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Leboff

Interview with Grant Leboff

In this inspiring interview with A-Speakers, Grant Leboff talks about what makes his keynotes unique, and shares his three best tips for a successful marketing strategy. Read more below.

How are your keynote presentations unique?

I don’t use PowerPoint or any slides. I use a clip on mic and really engage my audience. I think with the use of slides some of that real performance and traditional oratory has been lost. It is something I like to use. My content is also original. I write books and many articles and I am considered a real thought leader in my field. Therefore, the audience always gets original thinking.

 

Who or what inspires you most?

What inspires me most is original ideas and people that make you think about a subject in a completely different way.

 

Do you have a favourite experience from your speaking career?

I really take pleasure in speaking and performing. I am fortunate as there have been so many enjoyable moments. In all my speeches it is great when you make a real connection with the audience and you know they ‘get it.’

 

What are your three best tips for a successful social media strategy?

1. Always give value. Today, your marketing is a product in its own right.

2. Make your customer the hero!

3. Always ask, what do I want my customer to do next? – Ensure that you understand the customer journey.

 

What types of results do clients experience after your programs and keynotes?

The most consistent response I get from people is that they really understand marketing strategy and how it all fits together after I speak. It demystifies the whole area of marketing and digital for people. This empowers them and allows them to create more effective communications.

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