Behavior expert taking charge of the disrupt demographics movement
Canada
David Allison is helping business leaders and marketers to unlock the power of shared human values when seeking to motivate and influence target audiences.
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"David is one of our favorite speakers to book for business conferences. Each time he speaks, the feedback from delegates is excellent. They enjoy his energetic and fun delivery but more importantly leave with information that asks them to look at the world in a different way. Pushing people out of their normal day-to-day thinking is a part of what educational events such as ours strive to do, and David helps us meet those objectives regardless of the size or makeup of the audience."
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About David
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David Allison is a behavioral scientist, who, for 20 years, worked at numerous marketing firms, including senior roles for luxury brands. David went on to create his own marketing company before he sold this in 2015 to work on Valuegraphics. Valuegraphics has for the first time developed a method of determining the shared values of any demographic of people; allowing stereotypes of older times to be discarded and a more powerful marketing tool to be unleashed.
Available for client events, David Allison is an accomplished speaker with an engaging offering that’s completely customizable to each audience’s needs. David has appeared on world-leading events stages such as IMEX, SITE Global, and many more, with a career built around sharing his research and experience with business leaders and organization marketers who can benefit from his new approach to demographics.
The movement called #DisruptDemographics is being spearheaded by David Allison and his aim is to demonstrate how the outdated stereotypes of demographic cohorts are harmful to businesses, and better results can be achieved through finding the values that all in a cohort share. Passionate about equity and inclusion, David wishes to show all kinds of businesses how they can create products driven by shared human values that are beneficial for society as a whole, as well as the businesses’ profits.
See keynotes with David AllisonDavid begins this fast-paced and engaging TED-style presentation with a question: at a time when nobody acts their age anymore, why are age-based stereotypes still so prevalent? Boomers aren’t all bad with technology. Millennials are no more afraid of commitment than anyone else. And Gen Z are not all the same as each other. Agebased profiling is no more than business astrology. In fact, we live in a postdemographic world where surface-level labels like age, gender, income, race, and education only describe what people are, not who they are on the inside, where it counts.
David unpacks the data that proves how demographics are a deficient legacy system that leads to more harm than good. He explains how companies waste trillions of dollars a year using demographics the same way our ancestors did. And the room falls silent when David connects the dots between the way we use demographics at work, and the stereotypes behind ageism, racism, sexism, homophobia and more. Then David takes the audience in another direction entirely. He shares the heartwarming story of hope that emerged after 750,000 surveys across 180 countries revealed how much we all have in common. Regardless of demographic labels, we share the same core human values all around the world. Valuegraphics can replace demographics as a more accurate and unifying way to understand the people we want to reach.
He concludes with a series of simple takeaway tools:
Everyone sees how simple it is to create products, services and brands that people care about, change the way we look at the world, and disrupt demographics for good.
David builds every custom keynote with one-of-a-kind data about the people you want to engage. You can choose customers, prospects, investors, members, potential employees…whoever your attendees want to motivate most. He delivers the findings in a dynamic TED-style presentation packed with insights that answer the burning question: “How can we influence the people we want to reach?” These insights are the secret weapon used by global brands like lululemon, PayPal, and the United Nations Foundation…and now your audience too.
Based on principles of behavioral science and nearly 750,000 surveys from around the world, David’s firm built the first global inventory of core human values: The Valuegraphics Project. It’s a complex directory of how people make decisions about everything they do. This database pinpoints the precise values that people share, and David teaches your audience to activate them more powerfully than ever before.
Your attendees will learn:
This is an enormous advance in the science of influence – specifically tailored to your situation – that gives everyone in the room a completely unfair competitive advantage over those who stayed away.
"Our internal shared values and those of our customers must be a priority, and David's research makes values a useful tool for meeting business objectives. He's a great speaker too! The whole room was excited and interested in thinking about big new thoughts!"
President & CEO
"David Allison sees and hears the patterns in the noise — and is then able to tell us what the real signal is. He's a born storyteller and people love him."
"Smart, relevant, engaging: an absolute delight to work with. On a scale of 10, he’s a 12!"
"David excites everyone with the transformational power of human values!"
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