Ashley is an expert authority in generational change and social shifts. From topics including future trends, business insights, leadership and communication skills, Ashley delivers over 50 visually engaging, tailored, and research-based presentations annually for corporate, government and not-for-profit clients in Australia and overseas. She has co-authored two best-selling books: “Generation Alpha” and “Work Well Being”.
Reasons to book Ashley Fell
- Ashley advises teams on how to achieve cut-through in message-saturated times, helping clients say more with less.
- As a trends analyst and media commentator, she understands how to effectively communicate across diverse audiences.
- Ashley brings robust, research-based content to her presentations with splashes of humour that keeps audiences both engaged and informed.
Ashley’s expertise is in training and equipping leaders and teams on how to lead across generational divides; particularly Gen Y (popularly known as millennials), Gen Z and now the newest generation, Generation Alpha. As a generational expert, Ashley understands that leaders need to inspire and engage employees and consumers and connect them with the organisation’s purpose and vision.
Ashley is an expert communicator with a keen understanding of the emerging generations. She is passionate about helping organisations not only understand but engage with the first truly global generation. With years under her belt at McCrindle, Australia’s leading research-based advisory firm, Ashley is now the company’s Director of Advisory.
She is highly experienced in analysing trends, creating engaging research-based content, and devising communication strategies. Ashley’s extensive study on generational trends makes her well positioned to advise on how to achieve cut through in this rapidly changing, message-saturated era.
Ashley is the co-author of two books, Generation Alpha (Hachette Australia, 2023) and Work Well Being (Rockpool Publishing, 2020). In penning Generation Alpha, Ashley and her co-author Mark McCrindle, interviewed thousands of children, parents, teachers, business leaders, marketers and health professionals. The book is meticulously researched and contains invaluable insights on how to empower this new generation.
In addition to delivering powerful keynote presentations, Ashely conducts trainings for corporate and not-for-profit organisations, hosts boardroom briefings and facilitates panels. From generational change to the impact of technology, from key demographic transformations to social trends, Ashley delivers research-based content that analyses global and national megatrends.
For her insights on business and the future of work, Ashley is regularly featured on print media, TV programmes, radio, and podcasts.
See keynotes with Ashley Fell