients in ways that are relevant to what they care about.

Keynote by speaker Sam Richter

Know More! Sales/Relationships (Part II)

In Know More! Sales/Relationships Part I, you learned web search secrets that you can use every day to find information on prospects and clients. In Part II, you’ll learn the inside techniques that many professional business intelligence experts don’t even know including…

  • Google search algorithms for finding existing lead lists, membership directories, competitor proposals, past and current RFPs, and more.
  • How to mine social media to identify ideal prospects, generate strong referrals, and follow-up with others in ways that they care about.
  • Hidden websites and tools that reveal the inside information on companies and people, and that can even help you create a pipeline of leads before the lead even exists.

Most important, you’ll learn how to QUICKLY find and LEVERAGE the right information, so your time is spent meeting with prospects and clients, winning more business, and making more money.

Keynote by speaker Sam Richter

You Just "Friended" a Thief

It’s amazing the amount of information available online about companies and people. And it’s shocking how vulnerable we all are to personal Identity Theft and Business Identity Theft – in ways you might not think about.  In this jaw-dropping presentation, you will discover…

  • How the seemingly innocent information that you post online could be providing thieves with an open door into your bank account.
  • How the biggest risk to your and your clients’ data is probably not an online hacker, rather, it’s probably sitting in your office right now.
  • Easy-to-implement, non-technical ways to protect yourself, your family, and your business from identity theft.

This eye-opening, high-energy, entertaining program will have your audience talking, thinking, and thanking themselves (and you!) that they attended the conference.

Catch speaker Sam Richer in action:

Sam Ritcher on further accessing sales and growth through the human connection

See keynotes with Sam Richter


"You are the best speaker in our organization's history, and your competition is strong….we have had the President, sports stars, and some of the most-well known speakers in the world. For you to be placed at the top…WOW! You are now one of our go to speakers!

Terry Moskus

Vice President| Express Employment Professionals

"After attending Sam's keynote, we immediately used his methods. It gave us a HUGE edge and lots of confidence. The result: we landed a $4 million dollar account, with more to come. I'm incredibly excited because we just scratched the surface of utilizing what we learned. What Sam shared is one of the biggest revelations I've had in my 24 years in the business."

Anthony J. Parr CFP

Managing Director-Investments

"For the second year in a row - and you are the only speaker in our national conference's history who we've ever booked two years in a row - all I can say is thank you! You once again "wowed" all of us with your program. Your balance of information, humor, and enthusiasm will help everyone in the room be better at what we do."

George Harrison

Senior Vice President U.S. Bank

"You were fantastic...the best presenter we've ever had! Great energy and you taught our team so much. The way you incorporated the names of our customers really personalized your keynote to our group. I cannot say enough good things."

Andrea Barrall

Directory of Marketing Turtle & Hughes

Interview with Sam Richter

What do people gain from your keynotes?

Attendees of my Know More! programs learn how to increase close rates by 70%+, and increase revenue from existing clients by 80%+ by ensuring relevancy in every sales call and every meeting, every time. Attendees will learn how to find information online in ways they never thought possible, and then how to use that information to identify new leads, make incredible first impressions, close more deals, and provide extreme client value.

What are your top three tips for organizations seeking to be more customer focused? 

  • Number one: Be relevant.
  • Number two: Be relevant.
  • Number three: Be relevant.

Organizations spend—in money and resources—millions of dollars perfecting what they want to say. From marketing material to sales coaches to telephone script writers, most organizations are experts in how to talk about their companies, products, and services. Yet almost no organization spends time figuring out what their prospects and clients actually want to hear, down to the personal level.

However, the sale only occurs when one marries what they want to say, with what the prospect/client actually wants to hear as it relates to the prospect’s business and personal objectives. Know More! teaches how to find the information to ensure relevancy in every sales call, and in every business meeting, every time.

What is your favorite experience you have had as a keynote speaker?

I teach how to dramatically improve sales results and although my program is highly entertaining, motivational, emotional, and even a bit scary with a huge degree of WOW!, I never expected the impact it would have on people’s lives. My favorite moments as a speaker is when I literally see how excited the audience is after they’ve experienced a Know More! program.

I have had standing ovations multiple times DURING my keynote and that is so exciting to FEEL the impact I’m having on an audience. The only feeling like that is playing in a championship sporting match; the “rush” I get from feedback like that is indescribable.

How do your life experiences influence your keynotes?

One would not think that selling and Internet searching offer life-altering experiences, but for me, they have. I can trace almost all of my business success to my ability to find information about the other person and use it to provide them value. When you connect with others in a relevant, meaningful way, your dreams can come true because others genuinely want to help you. I’ve also used the techniques I teach in very personal ways that have had profound impacts on my life, and I share those stories in my Know More! program.

How do you manage to empower and motivate people?

I make the complex simple and fun. I provide my audience the skills, resources, and tools to make finding the right information enjoyable and, even for the technology novice, easy. I get people excited about information and knowledge, and motivated to turn knowledge into action because I prove how doing so can have an immediate and dramatically positive impact on the bottom line. I share real-world case studies and personal stories that bring what I teach home in an exciting, “I can do it too” way that inspires, makes you laugh, makes you sometimes cry, makes you sometimes scared, and makes you always have an incredibly memorable program.

See keynotes with Sam Richter
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Keynote topics with Sam Richter