Prior to becoming a Futurist, Matt O’Neill spent over 15 years developing marketing and communications businesses. They include an innovative events company, cutting edge video marketing products and a marketing communications agency. He has worked at the cutting edge of media throughout.
Why you should book Matt O'Neill for your next event
- With more than 15 years of experience within the marketing and communications business, Matt tells about his journey – cooperating with technology to spot trends and find practical ways to apply them to his work and clients.
- Matt delivers keynotes on business growth and technology. He enlightens his audience with the tools and tips you need to be prepared for the future.
Matt has spent over 20 years developing marketing and communications businesses. They include an innovative events company, cutting edge video marketing products and a marketing communications agency.
Some of them worked, others didn’t! But those 15 years saw a relentless march of technology, and deep societal changes in its wake.
Matt has always spotted trends and found practical ways to apply them to client challenges. But today that is no longer enough. Companies can no longer rely just on technical innovation. They must work harder to reach customers, attract employees and place bets on future strategies. A futurist is no longer a soothsayer looking into the misty distance but an essential contributor to tomorrow’s business success.
THE CO-CREATED BUSINESS
His approach is in itself the result of a trend which may now be familiar. Businesses are increasingly a collaboration with customers and the supply chain. In Germany and Japan, the companies built on family dynasties are dissolving. In the UK and US, companies which were once monoliths with ten year product cycles are racing to meet the demands of a public with plenty of choice.
Ventures are crowdfunded (think Kickstarter, or the success of microloans in developing nations). Marketers seek advice from their customers, either overtly (design your own jeans, mobile phone package or holiday) or covertly (all that browsing data you give away every day…) We are constantly finding new ways to collaborate and organise society and business.
And he’s certain that discovering the future is also a collaborative process. That is even more valid if we want to apply the distilled and impassive thinking of most research to real businesses: to your business. Unlike so many consultancies, He won’t present you with a 1000-page strategy document which will be left on the shelf while your business is left behind. We will create a roadmap together, based on the knowledge of my team and your colleagues. All this is supported by rich media, live events (remember he did those?), external speakers and dynamic tools, in a generous spirit of curiosity. This approach is more useful, and much more fun.
He’s also authored two books; The Future is Now, with ‘Future Hackers’ due out in 2023.
See keynotes with Matt O’Neill