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Business technology innovation through future thinking

Alberto Mattiello

travels from USA

Business innovation expert helping companies ideate and use emerging technology

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5 out of 5 stars

"Highly stimulating workshop. Thanks to the laid-back atmosphere and the limitless creativity, I enjoyed spending this day with you."

Mazda See all references
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About Alberto

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Speaker Alberto Mattiello is an international entrepreneur, thinker and technology futurist. He is the author of the digital marketing guides "Mind The Change" and "Marketing Thinking," and he has more than 20 years of experience in fostering growth and innovation as a creative director. Speaker Alberto frequently speaks on Digital Innovation with many business groups, mentors at corporations, startups, and teaches digital marketing and innovation at Bocconi University and Imperial College of London.

Why book speaker Alberto Mattiello?

  • He is a renowned innovation thought-leader. Speaker Alberto Mattiello has delivered keynotes on innovation at more than 150 tech events in over ten countries, in several languages.
  • He is an experienced mentor. Speaker Alberto can help your team take their work beyond the traditional office space. He mentors corporations and universities on how to use emerging technology and future-oriented platforms to solve today’s problems.
  • He is focused on the future. As the leader of Future Thinking, an international, innovation-accelerator hub of Wunderman-Thompson, speaker Alberto Mattiello focuses on helping companies find a “sweet spot” between marketing, technological innovation, and emerging business models.

Speaker Alberto Mattiello is a member of the Scientific Committee of Confindustria, the most prominent Italian business association, featuring more than 160,000 companies. He is the curator of ‘The Future Of Management’ an MIT Sloan Management Review series on how technology affects the way we will run the businesses of the future, and he is author of the books, “Mind The Change,” “Marketing Thinking” and “Marketing Psychology Behind Growth.”

Alberto serves as a board advisor for several companies and startups, including The Placemakers, the world’s largest street furniture manufacturer group that is exclusively committed to anticipating future trends and designing urban spaces, and Leap Factory, which strives to create a cultural, economic and technological shift in the way homes are built.

Speaker Alberto Mattiello is the co-founder of Eitherland, a company that manufactures future-focused, meaningful outdoor workplaces that are designed to promote creativity, focus, increase well-being, and collaboration. He is also the co-founder of the creative Italian agency LabNext, which Wired magazine called “The Italian Think Tank” for its pioneering work in e-learning and telematic education, video strategies, and brand entertainment.

As a speaker, Alberto was invited to share his vision on the future of work during the TED X event in Verona, Italy. Previously, he was also asked to lead the creation of the Innovation chapter for the candidacy of the city of Milan at the 2015 Universal Expo. His work received excellent ratings by the Bie in Paris and helped the city of Milan win the competition.

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Keynote by speaker Alberto Mattiello

FUTURE THINKING PRINCIPLES

Despite the increasingly accelerated pace of technological innovation, disruption doesn’t happen overnight. There are signs of disruption that can be seen if one knows where to look. The Future Thinking Principles, helps you recognize tech ripples and gives industry leaders practical tools to interpret change with remarkable certainty, redesign business models and choose the best course of action in the VUCA world.

In this session, you will learn:

  • The “Emerging Expectations Inbound” method helps to understand shifts in customer expectations across different industries will “expand” and “overflow” to seemingly unrelated markets and then leverage this knowledge to design innovative products and services.
  • The “Reverse Engineering of Innovation” method, which focuses on analyzing innovative solutions across different industries in order to grasp the main psychological insight behind their creation.
  • The “Lead by the Future” method, which helps you to choose the best course of action, by evaluating “Possible Futures” and extreme consequences that certain technologies will trigger within the particular market.
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Keynote by speaker Alberto Mattiello

FUTURE OF BUSINESS: From Digital to Cognitive Transformation

Although a lot has been said about AI, the Fourth Industrial Revolution and 5G, one of the most powerful changes in the business world is being overlooked and dismissed as being too distant. That change is cognitive or robotic transformation and the impact it will have on the creation of the new services, new business models and, essentially, a new human experience. Digital Revolution has led to “digitalization” of processes and the creation of service-based platforms. As AI will enter everyday objects, not just devices, cognitive transformation will allow us to manipulate the real world and the impact will be nothing short of revolutionary.

In this session, you will learn:

  • The biggest misconceptions about robotic transformation and why robots need to be seen more as “cell phones with hands” vs. enemies that take over the world
  • The disruptive role automatization will have in seemingly unrelated industries and how these innovations will be used to boost profits and anticipate customer needs within your market
  • Why intelligent automation will either exponentially boost the efficiency of every organizational function or blow out inefficiency and how to tell the difference between the two
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Keynote by speaker Alberto Mattiello

THE FUTURE OF MANAGEMENT: Innovation Chromosome

Within the next few years, all technology, including AI, bots, 5G, and digital twins, will turn into a mainstream reality. This technology will become the new “chromosome” that rewrites business rules and reconfigures the “genetic code” of organizations. The Future of Management is based on the latest MIT research, with its technological impact “decoded” for management leaders in a practical and industry-specific way.

In this session, you will learn:

  • Why digital twins will become strategic for managing companies, boost decision-making and fail-proof innovation initiatives
  • With the lowered cost of predictions, how will the companies change and what’s the practical value behind the Forecast-as-a-Service?
  • How will the role of the manager change and when will there be a need to “orchestrate” the bots that will manage business?
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Keynote by speaker Alberto Mattiello

MARKETING: Psychology Behind Profit

Whether the company is selling toothpaste or offering insurance, one thing is clear: Everyone is in the tech business today. Digital evolution and new technologies quickly make traditional marketing techniques obsolete. This session focuses on profit-driven strategies that are rooted in psychology and used by the leading startups to boost sales, communicate more authentically and turn skeptics into brand followers.

In this session, you will learn:

  • What authentic marketing “hacks” successful startups use that help new products and services quickly cross the threshold from “early adopters” to the “mainstream market”
  • What is the Customer Expectation Curve and how “wow” features in unrelated industries turn into “must-haves” within your market
  • How to leverage new technologies to turn customer pain points into fun experiences and why marketing innovation as “surprising” slows down its adoption and what to do instead
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Keynote by speaker Alberto Mattiello

FUTURE OF MARKETING: The Era of Ecosystems

McKinsey hypothesizes that by 2025 more than 30 percent of global economic activity could be mediated by digital platforms. These platform companies are widely instilling service-dominant logic, creating the true Platform Economy. In order to survive and thrive through this change, brands will have to evolve into ecosystems and marketing leaders play the central role in this transition.

In this session, you will learn:

  • Why established brands with the greatest market share are the ones most subject to risk and why they should be the ones redefining their perimeter of market influence.
  • How the “Primeness” subscription business model will facilitate companies transition to ecosystems and why the future of competition will be driven by data-share vs. market-share
  • Why within the platform economy being a big business and having a big impact on the market will become two distinct concepts
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    See speaker Alberto Mattiello in action

    Future Thinking in the Retail Industry: The Business Collision

    Speaker Alberto Mattiello speaking (in Italian) at Bricoday 2019 about the Future Thinking in the Retail Industry: The Business Collision.

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    Alberto Mattiello

    5 out of 5 stars

    "Highly stimulating workshop. Thanks to the laid-back atmosphere and the limitless creativity, I enjoyed spending this day with you."

    Mazda See all references

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