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Ken Hughes

Leading consumer & shopper behaviouralist
Country: Ireland

Keynote speaker Ken Hughes is a global thought-leader in the fields of Shopper Marketing and Shopper Centricity, Omnichannel and Digital Strategy, and Retail Futurology. He delivers thought-provoking and inspiring speeches in a highly energetic and captivating style, all with a generous helping of Irish wit.

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Keynote speaker Ken Hughes has dedicated most of his career to the question: Why do shoppers buy, and how can we make them buy more? With his vast expertise in consumer psychology, behavioural economics, social anthropology, and neuromarketing, Ken Hughes is Europe’s leading consumer and shopper behaviouralist – and he has the fans to prove it.

Ken Hughes is acknowledged as one of the most respected thought leaders in the fields of Shopper Marketing and Shopper Centricity, Omnichannel and Digital Strategy, and Retail Futurology. His life’s passion is human behavior, and how humans express their desires and expectations through how and what we buy.

With 15 years’ experience as the CEO of Glacier Consulting, a boutique consumer insight organization, Ken Hughes has used his vast expertise as strategic adviser for leading market retailers like Unilever, 3M, Ikea, Coca-Cola, AXA, and Heineken – among many others. He is a part-time professor in consumer behaviour and a board member & strategic advisor to many organisations on the future of consumerism and shopper trends. Furthermore, he has provided several TED talks in which he he showcases his unique approach as a Playologist, motivating individuals and corporate clients to unleash their creativity and innovation through a blend of discovery, fun, play, mischief, and risk.

Voted best speaker at most conferences that he attends, it is for his international career as a keynote speaker that Ken Hughes is most famous. His keynotes always receive extraordinary reviews, with attendees noting especially Hughes’ remarkable energy, enthusiasm, and humor, as well as his ability to motivate and inspire his audiences instantly with thought disrupting and surprising content. A keynote with our speaker Ken Hughes is guaranteed to have audiences hooked from beginning to end!

    Keynote by Speaker Ken Hughes

    Positive Disruption: The Blue Dot Consumer

    • Learn how the changes in consumer expectations have forever changed the game
    • This talk challenges any business to look at their survival and growth through the eyes of the consumer
    • Today’s consumer has little tolerance for failure but will become a loyal follower if you get it right


    Keynote by Speaker Ken Hughes

    The Digital Native Advance: A New Shopper DNA

    • The Shopper and Consumer blueprint has changed thereby impacting on their fundamental behaviours, needs and requirements as shoppers. What are the implications for your business and what do you need to do to survive?
    • This generation are less interested in buying ‘things’ and far more interested in having ‘experiences’. How can we use our brands to deliver the kind of life experiences this generation expect, and add real value within the new emerging ‘Sharing Economy’?
    • If peer networks have overtaken the brand’s own voice in terms of relevance, how best can we build conversations with our target market in the future?


    Keynote by Speaker Ken Hughes

    Experiential Retail: The Need for 360 degree Shopper Engagement

    • We live in an experiential economy and we must be better at engaging the consumer in-store
    • Triggering interest and a purchase in-store is more important than any marketing activity
    • It is easy to forget this in this Ecommerce and online world we live in, but it is what will pay your wages
    • In this talk you will learn how to make the best of an in-store moment and how to make it more effective
    • Learn the shopper’s five senses and gain a better understanding of consumer psychology


    Keynote by Speaker Ken Hughes

    Shopper Marketing: You Have a New Boss

    • Today the shopper holds all the power – more than ever before
    • Learn why Shopper Centricity is no longer a choice for consumer goods organisations but an ethos to embrace.
    • Shopper Marketing is not just a strategy – it is a culture!
    • Discover where your focus as an organization truly lies


    Keynote by Speaker Ken Hughes

    We’re All a Little Bit Crazy: Harnessing Shopper Irrationality

    • Discover how you can influence the consumer to buy through neuromarketing and behavioural economics
    • It is time to challenge the traditional sales tools and utilise the understanding we have of what the human mind craves
    • Learn more about the irrationality of the human decision making


    Keynote by Speaker Ken Hughes

    Time Bending: How to Catalyse Creativity & Innovation

    • Learn why routine and a fear of failure encourage organisations to play it safe and never reach their innovation potential
    • See how play and risk are the true catalysts of personal and professional change and why we should do much more of both
    • Understand why corporate innovation requires personal eureka moments and how organisations need to encourage a sense of personal play
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Ken Hughes’s Keynote Speaking Topics