Book Dr. Wided Batat for your event
Dr. Wided Batat is one of the most influential voices in customer experience, experiential marketing and human-centric innovation. As the Founder of Phygital Sciences, bestselling author and internationally recognised scientist, she has helped reshape how organisations understand customer, employee and brand experiences in a world where physical and digital interactions increasingly merge.
Her work bridges scientific excellence with practical business transformation, enabling organisations to create experiences that strengthen engagement, loyalty and long-term growth. Whether speaking to executives, leadership teams or international conferences, Dr. Batat translates complex research into practical strategies that audiences can implement immediately.
Recognised globally as the "Michael Jordan of Human-Centric Phygital Experience Design," she has become a trusted advisor for organisations looking to stay ahead of changing customer expectations and the rapidly evolving experience economy.
One of the world's most highly cited scientists
Dr. Batat's scientific achievements have earned global recognition.
In 2025, ScholarGPS named her a Highly Ranked Scholar, placing her among the top 0.05% of scholars worldwide. She was also ranked among the Top 10 Highly Cited Scholars in Business & Management and included in the Stanford/Elsevier Top 2% Most Cited Scientists Worldwide.
She has published more than 100 academic and business articles together with over 30 books. Her bestselling publications have sold more than 785,000 copies worldwide and have been translated into multiple languages.
Her landmark book Experiential Marketing: Consumer Behavior, Customer Experience, and The 7Es has been recognised as essential reading by the Wall Street Journal, BBC Capital and the Chartered Institute of Marketing (CIM), making it a cornerstone for professionals working with customer experience and marketing.
Pioneer of Phygital Sciences
Dr. Batat is the creator of several influential scientific frameworks that continue to shape both academic research and business practice.
These include:
- The Modern Experiential Marketing Mix (7E)
- The Phygital Ecosystem
- Transformative Luxury Research (TLR)
- The scientific discipline of Phygital Sciences
Her work has attracted attention from leading researchers, scientific committees and educational institutions, particularly in the United States, where her frameworks are increasingly studied and applied.
Her research explores how organisations can successfully integrate physical and digital experiences to create meaningful interactions for customers, employees and brands.
Trusted advisor to global organisations
Beyond academia, Dr. Batat actively advises organisations on the future of customer experience and phygital transformation.
She serves as a Council Expert at the World Economic Forum in New York, where she contributes expertise on the experience economy and human-centric innovation.
She is also a member of the Presidential Board of the American Phygital Association, working alongside leading academics from institutions including Columbia University and Harvard University, as well as senior executives from finance, consulting, technology and real estate.
Her research has been adopted across industries ranging from luxury and retail to healthcare, pharmaceuticals, finance, technology and B2B.
Inspiring, practical & memorable keynotes
With a French-American background and professional experience across Paris and New York City, Dr. Batat delivers keynote presentations and executive education programmes in both English and French.
She has inspired audiences at organisations including Google, Microsoft, MasterCard, Accenture, UNESCO and the World Economic Forum.
Her keynote presentations combine scientific research with compelling storytelling, humour, empathy and practical business examples gathered through decades of ethnographic research in real-world environments. Rather than relying on theory alone, she demonstrates how organisations can uncover the "hidden obvious" behind human behaviour and translate those insights into exceptional customer and employee experiences.
Her philosophy, "When life gives you lemons, make a lemon meringue tart!", reflects her belief that creativity, resilience and human-centred leadership are the foundations of meaningful innovation.
Audiences leave with fresh perspectives, practical frameworks and actionable tools that help them design experiences people remember, trust and return to.
Book Dr. Wided Batat for your event if you want your audience to discover how science, innovation and human-centred design can transform customer experience, strengthen organisational performance and shape the future of business.
