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Social researcher & demographer

Ashley Fell

travels from Australia

Ashley brings robust, research-based content to her presentations, from her wealth of experience in managing media relations, social media platforms, and content creation.

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5 out of 5 stars

Ashley was informative, entertaining, and perfectly on topic.

Country Fire Authority See all references

Reasons to book Ashley Fell

  • As a trends analyst and media commentator, she understands how to effectively communicate across diverse audiences.
  • Ashley advises teams on how to achieve cut-through in message-saturated times, helping clients say more with less.
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About Ashley

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Ashley Fell is a Social Researcher, Author, TEDx Speaker and Director of Advisory at the internationally recognised McCrindle. From topics including future trends, business insights, leadership and communication skills, Ashley delivers over 50 visually engaging, tailored, and research-based presentations annually for corporate, government and not-for-profit clients in Australia and overseas.

Reasons to book Ashley Fell

  • As a trends analyst and media commentator, she understands how to effectively communicate across diverse audiences.
  • Ashley advises teams on how to achieve cut-through in message-saturated times, helping clients say more with less.

With academic qualifications in communications and as a generational expert, Ashley understands that leaders need to inspire and engage employees and consumers and connect them with the organisation’s purpose and vision.

Her expertise is in training and equipping leaders and teams on how to lead across generational divides; particularly Gen Y (popularly known as millennials), Gen Z and now the newest generation, Generation Alpha.

From Ashley’s experience in creating engaging research-based content, strategising public relations, managing social media platforms and coordinating industry events, she is well positioned to advise on how to achieve cut through in these message-saturated times.

In addition to delivering informative keynote presentations with splashes of humour at conferences, boardroom briefings, and PD Days; and MCing special events; Ashley is regularly interviewed for print media, TV programs, radio and podcasts.

See keynotes with Ashley Fell
Keynote topic about Leadership

Work Wellbeing: Leading thriving teams in rapidly changing times

Over the last few years wellbeing has risen to the top of the agenda. It is one of the key challenges and opportunities that our society faces. In any given week, we spend more than a third of our waking hours at work, so it is the place we most need to get wellbeing right. It is also a key priority for workers, with 83% saying it is up to the employer to facilitate.

Based on her book Work Wellbeing: Leading thriving teams in rapidly changing times, in this session Ashley will provide a practical, data-driven and engaging guide to work wellbeing; equipping leaders, managers and employees with a thorough understanding of what work wellbeing is, why it’s a non-negotiable for the future and how to achieve it.

Keynote topic about Leadership

Recruiting, retaining & training the new generations at work

The future is shaped not just by the technological changes but also the sociological changes. It is critical to understand the attitudes, values and expectations of the diverse generations comprising today’s workforce. This session will outline the new demographics and the social trends which have shaped Gen Y and Gen Z and will identify the HR implications of these new attitudes, values, and workplace priorities of today’s employees. Ashley will highlight the implications of this for effective employer branding, attraction and retention strategies, workplace communications and leadership styles.

Keynote topic about Generational change

Gen Z and Alpha defined: The 5 key factors of this global generation

There are 4.6 million reasons to engage Generation Z and Generation Alpha, the students of today and university graduates, employees and consumers of tomorrow. They are truly the 21st Century generation, with the whole of their formative years lived in this century. They are mobile, digital, global, visual and social.

Their lives are post-lifestage, their learning is post-linear and their careers post-structural. In this session Ashley will outline how to best engage with the most formally educated, technologically literate and materially endowed generation in history.

Keynote topic about Generational change

The millennial workforce; Creating culture, purpose and impact

Generations Y and Z will soon comprise more than half of the workforce and so understanding their preferred way of work is essential for effective engagement. In this session Ashley will give an overview of creating an engaging culture for a multigenerational workforce, ways to create a culture of wellbeing in the workplace and how to attract and retain top talent.

Keynote topic about Future trends

The new world of work: Understanding the emerging workforce, adapting to the new workplace

Over the last couple of years the world of work has undergone a massive transformation. From COVID-19 to remote working, portfolio careers and the growth of the start-up culture – how, where and when we work has significantly changed. This session looks at how to recruit, retain and lead top talent, how to create an engaging workplace culture and engage a diverse workforce to bring about greater productivity, engagement and wellbeing.

Keynote topic about Future trends

Future proofing careers; The skills needed to thrive in changing times

From an ageing population to changing household structures, from population growth to generational change, and from housing mobility to a global pandemic, our society continues to change rapidly, with big implications for careers and the workplace.  In this session Ashley will provide an overview of the key megatrends transforming the workplace and careers of the future. She will deliver a snapshot of Australia now and by 2030, giving a forecast of the transformative changes and insights into how to engage, develop and lead the new generations.

Keynote topic about Demographic insights

A demographic snapshot of Australia: Now and towards 2030

To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of Australia today and reveals clear trend lines. In this session, Ashley uses the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector.

Keynote topic about Demographic insights

Changing times, emerging trends

This session gives an analysis of our fast-moving times and a snapshot of the key trends redefining our society. It will deliver an overview of the changes and insights to help organisations not just respond to the trends but to shape them. From technological trends to demographic shifts, from social change to generational transitions and a defining global pandemic, in this session Ashley will define and strategically respond to each of these mega-trends.

Keynote topic about Marketing and communications

Engaging with consumers in an online world: Thriving in the screenage and engaging with digital and global communities

In an era of message-saturation, the challenge for organisations is to deliver quality content that will get cut-through. In this session, Ashley Fell, who leads the communications strategy at McCrindle, will share the latest research findings into media consumption, emerging technologies and the key influences on decision-making. She will define the elements of effective communication, means to maximise retention, and the trends in online communities.

Keynote topic about Marketing and communications

The power of storytelling in a digital era: How to connect and communicate in changing times

In an era of message saturation and digital disruption, it can be difficult to cut through the noise, capture attention, and make our voice heard. In this session, Ashley will highlight how to communicate important information in visual ways, and how to effectively transform your data into a story. She shows how, even in our world of screens, social media and ever-emerging technology, it is the timeless power of storytelling, harnessing the unmatched visual platform that is the human mind, that best informs, instructs, involves and inspires audiences.

Watch Ashley Fell in action!

Generation Z defined; The five characteristics of today's students | Ashley Fell

Watch Ashley Fell in action!

Why storytelling is so powerful in the digital era | Ashley Fell | TEDxUniMelb

See keynotes with Ashley Fell

References

Ashley is a rock star-which goes without being said. She was a hit with our audience and is an excellent presenter. She connected well with the participants of the conference and we are grateful for her major contribution to the success of the conference.

International Christian Educators Conference

Ashley’s presentation was extremely well received. A great balance of data and information with effective storytelling and an engaging presentation style. We have received nothing but positive feedback and many commented on how poised and effective Ashley’s communication style was.

Australian Association of Graduate Employers

Ashley is a fantastic presenter. She is warm and engaging, smart and brings humour to what could be dry content. You can always tell how good a presenter is come question time and this is where Ashley shines, no question is too curly for her! She is always very well received by our delegates.

Leading Aged Services Australia

Ashley was lively, informative and engaging. Her content was great and presentation slides captured the audience.

Momentum Media

Topic was engaging. Presentation was well received. Ashley was also engaging and really connected with the group.

Lion

I’m so glad we went with Ash. She enthused and inspired the group and her use of generationalrelated humour connected with the team. The data was up-to-date, perfectly relevant to our work and presented with great skill. Ash was very human in her approach, she engaged with individuals and was warm and affable.

St Ignatius College Riverview

Ashley’s presentation was outstanding, vibrant, engaging and fascinating. Presenting to a group of talented and curious educators is no small feat but Ashley captivated and held the audience beautifully

Loreto

The content aligned exactly to the brief and although we conducted two long sessions Ashley’s delivery and then interaction held the teams attention throughout.

Toshiba

Ashley was polished, succinct, poised and in every way, a truly professional speaker that engaged at a deep and personal level with my clients. Of the 20 speakers I engaged this year, Ashley ranks among the best, if not the best

Investors Edge Finance

Ashley’s presentation on leading teams in changing times was one of the most interesting of the forum. It was honour for Netball NSW to have her as one of our speakers.

Netball NSW
Non-binding request for Ashley Fell

Send a simple request. You’ll get a quick reply with fees and availability

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Ashley Fell
Ashley Fell

5 out of 5 stars

Ashley was informative, entertaining, and perfectly on topic.

Country Fire Authority See all references

Keynote topics with Ashley Fell