Afdhel Aziz

Leading with Purpose: How to Supercharge Your Career with Meaning and Impact

According to Gallup, only 30% of workers are engaged and motivated – but in companies that have a higher Purpose that number rises to 90%. Today’s employees are looking for meaning – not just money. In this transformational talk based on his upcoming book the Good is the New Cool Guide to Personal Purpose, Afdhel shows leaders and employees how to use the revolutionary GPS to Purpose framework to find their purpose – and drive meaning, motivation and career success.

‘Inspired’. ‘Motivated’. ‘Pumped’. This is how employees in companies like Disney, Microsoft, HP and the North Face have described feeling after hearing Afdhel speak on this topic.

Good is the New Cool: How Meaningful Marketing Can Drive Brand Growth

How do traditional brands reinvent themselves for the new age of Conscious Consumers?

Consumers say they are four to six times more likely to purchase, protect and champion a brand that they believe has positive social and environmental impact. And this number skyrockets when you consider Millennials and Gen-Z, the two biggest and newest generations of customers. In this insightful and motivational talk based on his best-selling book the Good is the New Cool Guide to Meaningful Marketing, and the pioneering work of his consultancy Conspiracy of Love, Afdhel shows how marketing can drive brand growth by serving the ever-evolving needs of their consumers and communities.

Afdhel has spoken on this topic at companies like Walmart, Levi’s, PepsiCo, Mondelez and conferences such as the Forbes CMO Summit, SXSW and the Cannes Lions Festival.

Purposeful Growth: How Your Business Can Be A Force For Good

Purpose-driven companies outperform their competition on every metric, from employee engagement to innovation to profitability. Based on the pioneering work of his consultancy Conspiracy of Love at Fortune 500 companies like Adidas, Coca-Cola, Sephora, and his bestselling book the Good is the New Cool Guide to Conscious Business, Afdhel shares how companies can unlock the ‘Purpose Flywheel’ of ‘growth through impact’ with devoted customers, happy employees and loyal investors.

Afdhel has spoken on this topic at Fortune 500 companies like JP Morgan Chase, Coca Cola, as well as at Conscious Capitalism, the Fast Company Innovation Festival, and the United Nations.