Non-binding request for Alexander Osterwalder
Alexander Osterwalder
Inventor of the Business Model Canvas helping organizations design, test, and scale winning business models.
5.00 of 5
Top rated!
Why book Alexander Osterwalder for your next event
- Gain direct insight from the creator of the Business Model Canvas, used by millions to design and scale successful businesses worldwide.
- Learn practical frameworks like Value Proposition Canvas and Culture Map to align teams and turn ideas into growth.
- Discover how global leaders like Nestlé and Mastercard scale innovation with proven tools and strategic clarity.
Non-binding request for Alexander Osterwalder
Global authority on strategy, innovation, and business model design
Alexander Osterwalder is one of the most influential voices in strategy and innovation, known for transforming how organizations design and grow their business models. As the inventor of the Business Model Canvas and founder of Strategyzer, he equips companies with practical tools to navigate complexity and drive meaningful results. His keynotes combine clarity, structure, and real-world application, giving leaders and teams the confidence to turn ideas into scalable strategies and long-term growth.
Who is Alexander Osterwalder?
Alexander Osterwalder is a globally recognized business strategist, entrepreneur, and keynote speaker, best known as the inventor of the Business Model Canvas. This groundbreaking tool has reshaped how organizations approach strategy, making it easier to visualize, design, and test business models. Today, it is used by millions of professionals and taught at leading institutions such as Stanford, IMD, and the Indian Institute of Management.
As the founder of Strategyzer, Alexander has built a platform that equips organizations with the tools, methods, and mindset needed to innovate systematically. His work bridges the gap between strategy and execution, helping companies turn ideas into structured, scalable growth initiatives.
Inventor of Tools That Drive Innovation
Alexander Osterwalder’s impact comes from his ability to simplify complex strategy work into clear, visual frameworks. Beyond the Business Model Canvas, he has developed widely used tools such as:
- Value Proposition Canvas
- Culture Map
- Business Portfolio Map
These frameworks help organizations understand their customers, align internal culture, and manage innovation portfolios effectively. They are designed to be practical and actionable, enabling teams to collaborate, test assumptions, and make better strategic decisions.
His tools are used across industries and continents, forming the backbone of innovation practices in both startups and large enterprises.
Trusted by Global Organizations
Alexander has worked with some of the world’s most respected companies, including Nestlé, Mastercard, GE, and Roche. Through these collaborations, he has gained deep insight into how large organizations successfully implement innovation at scale.
His experience spans industries, business models, and market conditions, allowing him to tailor his keynotes to the specific challenges and ambitions of each audience. Whether addressing leadership teams or entire organizations, he delivers perspectives grounded in real-world application.
What You Gain from His Keynotes
Booking Alexander Osterwalder means giving your audience access to a structured approach to innovation and strategy. His keynote presentations are engaging, visual, and highly practical, designed to create immediate value.
Audiences leave with:
- Clear frameworks to design and test business models
- Tools to align teams around strategy and execution
- Methods to reduce risk in innovation initiatives
- A shared language for driving transformation
His delivery style makes complex ideas easy to understand and apply, ensuring that participants can take action right away.
Book Alexander Osterwalder for Your Event
Alexander Osterwalder’s keynotes are ideal for organizations seeking clarity, alignment, and momentum in their innovation efforts. He helps teams rethink how they create, deliver, and capture value in an ever-changing business landscape.
Whether you are a startup refining your direction or an established company aiming to strengthen your competitive edge, his insights provide a solid foundation for growth. His frameworks empower organizations to move from ideas to execution with confidence and precision.
Book Alexander Osterwalder for your event to inspire your audience, simplify strategy, and equip your teams with the tools needed to build stronger, more resilient business models.
Customer Reviews
5 of 5
Alexander made a great performance. He reflected on the concept of business models, and gave the audience (100 leaders from the industries) new insights.
Ole Andreas HagenBusiness and Policy Director at NHO Logistikk og Transport / Confederation of Norwegian Enterprises Logistics and Transportation- Vice President FIATA/Chair WG Rail, Board member of Ruter
5 of 5
I'm happy to recommend Alexander as he is an excellent speaker and workshop leader, much appreciated by both practitioners and academics.
Maria ElmquistDeputy President - Leadership and Equality, Chalmers University of Technology, Professor in Innovation Managemen
5 of 5
A highly engaging and interactive workshop!
Magnus KarlssonSystematic Innovation Management, Innovation management professional
5 of 5
A.O. was my professor during my exchange program in Switzerland. He is one of the most remarkable professors I’ve ever had! He has such a fascinating and attention-grabbing way of teaching; and it’s amazing how his approach triggers analytical thinking and helps you to structure your business insights! He totally changed the way I think about business!
Philippe De SmitFMCG Brand Director focused on health care | OTC, Food Supplements & Medical Devices
5 of 5
Alexander, of course, is a leading figure in our area of business. To work with Alexander was not only a joy, a learning experience and very interesting. It was also an honour. I know many of my clients that continue to work with him, which is proof that he is the right person!
Dariush GhatanEntrepreneur, advisor and investor
5 of 5
Master of business models, an author of the most useful business methology, a person who taught people not to waste time on business plans, but earn right from the start - build and test their business models.
Alexey KarlovCEO at Angel Relations Group
5 of 5
I was lucky enough to meet Alex more than 8 years ago, when we were both PhD students in Lausanne. Alex was an inspiration for me, as I was trying to make my work socially relevant and go beyond the purely technical issues i had to solve. At the time, he also introduced me to his deceiptively simple theory of Business Model Generation. To make a long story short, Alex has the rare genius of clarity and simplification as well as multidisciplinary thinking, which, with an uncompromising entrepreneurial spirit, is a killer combination for success.
Jacques PanchardBusiness Innovation
5 of 5
A few years ago, Alex set the world on fire with his groundbreaking book, Business Model Innovation, which included what has become the premier tool for business model design, the Business Model Canvas. So it goes without saying that he is a brilliant visionary, a thought leader in the best and truest sense. But there's more, much more. Alex isn't resting on his laurels. His success with the Business Model Canvas is only the beginning. He is now embarking on an even greater adventure, to design and collect the best set of business thinking tools in the world, to bring design thinking to the business world in a very real and tangible way. I have known Alex for many years, and have always found him to be gracious, humble, enthusiastic, warm, and giving. Fame has not changed him a single bit. He's a truly great person, not to mention a great friend and a cherished colleague. Alex is on a mission to help the world become a better, smarter place, and I can't think of a better person to do it.
Dave GrayPossibilitarian.
5 of 5
Alex developed a profound, pragmatic and practical toolsetcalled Business Model Generation which I got to know firstly through his primer book. One of the best business books I have ever read and which inspired me to establish my own company! I have visited his training course in Zurich and it was just a great success. Around 50 people from around the world got inspired by Alex and his team. I only can suggest that all entrepreneurs attend such a workshop. This is game changing and very important for a country like Switzerland where innovation is the only way to differentiate from large and other power countries. A must for business people!
Luzi von SalisBusiness Owner, Entrepreneur, Board Member, Digital Expert
5 of 5
Alexander is known now all over the world by his book BMG and seminars. We who have had the serendipity & opportunity to learn/work with him personally in the early stage of BMG, appreciated his warm approach to experimental knowledge sharing and his entrepeneurship´s DNA. His swiss humour is not a "transient advantage". His" long and winding road" is just starting. Stay connected.
Fernando Sáenz-MarreroCO-STRATEGY SENIOR ADVISOR
5 of 5
Alexander Osterwalder is a great strategist. He constantly work on creating the best toolbox ever to make a business evolve and grow. His books are a must read for entrepreneurs, and I highly recommend any of his training.
Olivier KennedyCEO at ENIGMA SA
5 of 5
Alex is one of the people that you should work with in your career. Even short conversations will make you think really hard or open your eyes. He is an expert in running workshops, making a great blend of worst Swiss humour you'll ever hear and tough but rewarding work. I've always looked up to him, not only because he is so tall, but also because he is one of the most inspiring people I've met. Thank you for the opportunity to work, chat and get wasted with you!
Lucjan SuskiCEO of Surfer, simplifying SEO with AI
Rated 5.00/5 based on 12 customer reviews
Keynotes
Keynote by Alexander Osterwalder:
Unlock Scalable Growth Through Strategic Innovation
Struggling to turn bold ideas into real, scalable growth?
Many organizations invest heavily in R&D and technology, yet fail to unlock true strategic innovation. That’s where keynotes by Alexander Osterwalder make the difference. As the inventor of the Business Model Canvas and founder of Strategyzer, Osterwalder empowers leadership teams to rethink growth, not just through products, but through business model innovation.
His high-impact keynotes deliver proven frameworks that help you build and manage innovation portfolios, move ideas from concept to execution, and align board-level strategy with real-world action.
Whether you're a scale-up or a global enterprise, booking Alexander Osterwalder will equip your organization with the mindset, tools, and clarity to lead in a new era of innovation-driven growth.
Keynote by Alexander Osterwalder:
Lead Innovation Without Losing Operational Focus
Is your leadership team struggling to balance core operations with the need for innovation?
In today’s fast-changing business landscape, leaders must do more than manage, they must lead transformation. That’s where keynotes by Alexander Osterwalder deliver game-changing value. As a global thought leader in innovation strategy, Osterwalder equips executives to become ambidextrous leaders: capable of driving day-to-day performance while investing in future growth.
His keynote presentations provide proven frameworks to align leadership teams, make evidence-based investment decisions, and foster a culture of strategic agility.
Whether you’re a CEO, innovation lead, or board member, booking Alexander Osterwalder brings your team practical tools to confidently navigate complexity, build innovation capabilities, and lead your organization toward sustainable growth. Don’t just adapt, lead the change with clarity, purpose, and execution.
Keynote by Alexander Osterwalder:
Unlock Growth by Aligning Innovation and Execution
Is your organization struggling to innovate while managing day-to-day operations?
Many companies face transformation fatigue, torn between running the core business and exploring new growth opportunities. That’s where keynotes by Alexander Osterwalder provide powerful clarity and direction.
As the creator of world-renowned strategy tools, Osterwalder equips leaders to build ambidextrous organizations, capable of executing today while innovating for tomorrow. His high-impact keynotes show you how to align organic growth, M&A, and innovation efforts into one cohesive strategy.
With a strong focus on customer-centricity and actionable frameworks, these sessions give your teams the mindset and tools needed to manage complexity, adapt with agility, and lead transformation confidently.
Booking Alexander Osterwalder means unlocking the potential to scale innovation across your business, without compromising operational excellence. Turn transformation into a strategic advantage, not a burden.
Keynote by Alexander Osterwalder:
Build a Culture That Fuels Innovation and Growth
Is your organization’s culture holding back innovation and growth?
Many companies struggle to foster a culture that encourages experimentation, entrepreneurship, and alignment. Without the right mindset and behaviors, even the best strategies fall flat. That’s where keynotes by Alexander Osterwalder deliver transformational value.
Renowned for his practical frameworks and visual tools, Osterwalder shows leaders how to shape a corporate culture that supports continuous innovation and growth. His keynotes guide teams in building alignment across departments, empowering employees, and embedding a spirit of entrepreneurship throughout the organization.
Whether you’re launching new initiatives or seeking to refresh outdated ways of working, booking Alexander Osterwalder gives you actionable insights to create the high-performing culture your business needs to thrive in today’s dynamic market. Inspire your people. Align your teams. Unleash a culture built for innovation.
How to measure risk reduction with innovation metrics
Watch Alexander Osterwalder in action!
Mastering innovation investment: navigating investment panels & growth boards
Watch Alexander Osterwalder in action!
Books by Alexander Osterwalder
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Business Model Generation: A Handbook for Visionaries, Game Changers, and ChallengersBy Alexander Osterwalder -
Value Proposition DesignBy Alexander Osterwalder -
Testing Business IdeasBy Alexander Osterwalder -
The Invincible CompanyBy Alexander Osterwalder -
High-Impact Tools for TeamsBy Alexander Osterwalder
