Gustavo Grodnitzky

CULTURE TRUMPS EVERYTHING: CULTIVATE THE CULTURE YOU'VE ALWAYS DREAMED OF

Mediocre or poor-performing employees bog down even the best organizations, costing billions of dollars a year. Poor performance is usually attributed to an employee’s individual qualities or attributes,
such as personality, motivation, and/or skill set. However, within the field of psychology, we’ve learned that context is a better predictor and controller of behavior than individual attributes. Inside an
organization, this “context” is what we also refer to as “company culture.” Culture trumps everything.

Learning how to improve company culture is very much like cultivating a healthy garden. Left unattended, all kinds of weeds and pests will stifle the fruits, flowers, and vegetables you wanted. But, if you tend to a garden (or culture), nourish it, and pick out the pesky intruders (or specific behaviors), it flourishes. This is also the difference between working in a business and working on it. Working on a business means understanding how to change your company culture. It doesn’t matter if you’re a multi-billion dollar organization or a first generation family owned business, you must work on your culture if you intend to thrive.

Join Dr. Gustavo for this experiential presentation or workshop on how to improve your company culture. By the end of the session, your audience will walk out with the inspiration and actionable steps needed to develop a team of goal-oriented, performance-driven, collaborative employees.

GOALS & OBJECTIVES:

• Understand the profit paradox, classic capitalism vs. social capitalism and their implications.
• Gain clarity around organizational culture.
• Learn from the successes and failures of organizations like yours.
• Develop tangible steps for creating a culture shift within your organization today.

READY OR NOT, HERE THEY COME: MAXIMIZING PERFORMANCE IN A MULTIGENERATIONAL WORKFORCE

For the first time in history, there are five generations in the workplace: Traditionalists, Baby Boomers, Generation X, Generation Y (also called Millennials), and Generation Z. Baby Boomers are exiting the
workforce in droves, creating a vacuum in the workforce that Generations Y and Z will fill. This shift increases demand and competition for their talent while creating new challenges of working with a multigenerational team.

How can companies attract and keep Gen Zs and Millennials in the workplace, as well as ensure team members of all ages work well together? Dr. Gustavo helps audiences uncover their company’s
unique “magnet factors” (strengths that will be attractive to younger generations), navigate challenges they may face with recruiting and retention, and develop an action plan for success.

Given the reality of the demographics, every industry will be competing for the same people. Understanding and managing these factors will ensure success for the participants’ businesses.

GOALS & OBJECTIVES:

• Understand generational differences, not just in the office, but also at home.
• Gain clarity about Gen Y and Gen Z at work.
• Learn how to recruit and retain the best of Gen Y and Gen Z.
• Leave with a strategic and tactical plan for implementing “magnet factors”.

DECISIONS, DECISIONS: LEARN TO MAKE SMARTER DECISIONS THAT ENHANCE SUCCESS

What shirt should I wear today?
Which job candidate should we hire?
What can we cut from our budget?

The average person makes 35,000 decisions per day. Some are very simple while others are much more complex and have major consequences. Should you give an under-performing employee another chance or let them go? Even when you think you understand why you make certain decisions, there are hidden factors at play that influence your decision making process. To make better decisions, you first have to raise your awareness of those factors. Then, with that information in mind, approach your dilemma in a systematic way.

That’s exactly what we’ll cover in this thought-challenging, scientifically grounded, interactive workshop along with a step-by-step approach to improve decision making.

GOALS & OBJECTIVES:

• Understand your current decision-making style and.
• Identify the beliefs, habits and tendencies that will challenge your decisions making process.
• Learn a systematic, step-by-step, science based system to improve decision making.

CULTURE TRENDS: ADAPTING YOUR BUSINESS TO THE CURRENT BUSINESS CONTEXT

The post-pandemic era has accelerated the speed of change in the business environment from brisk to breakneck — and it’s only going to get faster. Companies are struggling to keep up, and many of us are
feeling the effects: stress, fear, fatigue, and more. How can we all evolve our business culture and overcome the crises surrounding us? Dr. Gustavo can help make a plan for progress.

In this science-based, frequently updated, interactive presentation, he shares recent business trends accelerated by the pandemic that will likely stay with us in the future, then helps audience members answer the questions, “What is company culture?” “What comes next?” and “How do we prepare, plan, and take action?” With Dr. Gustavo’s market insights and enlightening guidance, they will feel empowered to adapt their business culture to the current context so their companies can thrive for years to come.

By the end of this presentation, your audience will feel inspired and equipped with the tools
they need to evolve their business culture during and after the current crisis, engage employees, and earn their team’s commitment to the company’s future.

GOALS & OBJECTIVES:

• Understanding the fundamentals of how and why culture drives financial performance.
• Gain clarity around the elements of organizational culture.
• Learn concrete, tactical steps to identify and apply a critical culture component that helps ensure success during uncertain times.
• Identify the four elements of the current business environment that will influence culture for the foreseeable future.

TRUST: COIN OF THE REALM

At the crossroads of economics, technology, and human capital, business leaders find themselves in an ever-changing dynamic environment where they must make decisions, rely on others to execute, hold people accountable for performance, and keep their teams operating seamlessly as various challenges arise. It is in this environment where trust is the coin of the realm. Recent research has found that building a culture of trust leads to more engaged employees, higher productivity, improved quality, and increased profitability. When compared to low-trust companies, high-trust company employees are more productive, display greater energy, are more collaborative, and stay longer with their employers. They also experience fewer problems with chronic stress and report being happier with their lives. These are all factors which support stronger engagement and performance.

In a global CEO survey done by PwC published in 2016, 55% of CEOs stated that lack of trust in their organization is an existential threat. Clearly, a majority of CEOs globally recognize the problem, but they
don’t know what to do about it. This workshop offers a science-based place to start.

GOALS & OBJECTIVES:

• Understand a science-based formula for developing trust
• Application and direct experience of the Vulnerability paradox
• Examine the specific everyday behaviors required for trust development and their benefits
• Experience an exercise requiring vulnerability and receive immediate and direct peer feedback