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David Allison
Human values expert David Allison reveals how shared values can transform sales, leadership, engagement and influence.
Prefer to talk? Call +1 347 223 5128
5.00 of 5
Top rated!
Human values expert David Allison reveals how shared values can transform sales, leadership, engagement and influence.
Prefer to talk? Call +1 347 223 5128
5.00 of 5
Top rated!David Allison is a human values expert, CEO of a global research firm, two-time bestselling author and founder of the Valuegraphics Project. His pioneering research has created a new way to understand why people behave the way they do by focusing on the values that drive decisions rather than relying on demographics alone. Based on nearly one million surveys conducted in 152 languages, David helps organizations understand the people they want to reach, identify the values they share and use those insights to improve sales, leadership, employee engagement and influence. His work has been used by organizations including PayPal, Google, Lululemon, Five Star School Supplies and the United Nations Foundation.
David Allison is a human values expert, CEO of a global research firm, two-time bestselling author and founder of the Valuegraphics Project. His work challenges how organizations understand customers, employees and the people they want to influence, offering a research-backed approach to understanding human behavior.
After decades of helping major brands engage audiences, David began questioning the effectiveness of traditional demographics. While characteristics such as age, gender and income can describe populations, they often fail to explain what truly motivates people to act.
This realization led him to establish the Valuegraphics Project, the first global inventory of core human values. His research demonstrates how understanding what people value can help organizations build stronger relationships, inspire action and make more informed decisions.
Through the Valuegraphics Project, David Allison has pioneered a new approach to understanding human behavior. Based on nearly one million surveys conducted in 152 languages, his research has created a global database that identifies shared human values and examines their connection to people's decisions and actions.
David coined the term Valuegraphics to describe this methodology, which enables organizations to look beyond traditional audience segmentation and identify the motivations that connect people across demographic boundaries.
His work has helped establish human values as a measurable source of insight for businesses and institutions worldwide. Today, Valuegraphics appears alongside demographics in textbooks used on university campuses, and David's research has been featured in Forbes, INC Magazine and Harvard Business Review.
At the heart of his approach is a simple principle: we are what we value. By recognizing these underlying motivations, organizations can develop more relevant strategies for connecting with the people who matter most to their success.
David Allison's research has been used by global organizations including PayPal, Google, Lululemon, Five Star School Supplies and the United Nations Foundation.
His approach provides practical insights that help businesses and leaders understand what drives decisions, strengthens relationships and inspires meaningful engagement.
Through his work, David demonstrates how Valuegraphics can be applied across several areas:
Sales and customer engagement: Understand what motivates purchasing decisions and build stronger customer relationships.
Leadership and organizational influence: Inspire people by connecting organizational objectives with shared values.
Employee engagement and workplace culture: Identify what creates motivation, belonging and commitment.
Marketing and communication: Develop messages that resonate with audiences on a deeper level.
Customer and prospect relationships: Build trust and meaningful connections by understanding what matters most to people.
Rather than relying on assumptions about how different groups might behave, David equips organizations with a more human-centered approach to decision-making, communication and growth.
David Allison is a two-time bestselling author and international keynote speaker who brings a fresh perspective to the science of human behavior.
His latest book, The Death of Demographics, examines the limitations of traditional demographic thinking and introduces a new way to understand and influence people through their shared values. The book has been described by critics as "convincing, insightful, and...revolutionary."
On stage, David combines extensive global research with compelling storytelling, fresh perspectives and passionate delivery. He makes complex behavioral insights accessible and relevant, helping audiences understand not only the science behind Valuegraphics but also how to put it into practice.
His presentations challenge conventional thinking and give leaders, sales professionals and organizations practical tools to engage people more effectively, strengthen relationships and inspire action.
Book speaker David Allison for an insightful and thought-provoking keynote on human behavior, customer engagement, leadership and the power of shared values.
Combining groundbreaking research with practical business applications, David challenges audiences to reconsider how they understand and connect with others. His presentations offer a fresh perspective on what drives human decisions and how organizations can use that knowledge to create meaningful results.
Whether your audience consists of business leaders, marketing professionals, sales teams or HR executives, David Allison delivers valuable insights that can transform how they communicate, influence and engage the people around them.
5 of 5
The star of our show – the feedback data was off the charts! Keynotes like this are few and far
between.
Liz PtakCorporate Events Manager, FP Canada
5 of 5
David is the Mick Jagger of human values…thrilled with what he delivered.
Erin RoddieDirector, Cube Business Media
5 of 5
He took the time to understand us and show us how to use the research. Outstanding!
Dave O’BrienNAPFA Board Chair
5 of 5
So customized for our industry, a joy to work with. Book him!
Carolynne HoshooleyVP of Member Services, The Gift Association
5 of 5
David should have his own TV talk show.
Emily MolnarArtistic Director of Netherlands Dance Theatre
5 of 5
Amazing delivery on stage! Hit it out of the park!!
David MacadamCEO of the Middle East Council of Shopping Centers
5 of 5
David’s keynotes inspire everyone with the transformational power of values.
Carina BauerCEO of IMEX Group
5 of 5
Smart, relevant, engaging: an absolute delight to work with. On a scale of 10, he’s a 12!
Danielle Lamothe,Vice President of the Canadian Society of Association Executives
5 of 5
David Allison sees and hears the patterns in the noise — and is then able to tell us what the real signal is. He's a born storyteller and people love him.
Douglas CouplandArtist & author
5 of 5
Our internal shared values and those of our customers must be a priority, and David's research makes values a useful tool for meeting business objectives. He's a great speaker too! The whole room was excited and interested in thinking about big new thoughts!
President & CEOIntracorp North America
Keynote by David Allison:
Leverage the next evolution in values-driven leadership with a scientific breakthrough in human values data.
Neurologists have known for years that leading people effectively requires tapping into their core values. But until now, there hasn’t been a way to identify, measure, and leverage the specific values shared by teams, or large groups of people.
Human values expert, leadership keynote speaker, and 2x best-selling author David Allison has turned our shared human values into accurate empirical data, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points. In his fast-paced and dynamic leadership keynotes, he isolates the values that mean the most to your teams, your entire workforce, or even the workforce of your entire industry. Then he shows you how to use values to tackle any issue and meet any goal.
Once you learn the accurate, science-backed, shared values of your people, the transformation begins. You’ll see your true self in your work. You’ll see where your values intersect with the values of people you need to engage. And you’ll find that more effective leadership comes from being more human. As David says: “If we let them, our values will unite us. Because we are all values-driven.”
Audience takeaways:
Keynote by David Allison:
Discover the revolutionary, scientifically proven source of employee engagement, retention, and achievement.
It’s no secret that employee engagement and retention are in freefall. Companies continue to offer more perks and incentives, yet 85% of employees worldwide aren’t engaged at work. Many organizations are at a loss for how to make people do great things and feel satisfied along the way.
Human values expert, employee engagement keynote speaker and 2x best-selling author David Allison has dedicated his career to studying the core values that drive people to become engaged, inspired, and motivated. By conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points, David and his team have turned shared human values into hard data that’s readable, meaningful, and actionable. It’s no wonder his work is included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, and the United Nations Foundation.
Guided by David’s game-changing research – delivered in an unforgettably dynamic keynote – you’ll discover how to go beyond pointless perks to create an engaged workforce incentivized by what they value most. People don’t want ping pong tables and free pizza. Give them more of what they value, and you’ll unlock their true passion and full potential.
Audience takeaways:
Keynote by David Allison:
Drive marketing ROI and explosive sales growth with human values, using data and insights from the world's leading expert.
Consumers today are harder to understand than ever before, behaving in unpredictable ways and failing to fit the mold of traditional demographics like age, income, gender, and education. We have more data and insights than ever, but all that data isn’t getting us closer to achieving our goals. But what if we’re measuring the wrong things?
For the first time, human values expert, sales keynote speaker and 2x best-selling author David Allison has turned our shared human values into accurate empirical data, conducting nearly a million surveys in 152 languages featuring hundreds of millions of data points. His findings align with a neurological truth: every decision we make, thousands of times of day, is determined by our values. It’s no wonder his discoveries are included in college textbooks worldwide and leveraged by organizations like Google, PayPal, lululemon, Five Star School Supplies, and the United Nations Foundation.
The result of David’s global research is a proven, science-backed method for identifying the values your audience shares. His must-see keynotes are more than a speech, they are dynamic events that teach you how to use values to drive sales and marketing efforts that really work.
You can engage any audience, deliver any message, and fuel explosive sales growth with the power of shared human values. David’s keynote will show you how.
Audience takeaways:
Keynote by David Allison:
Discover how to create a culture of belonging from the world’s leading expert on human values.
As a gay man and an Indigenous Canadian, David knows the limits of demographics when it comes to inclusion and belonging. Just like everyone else, you can’t engage, motivate or inspire anyone simply by speaking to them demographic labels. That’s nothing more than stereotyping, and it doesn’t work. You need to understand David's values — the things that makes him who he is deep inside his heart. So where does that leave organizations who want to cultivate a culture of belonging?
As a human values expert, workplace culture keynote speaker and 2x best-selling author, David has conducted nearly a million surveys on human values in 152 languages featuring hundreds of millions of data points. Along the way, he's identified 912 types of belonging, and this keynote pinpoints which ones – in your situation – will move the needle most. And that’s not where it ends. Together we will dive deeper and explore the other values that will unite the people you want to engage, regardless of their demographic differences. Our values bring us together. Our values make us feel like we belong.
In David's keynotes he shares his proven, data-driven method for building a culture of belonging – for the people you want to engage – by honoring what they value. These are the insights you need to drive inclusion and create real cultural change. Values are the answer, so let’s put them to work!
Audience takeaways:
Keynote by David Allison:
Learn David Allison’s revolutionary values-driven approach to help you thrive alongside AI, and the next disruptive tech too.
Businesses don't like risk, and the blend of chaos, emotion, and complexity that we call "the human factor" is one of the biggest risks any business must face. But right now, as incredibly disruptive technologies like AI emerge at a stunning pace, the only antidote is for us to become more incredibly human than ever before. To do that, we need to make “the human factor” less risky. That’s what David Allison does in this keynote.
David’s team has turned human values into data, creating boardroom-friendly facts and figures to replace subjective conversations. Now we can combine revolutionary new super-machines like AI with a revolutionary new understanding of the humans who use them. It’s the combination we need to solve any problem and achieve any goal.
Backed by nearly a million surveys completed in 152 languages, David’s transformative keynotes reveal the exact values that drive people with unprecedented detail and clarity. It’s no wonder his work is included in college textbooks used worldwide and leveraged by organizations like Google, PayPal, lululemon, and the United Nations Foundation.
As businesses strive to remain relevant in a tech-driven landscape, David Allison's fast-paced and fascinating keynotes serve as a timely reminder that to thrive in the future, we must lean into what makes us quintessentially human. To thrive alongside super-technologies like AI – and whatever comes next – we must be superhuman. Values are the answer. David will show you how to put them to work.
Audience takeaways:
Watch David Allison in action
Watch David Allison in action
Watch David Allison in action
