Global keynote speaker, bestselling author and CEO who helps leaders turn business ambition into culture, belief and lasting performance.
5.00 of 5
Top rated!5 of 5
Bryan is always full of positive energy, great expertise, and insight. Consistently one of the highest rated speakers at our events.
Kara Mignanelli
EbrandCon
Bryan Adams is a global leadership keynote speaker, bestselling author and CEO of Happydance. He works with senior leaders and organisations that want to translate ambition into culture, clarity and performance. Known for shaping employer brand and culture strategy for iconic organisations including Nike and Apple, Bryan helps leadership teams create belief around strategy and turn it into everyday behaviour across the organisation. His book Give & Get Employer Branding is widely described as the bible of employer branding and has positioned Bryan as one of the world’s most recognised voices in the field. Through his keynotes, Bryan shares practical insight on culture, leadership and storytelling, helping organisations build alignment, attract talent and strengthen performance. Bryan speaks globally at conferences, leadership summits and executive offsites, delivering ideas leaders apply long after the event.
Bryan Adams is a global keynote speaker, bestselling author and CEO of Happydance. He is widely recognised for helping organisations build strong employer brands, align leadership around culture and turn strategy into shared belief across the workforce.
For more than a decade, Bryan has worked closely with senior leadership teams across the world, helping them understand how culture, brand and leadership communication shape organisational performance. His work focuses on a simple but powerful idea: when people believe in the direction of the company, performance follows.
Bryan has shaped employer brand and culture strategy for some of the world’s most recognised organisations, including Nike and Apple. Through this work he has helped companies clarify their purpose, align leadership messaging and translate strategic ambition into experiences employees can believe in and act on.
His keynote presentations bring these lessons to life, giving leaders practical frameworks and insights they can apply immediately inside their organisations.
Bryan Adams is the author of the bestselling book Give & Get Employer Branding, widely described as the bible of employer branding. The book reframed how organisations think about talent attraction and employee engagement, moving the conversation beyond marketing campaigns toward culture, authenticity and leadership behaviour.
Through the ideas presented in Give & Get Employer Branding, Bryan demonstrated that employer branding is not a communication exercise. It is a leadership responsibility that connects strategy, culture and employee experience.
The book has been widely used by leadership teams, HR professionals and brand leaders seeking to strengthen their organisation’s ability to attract and retain talent. It has also helped establish Bryan as one of the most recognised authorities in the field of employer branding and organisational culture.
In his keynotes, Bryan expands on the core ideas behind the book and shows leaders how employer brand can become a strategic advantage when it reflects the genuine culture of the organisation.
Bryan’s TEDx talk Culture Eats Competition for Breakfast has been viewed more than 1.4 million times and continues to resonate with leadership audiences around the world.
The talk explores how culture influences strategy execution, employee behaviour and organisational momentum. Bryan argues that culture is not a soft concept but a powerful driver of competitive performance.
When employees understand and believe in the direction of the organisation, they make better decisions, collaborate more effectively and bring greater energy to their work. When that belief is missing, even the best strategy struggles to gain traction.
Bryan’s keynote sessions expand on these insights and help leaders understand how to build cultures where people feel ownership, clarity and pride in the organisation they are part of.
Bryan’s forthcoming book Sell The Truth introduces a powerful perspective on leadership communication and storytelling. In the book, Bryan reframes storytelling as a strategic leadership capability rather than a marketing tool.
He argues that organisations gain advantage when leaders communicate with clarity and conviction about what the company stands for. Employees and customers respond to authenticity and consistency. When leaders articulate the organisation’s truth and live it through behaviour and decision-making, it creates alignment across teams and builds trust internally and externally.
This perspective forms a central theme in Bryan’s keynote presentations, where he shows leaders how storytelling can strengthen culture, guide strategy and build belief across the organisation.
Bryan Adams speaks globally at conferences, leadership summits and executive offsites, working with audiences ranging from senior executives to emerging leaders.
His keynote presentations combine strategic clarity with practical insight, giving audiences a deeper understanding of how leadership, culture and employer brand influence organisational success.
Audiences value Bryan’s ability to connect big ideas with real business challenges. Drawing on his experience working with global organisations and leadership teams, he provides frameworks and perspectives that leaders can take back to their organisations and implement immediately.
A keynote with Bryan Adams typically explores themes such as:
Building employer brands that reflect authentic culture
Turning organisational strategy into shared belief
Aligning leadership communication with business ambition
Using storytelling as a leadership capability
Strengthening culture to drive engagement and performance
Bryan’s sessions are engaging, thought-provoking and practical. Leaders leave with new perspectives on how culture shapes performance and how their own leadership communication influences belief across the organisation.
For organisations navigating growth, transformation or increased competition for talent, Bryan Adams delivers a keynote that brings clarity, energy and lasting impact.
5 of 5
Bryan is always full of positive energy, great expertise, and insight. Consistently one of the highest rated speakers at our events.
Kara Mignanelli EbrandCon
5 of 5
It was simply an employer brand masterclass - all in just 45 minutes.
Robin Richards EMBARC
5 of 5
Bryan held a senior audience for an hour and they wanted more. The most useful keynote of the event. Clear. Honest. Actionable.
Brian Clark, President AgileOne
Keynote by Bryan Adams:
Why clarity and shared belief drive execution more than strategy alone.
Keynote by Bryan Adams:
How high-performing organisations turn internal truth into aligned behaviour at scale.
Keynote by Bryan Adams:
Why storytelling is not communication theatre, but a leadership capability that mobilises people.
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The courage required to build a distinctive, high- performance culture.
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How EVP, talent, reputation and commercial performance are structurally connected.
Watch Bryan Adams in action
