Chris Endersby – Book Chris Endersby for your event

Chris Endersby stands out for his ability to connect human behaviour with brand strategy. As COO and co-founder of Firestarter, he supports entrepreneurs and fast-growing B2B companies in defining who they are, why they matter and how they can stay competitive in demanding markets. His work is rooted in the belief that a strong brand begins with psychological clarity, not visual identity alone. This approach has helped many purpose-driven organisations articulate their mission in a way that resonates internally and externally.

Chris brings a dual registration in coaching psychology and psychotherapy, which gives him a rare command of the emotional and cognitive patterns that shape decision-making. This depth allows him to guide leaders through complex questions: what drives their organisation, how people interact with the brand and what holds teams back from meaningful change. Before co-founding Firestarter, he worked across children’s services managing risk and leading sensitive interventions, an experience that strengthened his ability to navigate high-pressure environments and guide stakeholders through challenging transitions.

A career shaped by impact and transformation

Over the years, Chris has partnered with a wide range of global corporations including JP Morgan, KPMG, UBS and Barclays. His work has also brought him into close contact with tech innovators and boutique consultancies where adaptability and creativity are vital. In these settings, he has helped teams not only design new ways of working but also embed behavioural shifts required for long-term success. His track record covers complex corporate change initiatives, leadership development and brand transformation projects that demand both analytical skill and empathy.

These experiences fuel his keynote talks, where he explores how organisations can move beyond surface-level branding to create something liberating and authentic. Chris shows audiences how to harness psychological insight to shape brand identity in a way that strengthens culture, enhances customer trust and supports strategic growth.

Firestarter’s distinctive brand approach

Firestarter’s methodology reflects Chris’s belief that a strong brand emerges from understanding people first. By combining psychological toolkits with creative brand thinking, he helps companies uncover their real narrative and communicate it with confidence. This blend of clarity, behavioural insight and creative expression has become a signature of the agency’s work with scale-ups seeking stronger differentiation.

In his sessions, Chris breaks down why purpose-led positioning matters and how it enables businesses to stay relevant in competitive markets. He challenges leaders to examine assumptions, identify hidden motivations and reframe their brand story so it becomes a powerful driver of culture and strategy.

What audiences gain

• A deeper understanding of brand psychology and its role in modern business
• Practical tools to clarify purpose, identity and positioning
• Insights from years of working with global corporations and emerging innovators
• A clear roadmap for creating authentic, meaningful and competitive brands

Chris Endersby offers audiences a blend of strategic thinking and human understanding that helps leaders reimagine what their brand can become. His talks empower entrepreneurs and scale-ups to approach growth with emotional intelligence, clarity and renewed purpose.