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Elevate your organization's marketing prowess with Giuseppe Stigliano, a global thought leader in Marketing and Digital Transformation.
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I learnt a great deal in working with Giuseppe Stigliano. He enjoys a strong academic background, deep knowledge gained as a top manager, and comes across as a creative and impressive person. I would not hesitate to recommend him to any company CEO looking for an insightful advisor on how to improve the company’s marketing strategies.
Send a simple request. You’ll get a quick reply with fees and availability
About Giuseppe
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Giuseppe Stigliano, a distinguished Keynote Speaker, is a visionary leader at the forefront of Marketing, Leadership, Digital Transformation, and Corporate Innovation. With a Ph.D. in Marketing and Economics, earned through extensive research in the United States and Europe, Giuseppe embodies a rare fusion of academic rigor and practical expertise. Co-authoring three acclaimed books with international luminary Philip Kotler, including the widely translated ‘Retail 4.0’, has cemented his status as a thought leader.
As the Global CEO of Spring, Giuseppe directs a talented team of 300 professionals across global offices in London, New York, Los Angeles, and Milan. His tenure as CEO of Wunderman Thompson Italy and pivotal roles at WPP underscore his deep-rooted industry acumen.
Giuseppe’s impact extends beyond corporate boardrooms; he is an active angel investor and imparts knowledge as an Adjunct Professor of Marketing at prestigious universities worldwide. His TEDx talk, ‘How To Become a Marketing Superhero,’ garnered over 1 million views, solidifying his influence.
Booking Giuseppe Stigliano for your event promises unparalleled insights and actionable strategies to navigate the ever-evolving business landscape. His keynotes inspire innovation, drive organizational growth, and empower leaders to adapt to the challenges of the digital era. Harness Giuseppe’s expertise to propel your company towards success. Book Giuseppe Stigliano today and unlock the transformative power of his visionary guidance.
See keynotes with Giuseppe StiglianoIn an era of unprecedented technological innovation and shifting consumer behaviour, the world of commerce is undergoing rapid transformation. This talk delves deep into the evolving landscape of commerce, offering insights into emerging trends, the fusion of digital and physical retail, and the rise of experiential commerce. Drawing from cutting-edge research and real-world case studies, we will uncover the drivers behind the next wave of commerce evolution and what it means for businesses and consumers alike.
Audience Takeaways:
In today’s competitive landscape, talent is often heralded as the magic bullet for success. However, merely possessing talent isn’t enough; the true game-changer is the relentless pursuit of mastery through deliberate practice. This talk seeks to debunk the myths surrounding inherent talent and focuses instead on the transformative power of continuous, intentional practice.
Audience Takeaways:
Contrary to popular belief, industry giants like Blockbuster and Nokia didn’t fail due to a mere oversight of technological shifts. Their decline was rooted in operational rigidity and an entrenched resistance to change. Yet, companies like Lego and Microsoft managed to reinvent amidst evolving landscapes. The secret? A balance of humility and ambition, coined as ‘Humbition’, which propels leaders to challenge the status quo and adapt before it’s too late. This talk will explore ‘Humbition’ as the essential antidote to innovation’s self-fulfilling prophecy.
Audience Takeways:
While the old real estate adage, “Location, location, location” has long governed the world of retail, its dominance is waning in light of rapid market transformations. These upheavals stem from geopolitical shifts, disrupted market dynamics, intensified competition, channel fragmentation, and unpredictable consumer behaviors. Recent failures of major, established players have even led the business community to describe the situation as a ‘retail apocalypse’.
In the book Redefining Retail, Professor Philip Kotler and Dr. Giuseppe Stigliano provide a hands-on exploration of retail’s evolving landscape and consumer brand marketing.
During the talk, Giuseppe will delve into the mindset needed and actionable strategies essential for refining an organization’s operations, processes, and strategy. The focus will be on better aligning with the entire value chain while emphasizing sustainability, diversity, inclusion, and progressive employee work policies.
Giuseppe will highlight the ten core principles from their book, which remain relevant across startups, SMEs, and large, established organizations. The discussion will also encompass the primary challenges faced by retailers in a digitally transformed world and strategies for future-proofing marketing efforts centered on novel customer experiences. Attendees will gain insights into opportunities and challenges of crafting a seamless customer journey across physical, digital, and virtual realms.
In essence, this talk offers the definitive guide to retail and consumer brand marketing for professionals ranging from managers and entrepreneurs to investors and B2B/B2C consultants.
Audience Takeaways:
I learnt a great deal in working with Giuseppe Stigliano. He enjoys a strong academic background, deep knowledge gained as a top manager, and comes across as a creative and impressive person. I would not hesitate to recommend him to any company CEO looking for an insightful advisor on how to improve the company’s marketing strategies.
Send a simple request. You’ll get a quick reply with fees and availability