David Edelman
David Edelman helps organizations unlock growth through personalization, AI, and digital strategy.
Why book David Edelman for your next event
- Repeatedly named by Forbes as one of the “Most Influential CMOs in the World,” David Edelman has earned global recognition for reshaping how major enterprises approach customer experience and marketing strategy. His unparalleled leadership credibility makes him a trusted voice for executive audiences seeking transformation and tangible results.
- As Chief Marketing Officer of Aetna (now part of CVS Health), Edelman led a complete digital transformation that redefined how the healthcare giant connected with customers. His strategy accelerated growth across B2C, B2B, and B2B2C markets, proving his unique ability to drive enterprise-wide change through digital and customer-centric thinking.
- David Edelman is the co-author of Personalized: Customer Strategy in the Age of AI, published by Harvard Business Review Press and a USA Today bestseller. His keynote dives deep into the real-world implications of AI, providing senior leaders with a clear roadmap for harnessing personalization at scale to drive growth and innovation.
Non-binding request for David Edelman
Transforming Marketing Through AI and Personalization
Bestselling author, board member, and globally recognized CMO, David Edelman delivers transformative keynotes on AI, personalization, and digital strategy. With a track record leading growth at Aetna, McKinsey, and BCG, he equips executive audiences with actionable frameworks to drive customer-centric innovation, competitive advantage, and enterprise-wide change.
Keynote Speaker David Edelman is a globally renowned authority on digital transformation, customer strategy, and AI-powered marketing. With over 30 years of executive and advisory experience, David has helped Fortune 100 companies like JPMorganChase, SAP, American Express, McDonald’s, IBM, and Verizon unlock growth through customer-centric innovation. As the former Chief Marketing Officer of Aetna (now part of CVS Health), he led a complete digital reinvention that accelerated business across B2C, B2B, and B2B2C markets.
David’s influence runs deep, he is the originator of the widely adopted “Customer Decision Journey” framework and co-author of the USA Today bestselling book Personalized: Customer Strategy in the Age of AI. His thought leadership, featured in Harvard Business Review and followed by over 1.1 million LinkedIn readers, has become essential reading in boardrooms and business schools worldwide.
Book David Edelman for your event to give your audience a front-row seat to transformative, actionable insights. His keynotes are packed with real-world strategies on go-to-market innovation, AI integration, and responsible personalization, tools designed to help organizations stay competitive in today’s rapidly shifting business landscape.
Whether you’re a boardroom leader, CMO, or digital strategist, Keynote Speaker David Edelman delivers unmatched value, clarity, and inspiration. For organizations seeking to lead with purpose and precision in the age of AI, book David Edelman for your event and accelerate your path to impact.
Keynotes
Keynote by David Edelman:
Personalization: The New Competitive Battleground
With the amazing range of tools now available to marketers across sectors, Dave will describe how personalization is the key to unlocking the GROWTH potential of AI. Personalization delivers the most impact as part of one's core broader strategy, not just as a marketing tactic. Drawing on his current business bestseller, "Personalized: Customer Strategy in the Age of AI," he'll lay out a framework for shaping your strategy, prioritizing investments, and planning pilots. Along the way, he'll illustrate how AI is way more than ChatGPT and public LLM's -- there are different AI capabilities which leaders have been already incorporating into their operations for several years. This is not the future. It is becoming a basis of competition right now.
#279 Customer Strategy in the Age of AI | David Edelman, Harvard Business School Fellow
Watch David Edelman in action!
Meaningful Personalization with David Edelman
Watch David Edelman in action!
