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Barton Goldenberg

travels from USA

Digital transformer, social media strategist

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About Barton

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Speaker Barton Goldenberg is an author and keynote speaker bringing compelling thought-leadership keynote presentations to business audiences across the US and around the world. Barton implements ideas to audience members about digitalization and how we could better understand and focus on where and how to work for an enhanced future for all.

Why you should book speaker Barton Goldenberg

  • Speaker Barton Goldenberg is the founder and President of ISM Inc. since 1985 and has designed and implemented customer-centric strategies in the areas of sales, marketing, and customer service.
  • He is the author of three books addressing the impact and various aspects of social media today.
  • All his topics are customized to your audience/agenda and key messaging. Speaker Barton Goldenberg optimizes companies’ overall digital knowledge.

Speaker Barton Goldenberg is the author of three books. His latest is The Definitive Guide to Social CRM (Pearson, 2015), which deals with Social Media’s impact and its integration with CRM. This book provides powerful new tools that will leverage the interplay of Social Media with CRM.

Barton Goldenberg is both founder and president of ISM Inc. Since 1985; he has designed and implemented customer-focused strategies in sales, marketing, and customer service. He is also one of the first three inductees into the CRM Hall of Fame.

The world’s best private, public and non-profit organizations have engaged ISM to guide them in successfully implementing these strategies.

See keynotes with Barton Goldenberg
Keynote by speaker Barton Goldenberg

AI & Data Analytics: Adapting to Your Customers’ Changing Behavior

Leverage AI & Data Analytics to develop deep learning to transform how you engage with your customers. Use AI algorithms to make decisions or to take actions based upon forward-looking insights. Leveraging AI tools to become more predictive and prescriptive. Put powerful data analytics to work to maximize your customer knowledge and improve your decision making.

Using ‘real-world’ case studies from his global customer base, futurist Barton Goldenberg examines how organizations are successfully applying AI and analytics today to adapt to their customers’ changing behavior. Stay ahead of the AI & Data Analytics curve: invite Barton to keynote your next event.

Audience takeaways:

  • Learn how AI & Data Analytics is taking customer engagement to the next level
  • Discover how organizations are leveraging AI & Data Analytics to drive sales
  • Learn about emerging AI & Data Analytics tools that will change how you conduct business
Keynote by speaker Barton Goldenberg

Digital Transformation Post COVID-19: Raising the Bar on Customer Engagement

Increasingly organizations have turned to customer-centric thinking as their primary ‘go-to-market’ strategy. In the post COVID-19 period, the core of successful customer-centric thinking is Digital Transformation. 89% of executives say digitization will disrupt their business this year. Yet fewer than 1/3 believe that their digital strategy is correct, and only 21% believe the right people are setting their strategy.
Leading authority Barton Goldenberg describes the five components of a successful Digital Transformation – CRM, Data & Analytics, Social Media Communities, Customer Engagement and Emerging Technologies – and how to integrate these components into a powerful Digital Transformation framework. He lays out the steps in a Digital Transformation implementation roadmap. He provides ‘real-time’ case studies of clients that have successfully implemented Digital Transformation programs. If your organization wants to raise the bar on customer engagement, hesitate no further: invite Barton to be your next keynote speaker.

Audience takeaways:

  • Learn the five components of a successful Digital Transformation
  • Discover the steps in a Digital Transformation implementation roadmap
  • Hear how other organizations are successfully implementing Digital Transformation
Keynote by speaker Barton Goldenberg

Digital Hotels Are the Way of the Future; Have You Built Your Digital Hotel?

Are you leveraging private, Digital Communities to foster engagement with your customers? Think of these communities as a virtual gathering place for your customers, or a ‘Digital Hotel’. Building your Digital Hotel deepens customer engagement and drives Voice of Customer into every customer decision you make, increases customer satisfaction and loyalty, provides superior customer support, help nurture leads that shorten the sales cycle, and grows sales (40-70% of customers buy more product).

Audience insights about ” Digital Hotels”

  • A digital lounge located on the ground floor of your hotel where customers meet for a virtual drink, exchange peer-to-peer stories, resolve service or technical issues, ‘Ask the Expert’ questions, take surveys, complete polls, and participate in forums.
  • Digital conference rooms located on the second and third floors – e.g., your technical conference room, your customer service conference room, your employee-only conference room that customers and employees come in and out of to discuss matters, resolve issues, receive training, and more.
  • Private customer rooms—one digital room per customer—which are located on the floors above your conference rooms. In these rooms, you meet with your customers one-on-one to create your annual sales or technical plans, to review these plans on a quarterly basis, and to introduce them to subject matter experts and others to deepen the relationship.
Speaker Barton Goldenberg

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See keynotes with Barton Goldenberg
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Keynote topics with Barton Goldenberg