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William Higham

Consumer futurist, strategist & speaker
Country: UK

Keynote speaker William Higham is a worldwide authority on future and evolving consumer behaviours. An expert on innovation, trends, and marketing, he consults industry leaders and major corporations on future trends and strategic decision-making, runs innovation workshops, writes and speaks on trends.

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William Higham is one of the world’s leading futurists and strategy experts. He helps organizations to understand how tomorrow’s Smart Consumers will think, feel, and behave, and how they can benefit from this in their business. He creates consumer strategy reports, runs management planning and innovation workshops, and writes and presents on trends.

William Higham gained his initial experience with consumer strategy at Sony Music in the 1990s, where he worked on marketing communications for Michael Jackson, Motörhead, and Alice Cooper. He went on to work as Marketing Manager at Virgin and Universal, where he ran campaigns for The Rolling Stones, The Cure, Meat Loaf, The Verve, XTC, and Smashing Pumpkins. His first trends role was Senior Trends Consultant at the Breaking Trends consulting agency, whose clients included British Telecom and Levi’s. He was later appointed Managing Director of leading research agency OnePoll.

Today, William Higham is the CEO of strategic consultancy Next Big Thing which he founded in 2002. The agency’s clients range across sectors with such names as BBC, News UK, AOL, Telefonica, Budweiser, Sainsbury’s, RBS, HSBC, Omnicom, Ogilvy, Universal, and MTV.

William Higham is also the author of The Next Big Thing: Spotting & Forecasting Consumer Trends for Profit (Kogan Page, 2009) – one of the first handbooks for consumer and trend forecasters. The book has since been translated into four languages. He has spoken at, chaired and facilitated conferences and internal events for brands, media and industry bodies, and has addressed many major organizations, including the International Advertising Association, ABTA, Rexam, Northern Ireland Tourist Board, Norwegian Tourist Board, Henley Business School, Barclaycard, Cannes Lions, FHM, The Institute of Directors, and Retail Week. William Higham writes consumer trends columns for Director and The Huffington Post.

Drawing on his experience as a leading authority on future trends and strategy, William Higham offers targeted trends insights that leave audiences energized and inspired. By mixing insight and advice, he helps teams think differently and be first to the future.

    Keynote by Speaker William Higham

    Customer Revolution

    The rise of the new Smart Consumer and what it means for you.


    Keynote by Speaker William Higham

    Future Proof Your Business

    Create products and strategies that will resonate with tomorrow’s Smart Consumer.


    Keynote by Speaker William Higham

    The Rise of Customer-Driven Innovation: Developing tomorrow’s business models for the new smart consumer

    As part of an Innovation program, this keynote offers emerging foresight on future consumer needs.


    Keynote by Speaker William Higham

    Changing Fortunes: How to make sense of – and monetise – consumer change

    This topic takes you on a tour of emerging trends, drivers & ideas shaping tomorrow’s customer. Identifying implications & opportunities for individuals, large & small firms & associations. Helping you anticipate & adapt your strategies to all these changes.


    Keynote by Speaker William Higham

    From Smartphones to Smart Staff: The opportunities and threats of new employee attitudes

    This keynote helps  you understand how to get the best out of the new generation of ‘Smart Staff’ and what is driving them.

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William Higham’s Keynote Speaking Topics