Non-binding request for Bernie Collins
Bernie Collins
Formula 1 strategy analyst and former F1 Head of Race Strategy sharing elite insights on performance and pressure.
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Why book Bernie Collins for your next event
- Ignite Innovation: Bernie Collins unlocks cutting-edge strategies for business evolution and sustained growth.
- Maximize Performance: Elevate your team's potential with Bernie Collins, McLaren-trained Formula 1 strategist.
- Forbes '30 under 30': Bernie Collins, a rising star, infuses your team with innovative strategies for sustained achievement.
Non-binding request for Bernie Collins
From the Formula 1 pit wall to prime-time broadcasting
Bernie Collins knows what it takes to make the right call when everything is on the line. As former Head of Race Strategy for the Aston Martin F1 Team and now a Formula 1 strategy analyst for Sky Sports, she has spent more than a decade operating in one of the most demanding performance environments in the world. From guiding drivers such as Jenson Button and Nico Hülkenberg to podium finishes, to breaking down race-defining moments for millions of viewers, Bernie combines engineering precision with calm, decisive leadership. On stage, she brings audiences inside the high-pressure world of Formula 1 and delivers sharp lessons on strategy, teamwork and performance.
Bernie Collins – Formula 1 Strategy Expert
Bernie Collins is a Formula 1 strategy analyst for Sky Sports and former Head of Race Strategy for the Aston Martin F1 Team. With more than a decade of experience at the forefront of elite motorsport, she has built a reputation as a trusted strategy engineer, known for her analytical strength and her ability to make clear decisions under extreme pressure.
Formula 1 is a sport where milliseconds matter and every call can define the outcome. Bernie has been responsible for those calls. Working trackside, she has shaped race strategies, guided teams to podium finishes and supported world-class drivers including Jenson Button and Nico Hülkenberg. Her role demanded total focus, rapid analysis of vast amounts of data and the confidence to act decisively when conditions changed in seconds.
Her career spans leading teams including McLaren, Force India and Aston Martin. Across these roles, she combined engineering expertise with leadership, aligning mechanics, engineers and drivers around a shared plan while adapting constantly to evolving race scenarios.
From Pit Wall to Broadcasting
In 2023, Bernie Collins joined the Sky Sports F1 broadcasting team. In this role, she translates complex strategy decisions into clear, engaging insights for millions of viewers worldwide. Her ability to explain tyre strategies, safety car timing and split-second tactical calls has made her a respected and recognisable voice in the sport.
She also contributes to Formula 1’s official website and digital channels, offering fans deeper understanding of the decisions that shape each race weekend. Her media work reflects the same clarity and authority that defined her engineering career.
For organisations and audiences, this dual perspective is powerful. Bernie understands the technical detail behind performance, and she knows how to communicate it in a way that inspires and informs.
Data-Driven Decisions Under Pressure
At the heart of Bernie Collins’ expertise is data-driven decision-making. Formula 1 generates enormous volumes of live data during every race. Turning that information into action requires structure, discipline and confidence.
On stage, Bernie shares practical lessons from the pit wall, including:
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How to make high-stakes decisions with incomplete information
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How to stay calm and focused in fast-moving environments
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How to align a team around a clear strategy
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How to adapt plans when conditions shift unexpectedly
Her stories from the grid bring these lessons to life. Audiences gain insight into what it truly means to lead when the pressure is relentless and the spotlight is global.
Engineering, Innovation and Leadership
Bernie’s background is rooted in mechanics and engineering. Her technical foundation has been central to her success, allowing her to understand every element of car performance and race execution. Over time, her responsibilities expanded from analysis to leadership, culminating in her role as Head of Race Strategy at Aston Martin F1 Team.
Her impact has been recognised beyond the track. Bernie has been named in Forbes’ 30 Under 30 and included in The Manufacturer’s Top 100 UK Role Models list. These accolades reflect both her professional achievements and her influence as a role model within engineering and motorsport.
Book Bernie Collins for Your Event
Booking Bernie Collins means bringing Formula 1-level thinking to your organisation. She connects the intensity of race day with the realities of business, showing how preparation, teamwork and clear communication drive results.
Whether speaking to leadership teams, engineering professionals or wider corporate audiences, Bernie delivers sharp, relevant insights grounded in real experience. Her keynote sessions combine compelling behind-the-scenes stories with practical takeaways on strategy, innovation and performance.
Bernie Collins offers a rare perspective from inside Formula 1’s most critical moments. For events focused on leadership, decision-making, teamwork or high performance, she delivers a keynote that is intelligent, engaging and unforgettable.
Keynotes
Keynote by Bernie Collins:
High-Pressure Strategy
Lessons from the data-driven world of Formula 1, where split-second decisions define success or failure
What does it take to make the right call when millions are watching and the outcome can change in seconds? In Formula 1, strategy is shaped in real time, powered by data and executed under extreme pressure. Bernie Collins takes audiences inside the pit wall to reveal how elite teams turn complexity into clarity and information into action.
Drawing on her experience as former Head of Race Strategy for the Aston Martin F1 Team, Bernie shares how to stay composed when stakes are high, how to trust data without losing instinct, and how to act decisively when conditions shift without warning.
Audience takeaways:
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A clear framework for making high-stakes decisions with incomplete information
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Tools to remain calm, focused and effective under pressure
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Practical insights into turning data into confident action
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Strategies for adapting quickly when plans change
Keynote by Bernie Collins:
Leadership and Team Dynamics
Insights from leading high-performance engineering teams in one of the most competitive environments in the world
Formula 1 is the ultimate team sport. Behind every driver stands a group of engineers, mechanics and strategists working in perfect sync. Bernie Collins shares what it takes to lead highly skilled teams where trust, communication and clarity are non-negotiable.
From aligning diverse specialists around a single race plan to managing pressure in critical moments, Bernie explores how leadership is built on preparation, accountability and shared purpose. Her experience across McLaren, Force India and Aston Martin offers a rare look into team culture at the highest level of performance.
Audience takeaways:
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How to build trust and alignment in high-performance teams
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Methods for clear communication in fast-moving environments
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Approaches to leading experts and specialists effectively
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Techniques for strengthening collaboration under pressure
Keynote by Bernie Collins:
Innovation and Performance
How cutting-edge technology, data and engineering drive sustained success at the highest level
In Formula 1, innovation is constant. Performance gains are measured in thousandths of a second, and progress depends on relentless refinement. Bernie Collins explores how elite teams combine engineering excellence, advanced data analysis and bold thinking to stay competitive.
She demonstrates how innovation is embedded into daily work, from race simulations to real-time decision-making, and how organisations in any industry can apply the same mindset to drive consistent improvement.
Audience takeaways:
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How to create a culture that supports continuous innovation
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Ways to use data to unlock measurable performance gains
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Insights into balancing risk and reward in pursuit of progress
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Practical lessons on sustaining excellence over time
Keynote by Bernie Collins:
Women in STEM
Inspiring the next generation of female engineers and leaders through real-world experience and practical insight
Bernie Collins’ journey through Formula 1 engineering highlights both the opportunities and challenges within STEM careers. In this keynote, she shares honest reflections from her path through mechanics, strategy and leadership in elite motorsport.
With practical advice and real-world examples, Bernie encourages organisations and individuals to create environments where diverse talent can thrive. Her message is clear: engineering and innovation benefit from broader perspectives and bold ambition.
Audience takeaways:
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Practical guidance for building confidence in technical careers
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Insight into navigating male-dominated industries
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Strategies for organisations aiming to attract and retain diverse talent
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Inspiration for the next generation of engineers and leaders
FACT FILE: Get to know our NEW SIGNING Bernie Collins!
Watch Bernie Collins in action
