Nathalie Nahai

Nathalie Nahai has a background in psychology, web design and development and digital strategy, which she successfully uses to counsel companies. She delivers scientific as well as theoretical insight regarding why and how people use the internet and other forms of technology. Through the analyses of behavioral empirical research, Nathalie Nahai is also able top suggest how people’s behavior might influence the technology and the world that we are creating together.

In 2011, Nathalie Nahai coined the term `Web Psychology´ by defining it as ‘The empirical study of how our online environments influence people’s’ attitudes and behaviours’. Her first book, Webs of Influence: The Psychology of Online Persuasion was published by Pearson in 2012 and became a business best-seller following its selection as WH Smith’s Book of the Month. Currently, Nathalie co-hosts the Guardian’s Tech Weekly podcast, and contributes to national publications, TV and radio on the subject of online behaviour.

Nathalie Nahai’s focus is to help businesses understand how they can use psychology online to design more effective products, platforms and services. She also informs consumers and businesses alike about how technology can be engineered to influence our decisions and behaviours, and how this can be leveraged in an ethical way that benefits both the business and their customers.

When speaking to the consuming public, Nathalie’s work delves into explaining the various ways our decisions are influenced online, and the various ways in which the internet and technology impacts our daily life.

Nathalie has delivered keynote addresses to a wide range of audiences both in the UK and around the world. She has worked with Fortune 500 companies, design agencies and SMEs, including Google, eBay, Unilever and Harvard Business Review, to name a few. She has spoken at prestigious conferences across the globe.