Keynote by Jill Hawkins Future trends: where are we now and where are we heading?
See the world, and your situation, from wholly new perspectives as Jill, shows you what the future is anticipated to look like by exploring the zeitgeist of now, and our evolving cultural mood and social attitudes. Discover the ways our lifestyles and mindsets are shifting and how they affect the future audience, client, and consumer needs, ultimately focusing on what you can do about it to ensure your relevance in our many possible futures.
Audience takeaway:
Firmly put your finger on the pulse of now, understand where we’ll be heading next and how that could mean you need to operate, design, and communicate differently.
Keynote by Jill Hawkins Generation Z’s DNA: who are they and how are they going to change things?
Panicking/confused about what/who is “Gen Z” (teens to early twenties!) and why they matter? In this keynote, Jill will ensure you fall in love with them, as she defines their quirky ‘DNA’, how they make choices, what’s important to them, and how you can cater to them. In a post-demographic world where identity is fragmented and putting audiences/consumers/people in target ‘boxes’ feels impossible, generational attitudes are a useful (but not foolproof) guideline for businesses. Jill has worked with youth audiences throughout her research career, and here shares some of her most valuable insights with you.
Audience takeaway:
Get the best insights from Jill’s experience working with youth audiences to understand what makes this group different and how to successfully work, engage and communicate with Gen Z.
Keynote by Jill Hawkins Disruptive mindset masterclass: How to think, work and live more creatively
In this interactive and unusual session, Jill will surprise you with what creativity is (and what it isn’t), guiding you through the physical and psychological environment needed for creativity to flourish and succeed. Combining her innate lateral thinking with her role as a foresight skills trainer, and years of creative practice and research, Jill will provoke you to disrupt your mindset, see from wholly new perspectives and think differently about challenges – to open your eyes to new and exciting opportunities.
Audience takeaway:
The future of every industry will rely on creative skills in every role within the next 20 years, and this session will help you prepare for it. You’ll leave with the essential toolkit to disrupt your mindset to maximize creativity, plus tips for creating the environment that is so crucial to an imaginative, thriving, and nurturing workplace. Don’t expect to sit still!
Keynote by Jill Hawkins The future of health, well-being & beauty
Unwrap the current and future mindset and trends in beauty, health, and well-being. Cosmetics, skincare, gut health, exercise, movement, therapy, sleep, stress, ingredients, medicine, gender, identity, psychology, self-expression, disability, and more! Adapted to suit your needs.
Keynote by Jill Hawkins The future of work and workforce
Hybrid, 3/2, or 4-day week? Or 9-5, in your cubicle? Or ditch it all and work freelance? What’s happening in this confusing, divisive world of work, and how is the workforce changing with incoming generation Z and an aging working population? And crucially, what can you do to feel prepared and ready for it?
Audience takeaway:
Jill will inspire you with ideas for making positive, inclusive change by equipping you with the insight to understand evolving workforce attitudes, and remain attractive as an employer whilst ensuring success as a business
Keynote by Jill Hawkins The future of retail
How are we shopping and to what extent is it about functionality vs. entertainment? Do we still need physical stores? What about e-commerce, omnichannel, and immersive experiences? Does it need to be sustainable, or second-hand? Slow and local or next-day only, please? And does all this differ by generation?
Audience takeaway:
We will unpick the mixed messages, so you leave with some clear-cut answers about where the world of retail is heading, and plenty of inspiration to apply to your business.
Keynote by Jill Hawkins Applying the mind-body connection at work
How can you use your body to power your mind – to make you more creative, efficient, and successful at work? The answer: by connecting body movement, mindset change, and creative skills. The power of the mind-body connection is a hugely significant tool that is now being leveraged in forward-thinking environments.
By applying her experiences as an exercise professional with a career in human behavior, Jill will show you how, and of course, you’ll not be sitting still. Prepare to get up and get moving!