Internationally recognized consumer behaviour futurist
UK
One of the UK's most popular speakers and behavioural futurists on how to engage with tomorrow’s customer
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About William
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William Higham is a recognized strategist, speaker and futurist. He is also the founder and CEO of the strategic consultancy Next Big Thing which he founded in 2002. His practical approach makes his keynotes actionable and relevant for clients all over the world. William is also regularly featured in the media from BBC to The Times where he offers his perspective on the future.
William Higham gained his initial experience with consumer strategy at Sony Music in the 1990s, where he worked on marketing communications for Michael Jackson, Motörhead, and Alice Cooper. William has a natural interest for people and how the present affects the future. He describes himself as a dual personality with his passion for soft data and creative communities while still being devoted to hard facts and numbers.
William’s approach to predicting future trends and behaviours is based on science and research about people’s attitudes towards change. William and his team use a unique combination of research methodologies that allows him to predict behaviour and share his valuable insights with clients.
As a speaker he aims to inspire and help different organisations on future trends and behaviors by sharing his perspective and experience. William has spoken at many different events and while he specializes in consumer behaviour, he also offers his insights and knowledge on the broader perspective of change and future.
See keynotes with William HighamHow are your keynotes and presentations unique?
I show my audience how their customers are changing now and will do in future: and what their new needs, behaviours and expectations will be. I use a mix of approaches to (i) inspire my audiences to think more strategically and (ii) provide practical advice they can use as soon as they return to their offices.
What types of results do clients experience after your programmes and keynotes?
I help take the guesswork out of planning: clients leave my talks able to create more effective, future-proofed strategies.
What do you gain personally from being a public speaker?
I get to talk to people from across a range of industries and discover what’s exciting and worrying them.
What are Smart Consumers, and how are they changing the market?
Smart Consumers is what I call the new, 21st Century consumer. Like Smartphones and Smart Homes, Smart Consumers have access to more information, have more power and are more connected than traditional consumers. Nowadays, Smart Consumers and their needs are much more likely to dictate changes in an industry than brands are.
Can you give three tips for leaders looking to future proof their businesses?
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