The concept of disruptive innovation tends to be misunderstood. Many businesses claim to have reached upheaval stages, when in reality they are not a proper representation of genuine disruption.
The confusion arises when businesses choose to focus on making better products for existing clients instead of concentrating their attention on a more profitable customer segmentation. Our disruptive innovation speakers know how to differentiate truly innovative businesses and will encourage your audiences to seek expansion by focusing on their most profitable customers.
The term ‘disruptive innovation’ refers to innovations that create new markets by discovering new categories of customers. They do so by harnessing new technologies, developing new business models, and using old technologies in new ways.
The theory of disruptive innovation was invented in 1997 by Harvard Professor Clayton Christensen. He contrasted disruptive innovation with sustaining innovation, which simply improves existing products.
The key to achieve disruptive innovation lies in attracting a different segmentation of customers. In this case, whether the improvements are gradual advances or breakthroughs is not of importance.
Our disruptive innovation speakers may be experts on the disruptive innovation theory, or they may be business leaders and entrepreneurs who have great experience working with disruptive innovation in practice. They will provide your audience with practical tools and advice in inspirational keynotes based on expert knowledge and personal experience.
Contact A-Speakers today. Our professional consultants are ready to help you find the perfect disruptive innovation speaker for your next event.