Generational expert, social researcher & futurist
Australia
Mark McCrindle is a generational expert, demographer, futurist, social researcher, TEDX speaker, author, and Principal at internationally recognised insights advisory firm, McCrindle.
Request fees and availability5 out of 5 stars
Mark was absolutely wonderful – his topic was spot on... good, meaty, relevant content, engaging, direct and funny – everything you want in a speaker!
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About Mark
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As Founder and Principal of McCrindle, Mark has developed a reputation as one of Australia’s leading social researchers, demographers, and futurists over the last two decades. He speaks with expert authority on topics such as future trends, leadership, customer engagement, generational change, and business insights.
Mark’s expertise makes him a regular advisor on the boards and executive committees of some of Australia’s leading organisations. He always brings a fresh approach to his research-based boardroom briefings, executive workshops, strategy sessions and keynotes. Having worked with major industries from finance, technology, health, mining, energy to education, Mark understands the way different organisations operate. He has unique visibility on the sentiment and perceptions of a diverse workforce and is able to identify ways to future proof an organisation.
In 2008, Mark McCrindle coined the label “Generation Alpha” and is regarded as an international authority on this age group born between 2010 and 2024. According to McCrindle’s research findings, Generation Alpha will the largest generation in history by 2025. Mark’s latest book, aptly titled Generation Alpha (Hackett Australia, 2023) is an imperative guide on engaging, equipping, and setting up this generation for the years to come.
Mark is the author of four other books on emerging trends and social change, Work Wellbeing (Rockpool Publishing, 2020), Word Up (Halstead Press, 2011), The Power of Good (Hybrid Publishers, 2011) and The ABC of XYZ (UNSW Press, 2010). Armed with the latest research findings, Mark is highly skilled at presenting data in a customised and innovative way. His advisory, communications, and research company, McCrindle work with more than 100 of Australia’s largest companies and leading international brands.
Mark McCrindle sits on the boards of the Association of Independent Schools NSW, Compassion Australia, Pacific Group of Schools and the Sydney North Planning Panel. He is regularly featured on television networks, radio, and print media; and was invited twice to speak at TEDx events.
See keynotes with Mark McCrindleLeadership in anxious times: How to innovate and future proof your organisation
When times of crises are forced upon us, how do we respond, adapt and lead for the better? This session covers the research insights from McCrindle’s COVID-19 reports as well as the megatrends impacting the future and how to innovate, respond and maximise the opportunity rather than hunker down. In this session, Mark will outline what organisations can do to prepare for change and succeed long-term. He will address the importance of communication, building resilient organisations, responding to disruption and how to lead with clarity and resolve.
Work Wellbeing: Leading thriving teams in rapidly changing times
Over the last few years wellbeing has risen to the top of the agenda. It is one of the key challenges and opportunities that our society faces. In any given week, we spend more than a third of our waking hours at work, so it is the place we most need to get wellbeing right. It is also a key priority for workers, with 83% saying it is up to the employer to facilitate wellbeing in the workplace. Based on the book Work Wellbeing: Leading thriving teams in rapidly changing times, this session will help leaders and organisations understand and navigate the future of work, intergenerational teams and why prioritising employee wellbeing is a non-negotiable for the future. Mark will provide a practical, data-driven and engaging guide to workplace wellbeing; equipping leaders, managers and employees with a thorough understanding of what work wellbeing is, why it’s important and how to achieve it.
Changing times emerging trends: Innovating and thriving amidst transformative times
Only occasionally in history do massive demographic changes combine with huge social shifts, generational transitions and ongoing technological innovation, plus a global pandemic so that within the span of a few years society altogether alters. While such change impacts everyone and every organisation, those that will future proof their organisations understand the times, influence the trends and shape the future. In this session, Social Analyst Mark McCrindle will navigate the megatrends transforming Australia to deliver a snapshot of 2030. He will discuss the key implications of these changes on clients, employees and the broader community and how through collaboration, innovation and adaptation, we can thrive in these times of change.
The future of work: Understanding the trends to prepare for the future
COVID-19 ushered in the most transformative change to work that we have seen in a century. With the impacts extending deep into the workplace, this session will equip leaders and organisations with an understanding of what the future of work will look like. From remote working, changing travel arrangements, meetings and events, to training and motivating staff virtually, this session will help leaders and organisations understand and navigate the future of work to facilitate employee, organisational and societal wellbeing.
Understanding and engaging with the ever-changing customer:
Organisational leaders are increasingly seeing the importance of business intelligence and social analysis in driving growth. But to increase sales and develop product innovations to attract younger generations, a deeper understanding of these new customers and their changing expectation is imperative. In this session, Mark will give an overview of the emerging generations – Millennials, Gen Z and Gen Alpha – and how they differ from their older counterparts. He will examine who they are and what defines them; what drives and motivates them; and how best to communicate with them in these rapidly changing times.
The new world of work and the emerging workforce:
The future of industry is shaped not just by the technological changes but also the sociological changes. Indeed what defines our 21st Century is the massive technological change which combined with the huge demographic change is reshaping the business landscape. Our world is experiencing the biggest generational change since the birth of the Post-war Baby Boomers. Increasingly Baby Boomers are downshifting, Generation Xers and Ys are the emerging managers, and the Gen Zeds are today’s new employees. Therefore it is critical to understand the attitudes, values and expectations of the diverse generations comprising today’s workforce. In this session, Mark will identify the HR implications of these new attitudes, values, and workplace priorities of today’s employees. He will highlight applications of this to effective employer branding, attraction and retention strategies, workplace communications and effective management styles.
Now and towards 2030:
To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of Australia today and reveals clear trend lines. In this session, Mark uses the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector. He will look at the emerging trends redefining Australia, from population forecasts, the new baby boom which is breaking all previous records, unprecedented growth of our major cities, to the rise of the regions. This session will deliver an analysis of the changes and future forecasts on what the decade ahead will hold.
Bringing data to life:
The emerging generations of business leaders are digital, visual, and global in outlook, and expect information to be presented in compelling ways. While the last few years have introduced big data to business, the challenge is interpreting the data and communicating the trends and insights effectively so that leaders can make strategic decisions. Just as “a picture tells a thousand words”, an infographic presents a large number of data points in an easily accessible visual format. As pioneers in this emerging data visualisation area, and as Australia’s leading research visualisation experts, Mark will explain how your organisation can interpret the key data and present the summarised insights in innovative and visually accessible ways.
Our executive workshops and briefings are designed to create a clearer picture of the trends in the world of ‘big-data’ that inform strategic thinking to equip you to manage change In a complex, interconnected world where diversity, shaped by globalization and technological advancement forms the fabric of modern society, clarity is essential. We provide consulting advice to large and small companies by delivering a strategic analysis of the emerging issues that shape the future. By the end of the session you will understand how IT, digitalisation, big data and analytics can become a major part of your competitive strategy to help your company gain an advantage.
Option 1:
DESTEL strategy workshops
The DESTEL strategic workshop was developed in-house to provide an environmental scan across six categories – Demographic, Economic, Social, Technological, Environmental, Legislative, Futureproofing. It is designed to detect early signs of opportunities and threats that could most impact your organisation’s current and future strategic plans.
Option 2:
Strategic advisory
In an age of rapid demographic, social and technological upheaval, this workshop will help organisations develop strategies for an uncertain future. We help you understand the forces that are shaping your operating environment so you can future-proof your organisation. From this session you will discover strategic insights, identify new target markets, understand external trends, improve stakeholder engagement and be in a position to provide clear direction for your organisation.
It was excellent. It resonated really well with the attendees. Mark’s passion was clear in his delivery.
Loved every minute of this presentation. Could have listened to Mark for the whole two days.
Relevant, informative, energetic, engaging, useful and practical. Interesting and thought provoking. It was received very postively and the leaders learnt from it.
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