Non-binding request for Ashley Fell
Ashley Fell
Ashley Fell is a social researcher and TEDx speaker who helps organisations understand trends, generations and how to communicate with impact.
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Why book Ashley Fell for your next event
- Gain clear, research-based insights into generational differences and how to communicate effectively across age groups in modern organisations.
- Learn how to cut through in a crowded media landscape with practical strategies shaped by real-world communications experience.
- Understand global and national trends, from technology shifts to demographic change, and what they mean for your organisation.
Non-binding request for Ashley Fell
Social researcher and trends expert on generational communication
Ashley Fell is a social researcher, TEDx speaker and Head of Communications at McCrindle, where she works with data, trends and communication strategy. She helps organisations understand generational differences, social shifts and emerging trends, translating complex insights into clear, practical strategies. With a background in media, content and research, Ashley equips audiences to communicate with relevance and impact in a fast-changing world.
Who is Ashley Fell?
Ashley Fell is a social researcher, TEDx speaker and Head of Communications at McCrindle, an internationally recognised research and advisory firm. In her role, she leads communication strategies built on robust data and insights, helping organisations better understand the people they serve.
With academic qualifications in communications and hands-on experience in managing national research studies, Ashley brings both depth and clarity to her work. She is deeply involved in the deployment and visualisation of large-scale research, ensuring that complex findings are transformed into accessible, engaging narratives.
As a media commentator and trends analyst, Ashley regularly interprets social and generational shifts for broad audiences. Her ability to simplify complexity and deliver meaningful insights makes her a trusted voice in understanding modern society.
Book Ashley Fell for your event
Ashley Fell is a sought-after keynote speaker for conferences, corporate events and industry forums. Her presentations are grounded in data but delivered with energy and clarity, making them both insightful and engaging.
She speaks on topics including:
- Generational change and how it shapes workplaces and consumers
- Communication strategies in an age of information overload
- Technological disruption and its social impact
- Demographic transformations and future trends
- Social shifts influencing behaviour and decision-making
Her sessions are tailored to each audience, ensuring relevance whether she is speaking to corporate leaders, not-for-profit organisations or mixed industry groups.
Generational insights that matter
One of Ashley’s core strengths lies in her expertise in generational communication. She helps organisations understand the values, expectations and behaviours that define different age groups, from Baby Boomers to Gen Z and beyond.
Rather than relying on stereotypes, Ashley draws on current research to highlight real patterns and emerging shifts. She explores how generational dynamics influence workplace culture, leadership styles, marketing strategies and customer engagement.
Her insights help organisations:
- Build stronger multigenerational teams
- Communicate more effectively across age groups
- Adapt products, services and messaging to evolving expectations
This makes her sessions highly practical for organisations navigating diverse workforces and audiences.
Communication in a crowded world
With experience in media relations, social media platforms and content creation, Ashley understands what it takes to be heard in a saturated communication landscape. She provides clear frameworks for cutting through the noise and connecting with audiences in meaningful ways.
Her approach combines research with real-world application. She explores how messaging can be refined, how channels can be used more effectively and how storytelling can elevate communication strategies.
Audiences leave with a stronger understanding of:
- How to craft messages that resonate
- How to adapt communication across platforms
- How to maintain authenticity while scaling reach
From research to real-world impact
Ashley’s work is grounded in data, but her strength lies in making that data useful. Through her role at McCrindle, she is closely involved in national research projects, ensuring that insights are not only accurate but also actionable.
Her presentations bridge the gap between theory and practice. She doesn’t just present trends, she explains what they mean and how organisations can respond. This makes her an ideal speaker for those looking to stay ahead in a changing environment.
Workshops, panels and training
Beyond keynote presentations, Ashley is regularly booked to deliver workshops, facilitate panels and run training days. She works with both corporate and not-for-profit clients, adapting her approach to suit different goals and audiences.
Her sessions are interactive, practical and grounded in current realities. Whether guiding leadership teams, engaging cross-generational groups or moderating industry discussions, Ashley creates space for meaningful dialogue and learning.
Why Ashley Fell stands out
Ashley combines research expertise, communication strategy and engaging delivery in a way that resonates with modern audiences. Her ability to translate complex trends into clear, actionable insights makes her a valuable partner for organisations navigating change.
With a strong foundation in communications, hands-on experience in research and a dynamic speaking style, she delivers content that informs, challenges and equips audiences to think differently about the future.
Customer Reviews
5 of 5
We were incredibly impressed with Ashley and the presentation she did and believed there was real relevance to our operations.
TEC - NQ
5 of 5
Ashley's presentation was of an extremely high calibre. Ashley was able to convey information in an engaging manner that captured, and maintained the attention of the audience for the duration of the presentation. The presentation itself was very well aligned with the brief, covering all aspects of urbanisation and migration comprehensively.
Waverley College
5 of 5
A huge thank you to Ashley, it was a pleasure working with you and hope we get to work together again in the
Ernst & Young
5 of 5
Thanks for your help in facilitating the session Ashley, it was spot on for our audience and the tone that we wanted to set.
Green Cross Health
5 of 5
Incredibly well received, great content.
Millennials Marketing Conference
5 of 5
Pitched exactly at the right level and very engaging.
The Agency for Clinical Innovation
5 of 5
Brilliant! It was very well received, we have had a lot of positive feedback.
DAREBIN CITY COUNCIL
5 of 5
The presentation was very well presented with a clear and concise background knowledge. The audience were all impressed with Ashley and one comment received was "Thank you for organising this guest speaker, I have a much better understanding now".
GIRL GUIDES NSW/ACT
5 of 5
Ashley is an excellent, engaging presenter. Her presentation was very relevant and well presented. It had lots of information, was very well delivered and it all made sense.
CITY OF PORT PHILLIP
Rated 5.00/5 based on 9 customer reviews
Keynotes
Keynote topic about Generational change:
Gen Z defined: The 5 key factors of this global generation
There are 4.6 million reasons to engage Generation Z, the students of today and university graduates, employees and consumers of tomorrow. They are truly the 21st century generation, with the whole of their formative years lived in this century. They are mobile, digital, global, visual and social. Their lives are post-lifestage, their learning is postlinear and their careers post-structural. In this session Ashley will outline how to best engage with the most formally educated, technologically literate and materially endowed generation in history.
Keynote topic about Generational change:
The millennial workforce; Creating culture, purpose and impact
Generations Y and Z will soon comprise more than half of the workforce and so understanding their preferred way of work is essential for effective engagement. In this session Ashley will give an overview of creating an engaging culture for a multigenerational workforce, ways to create a culture of wellbeing in the workplace and how to attract and retain top talent.
Keynote by Ashley Fell:
The new world of work
Understanding the emerging workforce, adapting to the new workplace
Over the last couple of years the world of work has undergone a massive transformation. From COVID-19 to remote working, portfolio careers and the growth of the start-up culture - how, where and when we work has significantly changed. This session looks at how to recruit, retain and lead top talent, how to create an engaging workplace culture and engage a diverse workforce to bring about greater productivity, engagement and wellbeing.
Keynote by Ashley Fell:
Digital communications for changing times
Thriving in the screenage and engaging with online communities.
In an era of message-saturation, the challenge for organisations is to deliver quality content that will get cut-through. In this session, Ashley Fell, who leads the communications strategy at McCrindle, will share the latest research findings into media consumption, emerging technologies and the key influences on decision-making. She will define the elements of effective communication, means to maximise retention, and the trends in online communities.
Keynote by Ashley Fell:
Generation Z customers: Understanding these global consumers
Connecting, motivating and engaging the emerging generations.
In this session based on the latest McCrindle generational and consumer research, Ashley will share an overview of Generation Z, what defines them, why they are the key brand influencers, and how to best engage with them. This session will deliver a demographic, economic and social snapshot of the under 25’s and give insights into how to effectively connect with these ever-changing consumers.
Keynote by Ashley Fell:
Bringing research data to life
How to connect & communicate in changing times.
For the emerging generations who would rather watch a video explaining something than read an article, and for a busy, easily distracted business audience, you need your data to tell a story, to move, to engage. McCrindle are internationally regarded for their visual communications, from infographics to animated videos and web-based storytelling. As Team Leader of Communications, Ashley manages these strategies and in this session, will highlight how to communicate important information in visual ways, and how to effectively transform your data into a story.
Ashley Fell video
Generation Z defined; The five characteristics of today's students | Ashley Fell
Watch Ashley Fell in action!
Why storytelling is so powerful in the digital era | Ashley Fell | TEDxUniMelb
Watch Ashley Fell in action!
