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Michael Solomon

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Consumer Behaviour Expert & Marketing Specialist

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About Michael

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Speaker Michael Solomon is a consumer behavior strategist. He is a marketing expert with an in-depth understanding of any imaginable product. A highly sought-after keynote speaker  Michael Solomon delivers state of the art results to his clients and engages in a charismatic manner with the attendees of his talks.

Keynote speaker Michael Solomon “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his 30+ books including Consumer Behavior: Buying, Having and Being — the most widely used book on the subject in the world.

Much in demand as a keynote speaker Michael Solomon often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers.

Michael’s mantra: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (CrossFit, Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time. Michael also is a regular Contributor at Forbes.com, where he writes about retailing, consumer behavior and branding.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael Solomon combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”

See keynotes with Michael Solomon

    Keynote by Speaker Michael Solomon

    Why They Buy: How to Profit from Disruption

    The traditional labels we use to segment consumers have stopped working. That’s because we don’t buy products because of what they do… we buy them because of what they mean.  Today’s consumers define themselves by the brands they choose. Understanding this new landscape is essential to business success.

    In this fast-moving 45-minute program you will learn:

    • How to reach today’s consumers through the secret network that tells them what to buy
    • The truth about offline vs. online marketing; it’s not what you think
    • How to market with customers rather than to them
    • Why customers rely on your brand to tell them who they are
    • How to develop products and services that dominate these new emerging categories

     

    Keynote by Speaker Michael Solomon

    The  Young & The Restless – Capture the Hearts, Minds, and Wallets of Millennials

    U.S. Millennials spend $600 billion per year, but their choices change faster than Lady Gaga changes her outfits. How can you adapt to connect with these “always on” but always changing shoppers? We’ll dive into key ways that Millennials think about products and stores, and we’ll identify emerging tech solutions that sync with young consumers’ lifestyles.

    In this keynote you will learn:

    • How Millennials think
    • Why brands matter to them — and don’t
    • What you can learn from “World of Warcraft” and other online video games
    • Why “haul videos” and other consumer-generated content will transform the way you think about customer insights
    • How cutting-edge technologies like virtual reality will revolutionize the shopping experience

     

    Keynote by Speaker Michael Solomon

    The Many Faces of AI: What (Or Whom) Will Consumers Trust – and Obey?

    Everyone is buzzing about AI these days, as well as they should. Machines that “think” for us already are transforming how we work, play – and shop. McKinsey tells us that some 29 million U.S. homes used some form of smart technology last year, and that number grows by over 30 percent a year.

    In this thought-provoking presentation we will ask:

    • How does the physical appearance of a robot or avatar sales advisor affect the likelihood that customers will trust and follow its’ recommendations about what to buy
    • How will chatbots and affective computing (where software detects a consumer’s emotional state) impact sales interactions
    • As advertisers use machine learning to generate artificial images for their messages, how will AI influence ideals of beauty and the fashion industry
    • What will be the impact of dating apps, sexbots and other smart devices on interpersonal relationships
    • How will facial recognition and wearable computer technologies meld with AI to create “markets of one”
Michael Solomon - video

See keynotes with Michael Solomon
Non-binding request for Michael Solomon

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Keynote topics with Michael Solomon