David Stillman

Make Way Gen Z

Believe it or not…there’s life after the Millennial generation.  A new generation is impacting our workplace and not enough leaders are paying attention! Are you ready for Gen Z? The leading edge of Gen Z is well into their 20s with entirely new attitudes about the workplace, technology, career paths, and money.

Audience takeaways:

• What factors makes Generation Z unique.
• What influences have shaped this dynamic generation.
• What they expect from a career.
• How you recruit them.
• How you retain and manage Gen Z.

This dynamic keynote gives audiences fresh insights based on national studies of Gen Z’s workplace attitudes, interviews with hundreds of CEOs, cutting-edge case studies and insights from Gen Zers themselves.

Seven Key Traits of Generation Z

Based on three national studies and the first global study of Generation Z, you will learn the events and conditions that shaped Gen Z and the seven key traits that define this generation: Realistic, Phigital, Driven, FOMO, Hyper Custom, DIY, and Weconomists.

Afterwards, keep the generational dialogue going during a Q&A session, to ask burning questions on what YOU need to know about this new generation.

Audience takeaways:

• How does the phigital world impact Gen Z’s view of remote working?
• Is FOMO a good thing or bad thing on the job?
• How does hyper-customization impact sales and marketing?
• How do these weconomists define the shared economy?
• How does DIY impact training and development?

Millennials vs. Generation Z

If only we could group our younger workforce and marketplace into one generation – life would be easier. In many ways, leaders have been operating that way. Most are not paying enough attention to Generation Z and many are just assuming everyone under 30 is a Millennial. Gen Z is nothing like the Millennials.

Audience takeaways:

• Unpack the key differences between Millennials and Gen Z.
• Showcase how Boomers and Xers different parenting styles had radically different results.
• Explain how Millennials’ collaborative nature and Gen Z’ competitive drive plays out at work.
• Identify what leaders need to know to manage each unique generation.
• Highlight areas the generations will click and clash.

Z Ultimate Consumer: Who is the Gen Z Customer

Do they shop online? In-store? What does loyalty to a brand look like? These questions and more are addressed as the newest generation of customers pull out their wallets. Gen Z has disposable income to spend, but only if marketers can connect with them.

Based on national studies, insights from focus groups, and working with some of the world’s top brands, find out what it takes to connect with, sell to, and retain the Gen Z customer.

Audience takeaways:

• How the Gen Z consumer is different than the other generations.
• How different social media platforms connect with different Gen Z consumers.
• About the phigital landscape – where Gen Z sees no line between physical and digital.
• The difference between a digital pioneer and digital native.
• What brands are connecting best with the customer of the future.

What Happens When Generations Collide 2.0

You may think you know the generations,but the Baby Boomers, Generation Xers, and Millennials are carving out new territory as they evolve.  And here comes the latest twist—the arrival of Generation Z.  Just when you think you’ve bridged all the gaps, it’s time to learn what happens when the generations still continue to collide.

• Workplace: recruiting, retaining, communicating.
• Marketplace: customer service and sales.
• Giving: how to attract and retain donor and volunteers.

Audience takeaways:

• Where all the generations are in their careers today.
• What each generation needs to be successful.
• What it takes to connect with each generation of consumers.
• What are the big generations issues on the horizon for leaders, managers, individuals, and marketers.

This energizing, fresh, and funny update on Generations 2.0 will help you identify the gaps creating mayhem in your workplace and marketplace, apply smart solutions to help you navigate multi-generational minefields, and ultimately, look at the generations in a whole new way.