Alberto Mattiello
Business innovation expert helping companies ideate and use emerging technology.
Why book speaker Alberto Mattiello?
- He is a renowned innovation thought-leader. He has delivered keynotes on innovation at more than 150 tech events in over ten countries, in several languages.
- He is an experienced mentor. Alberto can help your team take their work beyond the traditional office space.
- He is focused on the future. He mentors corporations and universities on how to use emerging technology and future-oriented platforms to solve today's problems.
Non-binding request for Alberto Mattiello
Business technology innovation through future thinking
Speaker Alberto Mattiello is an international entrepreneur, thinker and technology futurist. He is the author of the digital marketing guides “
Mind The Change
” and “
Marketing Thinking
,” and he has more than 20 years of experience in fostering growth and innovation as a creative director. Speaker Alberto frequently speaks on Digital Innovation with many business groups, mentors at corporations, startups, and teaches digital marketing and innovation at Bocconi University and Imperial College of London.
Mind The Change
” and “
Marketing Thinking
,” and he has more than 20 years of experience in fostering growth and innovation as a creative director. Speaker Alberto frequently speaks on Digital Innovation with many business groups, mentors at corporations, startups, and teaches digital marketing and innovation at Bocconi University and Imperial College of London.
Alberto Mattiello is a business futurist, an award-winning entrepreneur, an author, and a keynote speaker. He is the author of ’
Customer Success’, ‘Mind The Change’ and ‘Marketing Thinking’ and curator of the Italian edition of the MIT Sloan books, he is a technology and business innovation expert.
For 10 years Alberto led the Future Thinking, an international, innovation-accelerator hub of Wunderman-Thompson. He is the Head Of Innovation of Retail Hub, where he focuses on helping companies to find a “
sweet spot
” between marketing, technological innovation and emerging business models.
Alberto is a former member of the Scientific Committee of Confindustria, the most prominent Italian business association with more than 160K companies. He is a speaker with many business groups, and mentors at corporations and universities like Imperial College Of London and the Bocconi University in Milan. Previously, he co-founded the creative, Italian agency LabNext, which Wired magazine dubbed, ”
The Italian Think Tank
”.
As a speaker, Alberto was invited to share his vision on the future of work during the TED X event in Verona, Italy. Previously, he was also asked to lead the creation of the Innovation chapter for the candidacy of the city of Milan at the 2015 Universal Expo. His work received excellent ratings by the Bie in Paris and helped the city of Milan win the competition. He has given over 300+ keynote speeches to over 90.000 people.
Customer Success’, ‘Mind The Change’ and ‘Marketing Thinking’ and curator of the Italian edition of the MIT Sloan books, he is a technology and business innovation expert.
For 10 years Alberto led the Future Thinking, an international, innovation-accelerator hub of Wunderman-Thompson. He is the Head Of Innovation of Retail Hub, where he focuses on helping companies to find a “
sweet spot
” between marketing, technological innovation and emerging business models.
Alberto is a former member of the Scientific Committee of Confindustria, the most prominent Italian business association with more than 160K companies. He is a speaker with many business groups, and mentors at corporations and universities like Imperial College Of London and the Bocconi University in Milan. Previously, he co-founded the creative, Italian agency LabNext, which Wired magazine dubbed, ”
The Italian Think Tank
”.
As a speaker, Alberto was invited to share his vision on the future of work during the TED X event in Verona, Italy. Previously, he was also asked to lead the creation of the Innovation chapter for the candidacy of the city of Milan at the 2015 Universal Expo. His work received excellent ratings by the Bie in Paris and helped the city of Milan win the competition. He has given over 300+ keynote speeches to over 90.000 people.
Keynotes
Keynote by speaker Alberto Mattiello:
FUTURE THINKING PRINCIPLES
Despite the increasingly accelerated pace of technological innovation, disruption doesn’t happen overnight. There are signs of disruption that can be seen if one knows where to look. The Future Thinking Principles, helps you recognize tech ripples and gives industry leaders practical tools to interpret change with remarkable certainty, redesign business models and choose the best course of action in the VUCA world.
In this session, you will learn:
The “Emerging Expectations Inbound” method helps to understand shifts in customer expectations across different industries will “expand” and “overflow” to seemingly unrelated markets and then leverage this knowledge to design innovative products and services.
The “Reverse Engineering of Innovation” method, which focuses on analyzing innovative solutions across different industries in order to grasp the main psychological insight behind their creation.
The “Lead by the Future” method, which helps you to choose the best course of action, by evaluating “Possible Futures” and extreme consequences that certain technologies will trigger within the particular market.
In this session, you will learn:
The “Emerging Expectations Inbound” method helps to understand shifts in customer expectations across different industries will “expand” and “overflow” to seemingly unrelated markets and then leverage this knowledge to design innovative products and services.
The “Reverse Engineering of Innovation” method, which focuses on analyzing innovative solutions across different industries in order to grasp the main psychological insight behind their creation.
The “Lead by the Future” method, which helps you to choose the best course of action, by evaluating “Possible Futures” and extreme consequences that certain technologies will trigger within the particular market.
Keynote by speaker Alberto Mattiello:
FUTURE OF BUSINESS: From Digital to Cognitive Transformation
Although a lot has been said about AI, the Fourth Industrial Revolution and 5G, one of the most powerful changes in the business world is being overlooked and dismissed as being too distant. That change is cognitive or robotic transformation and the impact it will have on the creation of the new services, new business models and, essentially, a new human experience. Digital Revolution has led to “digitalization” of processes and the creation of service-based platforms. As AI will enter everyday objects, not just devices, cognitive transformation will allow us to manipulate the real world and the impact will be nothing short of revolutionary.
In this session, you will learn:
The biggest misconceptions about robotic transformation and why robots need to be seen more as “cell phones with hands” vs. enemies that take over the world
The disruptive role automatization will have in seemingly unrelated industries and how these innovations will be used to boost profits and anticipate customer needs within your market
Why intelligent automation will either exponentially boost the efficiency of every organizational function or blow out inefficiency and how to tell the difference between the two
In this session, you will learn:
The biggest misconceptions about robotic transformation and why robots need to be seen more as “cell phones with hands” vs. enemies that take over the world
The disruptive role automatization will have in seemingly unrelated industries and how these innovations will be used to boost profits and anticipate customer needs within your market
Why intelligent automation will either exponentially boost the efficiency of every organizational function or blow out inefficiency and how to tell the difference between the two
Keynote by speaker Alberto Mattiello:
THE FUTURE OF MANAGEMENT: Innovation Chromosome
Within the next few years, all technology, including AI, bots, 5G, and digital twins, will turn into a mainstream reality. This technology will become the new “chromosome” that rewrites business rules and reconfigures the “genetic code” of organizations. The Future of Management is based on the latest MIT research, with its technological impact “decoded” for management leaders in a practical and industry-specific way.
In this session, you will learn:
Why digital twins will become strategic for managing companies, boost decision-making and fail-proof innovation initiatives
With the lowered cost of predictions, how will the companies change and what’s the practical value behind the Forecast-as-a-Service?
How will the role of the manager change and when will there be a need to “orchestrate” the bots that will manage business?
In this session, you will learn:
Why digital twins will become strategic for managing companies, boost decision-making and fail-proof innovation initiatives
With the lowered cost of predictions, how will the companies change and what’s the practical value behind the Forecast-as-a-Service?
How will the role of the manager change and when will there be a need to “orchestrate” the bots that will manage business?
Keynote by speaker Alberto Mattiello:
MARKETING: Psychology Behind Profit
Whether the company is selling toothpaste or offering insurance, one thing is clear: Everyone is in the tech business today. Digital evolution and new technologies quickly make traditional marketing techniques obsolete. This session focuses on profit-driven strategies that are rooted in psychology and used by the leading startups to boost sales, communicate more authentically and turn skeptics into brand followers.
In this session, you will learn:
What authentic marketing “hacks” successful startups use that help new products and services quickly cross the threshold from “early adopters” to the “mainstream market”
What is the Customer Expectation Curve and how “wow” features in unrelated industries turn into “must-haves” within your market
How to leverage new technologies to turn customer pain points into fun experiences and why marketing innovation as “surprising” slows down its adoption and what to do instead
In this session, you will learn:
What authentic marketing “hacks” successful startups use that help new products and services quickly cross the threshold from “early adopters” to the “mainstream market”
What is the Customer Expectation Curve and how “wow” features in unrelated industries turn into “must-haves” within your market
How to leverage new technologies to turn customer pain points into fun experiences and why marketing innovation as “surprising” slows down its adoption and what to do instead
Keynote by speaker Alberto Mattiello:
FUTURE OF MARKETING: The Era of Ecosystems
McKinsey hypothesizes that by 2025 more than 30 percent of global economic activity could be mediated by digital platforms. These platform companies are widely instilling service-dominant logic, creating the true Platform Economy. In order to survive and thrive through this change, brands will have to evolve into ecosystems and marketing leaders play the central role in this transition.
In this session, you will learn:
Why established brands with the greatest market share are the ones most subject to risk and why they should be the ones redefining their perimeter of market influence.
How the “Primeness" subscription business model will facilitate companies transition to ecosystems and why the future of competition will be driven by data-share vs. market-share
Why within the platform economy being a big business and having a big impact on the market will become two distinct concepts
In this session, you will learn:
Why established brands with the greatest market share are the ones most subject to risk and why they should be the ones redefining their perimeter of market influence.
How the “Primeness" subscription business model will facilitate companies transition to ecosystems and why the future of competition will be driven by data-share vs. market-share
Why within the platform economy being a big business and having a big impact on the market will become two distinct concepts
Keynote by speaker Alberto Mattiello:
Bonus keynotes
Alberto is also able to speak on the following topics:
New Technological Landscape for Retailers
: Exploring emerging technologies to create innovative retail experiences and operational efficiencies.
Generative AI and Future of Customer Experience:
Utilizing generative AI for personalized and natural customer interactions, improving satisfaction and engagement.
Customer Experience Personalization:
Tailoring the retail experience to individual customer preferences through AI-driven recommendations and personalized promotions.
Digital Twins and Process Optimization:
Using digital twins to optimize Physical and Phygital retail spaces, simulating, analyzing, and enhancing processes for better customer experiences.
Startups and Emerging Innovations:
Collaborating with startups, research centers, and accelerators driving disruptive technologies and business models in the retail industry.
Sustainability and Social Responsibility:
Embracing sustainable practices and social responsibility initiatives to meet consumer demand for environmentally friendly and socially conscious retail options.
Immersive Shopping Experiences:
Creating engaging and immersive shopping experiences using AR and Mixed Reality technologies.
Seamless Omnichannel Integration:
Ensuring a consistent shopping experience across physical stores, e-commerce platforms, mobile apps, and social media.
Retail Automation and Robotics:
Streamlining operations through automation and robotics, optimizing inventory management, order fulfillment, and customer service.
Data-Driven Retail Insights:
Leveraging big data analytics and AI for valuable insights into customer behavior, market trends, and operational efficiencies.
New Technological Landscape for Retailers
: Exploring emerging technologies to create innovative retail experiences and operational efficiencies.
Generative AI and Future of Customer Experience:
Utilizing generative AI for personalized and natural customer interactions, improving satisfaction and engagement.
Customer Experience Personalization:
Tailoring the retail experience to individual customer preferences through AI-driven recommendations and personalized promotions.
Digital Twins and Process Optimization:
Using digital twins to optimize Physical and Phygital retail spaces, simulating, analyzing, and enhancing processes for better customer experiences.
Startups and Emerging Innovations:
Collaborating with startups, research centers, and accelerators driving disruptive technologies and business models in the retail industry.
Sustainability and Social Responsibility:
Embracing sustainable practices and social responsibility initiatives to meet consumer demand for environmentally friendly and socially conscious retail options.
Immersive Shopping Experiences:
Creating engaging and immersive shopping experiences using AR and Mixed Reality technologies.
Seamless Omnichannel Integration:
Ensuring a consistent shopping experience across physical stores, e-commerce platforms, mobile apps, and social media.
Retail Automation and Robotics:
Streamlining operations through automation and robotics, optimizing inventory management, order fulfillment, and customer service.
Data-Driven Retail Insights:
Leveraging big data analytics and AI for valuable insights into customer behavior, market trends, and operational efficiencies.
Future Thinking in the Retail Industry: The Business Collision
See speaker Alberto Mattiello in action
Speaker Alberto Mattiello speaking (in Italian) at Bricoday 2019 about the Future Thinking in the Retail Industry: The Business Collision.
