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Nahai

Nathalie Nahai

travels from UK

Futurist, author, web psychologist and expert on technology influences delivers both a scientific and theoretical insight

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About Nathalie

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Keynote speaker Nathalie Nahai, Web Psychologist and futurist, predicts prospective developments through state of the art scientific results in neuroscience and behavioral science. She is an expert on technology influences and has worked with clients all over the world. In her talks Nathalie Nahai uses vivid examples and engages with the attendees.

Nathalie Nahai has a background in psychology, web design and development and digital strategy, which she successfully uses to counsel companies. She delivers scientific as well as theoretical insight regarding why and how people use the internet and other forms of technology. Through the analyses of behavioral empirical research, Nathalie Nahai is also able top suggest how people’s behavior might influence the technology and the world that we are creating together.

In 2011, Nathalie Nahai coined the term `Web Psychology´ by defining it as ‘The empirical study of how our online environments influence people’s’ attitudes and behaviours’. Her first book, Webs of Influence: The Psychology of Online Persuasion was published by Pearson in 2012 and became a business best-seller following its selection as WH Smith’s Book of the Month. Currently, Nathalie co-hosts the Guardian’s Tech Weekly podcast, and contributes to national publications, TV and radio on the subject of online behaviour.

Nathalie Nahai’s focus is to help businesses understand how they can use psychology online to design more effective products, platforms and services. She also informs consumers and businesses alike about how technology can be engineered to influence our decisions and behaviours, and how this can be leveraged in an ethical way that benefits both the business and their customers.

When speaking to the consuming public, Nathalie’s work delves into explaining the various ways our decisions are influenced online, and the various ways in which the internet and technology impacts our daily life.

Nathalie has delivered keynote addresses to a wide range of audiences both in the UK and around the world. She has worked with Fortune 500 companies, design agencies and SMEs, including Google, eBay, Unilever and Harvard Business Review, to name a few. She has spoken at prestigious conferences across the globe.

See keynotes with Nathalie Nahai

    Keynote by Speaker Nathalie Nahai

    The Psychology of online persuasion

    Discover the psychology behind successful online businesses, and learn how to use these principles to create more persuasive marketing campaigns, websites and content.

     

    Keynote by Speaker Nathalie Nahai

    Content strategy and marketing

    Learn how to use psychological trigger words, behavioural science principles and persuasive storytelling frameworks to design more emotionally engaging content and marketing campaigns.

     

    Keynote by Speaker Nathalie Nahai

    Conversion rate optimisation

    Learn how to employ specific online persuasion techniques on your website and in your marketing campaigns to engage the brain’s primal, emotional and rational systems and increase conversions.

     

    Keynote by Speaker Nathalie Nahai

    Sex, technology and relationships

    Learn the wonderful and wicked ways in which dating apps, teledildonics and pornography are influencing our relationships, sex lives and identity.

     

    Keynote by Speaker Nathalie Nahai

    Internet addiction and the impact of tech on well-being

    We’ll explore how everyday tech is hijacking our autonomy, our attention and productivity, and the way we make decisions – and learn about the hacks we can use to defend ourselves.

     

    Keynote by Speaker Nathalie Nahai

    Ethical product development

    Learn how to use web psychology principles in a successful and ethical way that not only ensures greater profitability, but also strengthens customer trust, customer loyalty and your business’ reputation.

     

    Keynote by Speaker Nathalie Nahai

    Culturability and international marketing

    Discover the powerful psychological factors that differentiate one culture from another, and learn how to leverage underlying motivations to increase online engagement and profit across multiple territories.

Nathalie Nahai - video

Humanise The Web by Nathalie Nahai

Click on the video to get a foretaste of a keynote by Nathalie Nahai

See keynotes with Nathalie Nahai
10.28.2015

Interview with Nathalie Nahai

How did you become a futurist?
I’m not a futurist in the classical sense (someone who makes predictions about future trends and concepts), rather, I look at patterns in behaviour based on empirical research and suggest how these might influence technology and the world that we are creating together.

Who or what inspires you most?
The richness, beauty and diversity of human relationships… And how, no matter what the technology available, we always seem to seek new ways of expressing ourselves, discovering new ways of relating, and forging connections we never thought possible.

How is your term ‘Web Psychology’ relevant in the 21st century?
For most of us, the internet has become an inescapable aspect of living in the 21st century. As such, the way in which we interact with (and are influenced by) our technology has a huge impact on our sense of self, our relationships, and our quality of life. Psychology is the study of the human condition, and as we become ever more connected, web psychology will become one of the primary tools with which we can understand and empower ourselves to lead more deliberate, fulfilling lives.

Why should clients use you for their next event?
I’m a very excitable, playful speaker, and I love sparring with smart audiences. If you want a full-throttle, no-holds barred romp through the hidden world of web psychology, I’m your speaker.

What results can clients expect from your keynotes?
Drawing on cutting-edge research from the fields of psychology, behavioural economics and much, much more, clients can expect an exciting, fast-paced and actionable adventure into the secret strategies that make us click.

See keynotes with Nathalie Nahai
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Keynote topics with Nathalie Nahai