David Allison's work on Valuegraphics has been groundbreaking, assisting world-leading organizations to reach the target demographics they desire. Through relevant research, David has found that cohorts of a demographic tend to agree on little; proving that not everyone is the same even if in the same age demographic. Through his research and industry experiences, David Allison has developed an effective method that all businesses can use to find the shared values of their target demographic. Teaching audiences to create value-driven products, David hopes everyone can see how simple it is to change the way we view the world.
Why you should book David Allison for your next event
- With engaging keynotes, David Allison offers a method for determining the shared values of any target demographic that can be used by just about any business.
- Break the mold and learn from David how demographic stereotypes are harmful and we can all be brought together through shared values.
- David takes a unique approach to every keynote, utilizing data that is specific to the audience he is speaking to. His keynote speeches can be truly customizable to the needs of your own business, helping make the event a success.
David Allison is a behavioral scientist, who, for 20 years, worked at numerous marketing firms, including senior roles for luxury brands. David went on to create his own marketing company before he sold this in 2015 to work on Valuegraphics. Valuegraphics has for the first time developed a method of determining the shared values of any demographic of people; allowing stereotypes of older times to be discarded and a more powerful marketing tool to be unleashed.
Available for client events, David Allison is an accomplished speaker with an engaging offering that’s completely customizable to each audience’s needs. David has appeared on world-leading events stages such as IMEX, SITE Global, and many more, with a career built around sharing his research and experience with business leaders and organization marketers who can benefit from his new approach to demographics.
The movement called #DisruptDemographics is being spearheaded by David Allison and his aim is to demonstrate how the outdated stereotypes of demographic cohorts are harmful to businesses, and better results can be achieved through finding the values that all in a cohort share. Passionate about equity and inclusion, David wishes to show all kinds of businesses how they can create products driven by shared human values that are beneficial for society as a whole, as well as the businesses’ profits.
See keynotes with David Allison