It is important to establish a theoretical framework for talking about any generation. Society generally accepts the notion of a generation as a form of differentiation or comparison. The idea of a generation is not new and can be found in ancient literature. However, there are also psychological and sociological dimensions in the sense of belonging and identity that can define a generation.

Actionable and entertaining keynotes will help identify trends and apply solutions that will help solve generational frustrations. Generational Research speakers will help people and companies avoid communication clashes, recognize generational differences and understand the importance of building bridges between generations.