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Dr. Jackie Freiberg

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Jackie is recognized as one of the “Top 30 Best Minds on Leadership” and is one of the most sought-after female business speakers in the nation

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Jackie is a Certified Dare to Lead™ Facilitator who helps people become more courageous leaders. Courage and curiosity are super powers for advancing in business and in life, they are the skills that allow for all others. Jackie has been equipping people with courage skills for over 30 years, although recently courage and daring leadership have become the craze, they are both timely and timeless skills.  

Why you should book Dr. Jackie Freiberg

  • Jackie will design a highly customized message with and for you, using your key themes and language.
  • Jackie always requests a series of pre-event calls to discover and discuss your desired outcomes.
  • Jackie will dig deep, do her homework and tailor a message to create a seamless connection to other speakers on your event agenda.
  • Your audience will gain leadership… courage and curiosity skills and leave with take aways and actionable ideas to implement immediately.

The Challenge: The world has changed! Work and Life are blurred and blended, virtual, on site and hybrid. We’re all in search of new ways to stay courageous, engaged, connected and productive in a changed world. Learning how to lead and navigate in the midst of ongoing uncertainty is critical to the survival and success of your businesses.

Solution: Now is the time to double down on up-skilling, growing leadership and driving high performance, whether you do it virtually or in person. For over 30 years, Jackie has been helping people become more courageous leaders who accelerate performance & advance innovation, embrace uncertainty and drive change. When you book Jackie, your speech will be tailor-made. She will work closely with you to thread your objectives into her message and co-create a keynote that has ROI and lasting impact.

Takeaways: In-person and virtual seminars and workshops give people the courage, reassurance and skills they need to nimbly adapt to changing conditions, to model and build resilience and to rise strong together. In addition to speaking, Jackie is an international bestselling author, business owner, entrepreneur, and a leadership and culture consultant to various executive teams nationwide. She teaches graduate classes part-time at the University of San Diego, School of Leadership & Education Sciences and she also writes and speaks on the SheEconomy, a $20 Trillion female strength to know. Jackie is a Certified Dare To Lead™ Facilitator, trained directly under Brené Brown.

Her books include the international bestseller, NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success, its sequel GUTS!, BOOM! (7-timeless choices for inspiring leadership and accountability), NANOVATION (a how-to on innovation), DO SOMETHING NOW and Be a PERSON OF IMPACT, (two quick reads that will change your organization and your life), CAUSE! A Business Strategy for Standing Out In A Sea of Sameness, and most recently, BOCHY BALL!, an account of 3-time World Series Champion Bruce Bochy’s wins and losses in baseball, business, and life.

Jackie‘s clients span a wide range of industries and include: Genentech • National Fire Sprinkler Association • AAA • Prudential • Noblis • American Academy of Ophthalmology • GNReSound • Activision • Ocean Spray • Arkema • IDEXX • Great Game of Business • Smurfit Kappa • PULSE Network • TEDx • Navy Federal Credit Union • NAVWAR • National Restaurant Assoc • Medtronic • Johnson & Johnson • Charles Schwab • Eli Lilly • Tampa General Hospital • Christus Health • Stanford Children’s Hospital •FirstHealth of the Carolinas • Kohl’s • CUNA • USAA • PNC Financial • Vail Resorts • Sony • Ken Blanchard Companies • McDonalds • McDonald’s Women Owners • National Life Group • Sundance Resorts • Kiewitt • KENCO • Associated Builders & Contractors • Morpho Trust • Cisco • CVS • BERGAN KD • LMBC • CDM Smith • Sanofi Pasteur • Hanken SSE • Rio Tinto • Women of the Year • NAPA Women’s Summit • Women Insurance & Financial Services • National Business Aviation Assoc • University of Colorado • University of Utah • Pepperdine University • YPO

Other Credentials:

  • Certified Dare to Lead™ Facilitator trained directly under the guidance of Brené Brown. Certified in 2019 to use the Dare to Lead™ empirically-based courage-building curriculum to create transformation and experiences that have ROI and lasting impact for each organization.
  • Corporate Consultant, National Life Group, Corelation, Inc. and National Restaurant Association: Provides keynotes, workshops, consulting, and coaching on Engagement, Leadership and Culture
  • Public Speaking Coach to the United States Marine Corps Recruiting Office. Trained more than 1,500 Marine Recruiters a year on the Fundamentals of Delivering a Winning Presentation. Semper Fi!
  • Member of the Southwest Airlines’ Culture Committee. One of only two non-employee members invited to serve on the highly influential leadership committee
  • Executive Consultant, Center for Creative Leadership: Provided feedback to executives participating in a five-day Leadership Development Program
  • Manager of Corporate and Professional Programs, University of San Diego’s Executive Conference Center • Co-Founder University of San Diego’s Family Business Institute
  • Founded University of San Diego’s Certificate in International Business Program
  • Director University of San Diego’s Institute for Quality & Productivity
  • Professor: Teaches leadership, public speaking, and communications courses as an adjunct professor
  • HR Specialist, College Recruiter and Employee Communications Manager, NCR Corporation
  • Doctorate degree, Leadership, University of San Diego
  • Master’s degree, Communication, San Diego State University
  • Bachelor’s degree, Communication, University of New Hampshire
See keynotes with Dr. Jackie Freiberg
Keynote by Jackie Freiberg

Dare to Lead™: Courageous Leadership

Courage is a superpower. Winston Churchill said it best, “We are judged in the testing moments of life. In those moments, we are called to have courage. Courage is rightly esteemed the first of human qualities because it guarantees all others.”

Success belongs to daring leaders who build courageous cultures. Teams will learn and take away the 4 skillsets required for choosing Courage over Comfort and becoming a Daring Leader.

Audience Takeaways

  • Courageous Cultures… create a compelling place for teams to stay and strive.
  • Lead with Courage… dare to own the tough stuff, be tough on standards & tender with people.
  • Rumble w/uncertainty and risk… courage is the birthplace of innovation, change and resilience, with it all things are possible!
  • Live your Values… learn how to operationalize and measure what matters.
  • Grow Trust… incrementally, discover the big and little “things” that impact everything.
Keynote by speaker Jackie Freiberg

Change: Do Something Now

Change is a constant so leading and owning change is a requirement for ongoing success. This presentation offers strategies for driving, owning, and being the change you want to see in your organization or industry. Jackie challenges everyone to stop moaning and start doing.

Audience Takeaways:

  • See it…Notice what is holding you back–routine, white noise, frivolous distractions?
  • Enable it… Ideate solutions and “what if” ideas to life.
  • Do it…Be the change, reach across functional boundaries, collaborate and engage others.
Keynote by Jackie Freiberg

Innovation: It's Everyone's Job

What if everyone in your organization had the courage to bring ideas to life? This presentation offers strategies for noticing, leading and disrupting what has become status quo, white noise and normalized. It’s about moving the organization in bold new directions by enabling all people to learn, ideate and innovate.

Audience Takeaways:

  • Notice how to see beyond the blur of work-as-usual to discover the opportunities to innovate within your sphere of influence.
  • Lead others to question the unquestionable, get comfortable being uncomfortable, and challenge limitations and assumptions.
  • Disrupt the status quo, collaborate to find new and innovative solutions, change the things that don’t seem right.
Keynote by speaker Jackie Freiberg

Leadership Drives Engagement & Culture

Timeless leadership strategies for creating a best place where the best people can do their best work to make your business better. Jackie will show leaders how to model, serve and engage.

  • Model – Improve the organization by improving yourself, then by your example, draw others up.
  • Serve – Show up to who and what matters
  • Engage – Asking, listening, mentoring and redirecting paves the way for ownership.
Keynote by speaker Jackier Freiberg

Grow ROI: Through People, Performance, Profit & Purpose

Forward thinking insights and strategies for what it takes to attract and keep great talent and earn loyal customers.

In this keynote Jackie shares trends and data that prove the future belongs to businesses that are profitable AND improving society (businesses that are mission/cause/purpose driven).

  • Don’t Pitch, Enrich… a formula for attracting and gaining loyal
    employees and customer advocates for life.
  •  People will work for a CAUSE… A corporate WHY/Purpose might be your silver bullet.
  •  Customers will buy for a CAUSE… Social impact and giving back are priceless—it drives loyalty!
Keynote by speaker Jackie Freiberg

Lead Together…ToGetHer: Collaborate and Strengthen!

Takeaways: Every business hires, sells and markets to women, how well do you know her? SHE is a $20 trillion economy, and SHE is multicultural, multigenerational and multi-dimensional.

It’s time to stop competing and time to complement, strengthen and  complete…Together. This keynote offers surprising and insightful strategies on what it takes to earn her time, talent, attention, loyalty and wealth – Jackie will help you understand…

  • Who is SHE
  • Where SHE wants to work
  • Where SHE buys and…
  • Why SHE buys? Ignore her and your businesses are doomed.
Keynote by speaker Jackie Freiberg

Lead like a Hall of Fame Coach!

You’ll learn what great leadership and champion coaching look like in the best and worst of times.

  • Strategies for building team chemistry
  • How gutsy and gifted coaches build champion mindsets
  • The value of character and its impact on culture, performance and team spirit.

You do NOT have to be a sports fan to learn from world champion athletes, this keynote borrows from our newest book, Bochy Bal The Chemistry of Winning and Losing in Baseball, Business and Life.

TEDxtalk video by speaker Jackie Freiberg

Stand Out Leadership:

Watch speaker Dr. Jackie Freiberg in action!

Jackie Freiberg - Keynote Compilation

See keynotes with Dr. Jackie Freiberg


“For those looking for an association convention keynote speaker on leadership and innovation…Jackie Freiberg is a can’t miss! She reached out to several of our members in advance to get to know our industry’s culture and our priority needs. She then presented a very focused and inspirational keynote with resources for all of us to become better leaders, build better workplace cultures, and become more accountable! Fantastic energy. Great takeaways. Thank you Jackie!”

Brent McClendon,

President/CEO,| National Wooden Pallet & Container Association

“Jackie received a great deal of positive feedback following her presentation. What people liked most were her simplified structure and actionable ideas. I heard a few people say that they are going to seek out the three stupidest things they and their teams do. You made an impact.”

Tony Buzzelli

Board Member| AAA

“Thank you for an amazing keynote session at the Actuarial Day of Learning this week. I have been receiving great feedback on the whole day and all of the sessions, especially yours. I also want to thank you for being so accommodating and helpful as we planned how to align your message with ours. This work definitely paid off in the final results. Having great sessions like yours was a large part of such a successful event. THANKS!!”

Christopher Masiello

Senior Learning Specialist| Prudential

“Your session with the team at ALL Hands was a HUGE hit. We were inundated by people telling us how much they enjoyed your message and how it was delivered. It was a highlight in a very good two days for our team.”

Greg Grimm

Sr. Director, Supply Chain Operations| Cisco

Interview with Jackie Freiberg

What is the message you hope people take away from your presentations?
Leadership is a choice, it is not a title, not a position, not a chip you insert or the DNA your born with, it is CHOICE and we are all called upon countless times in a day to choose leadership. The takeaways are countless strategies for re-engineering and re-building your leadership brand

What is the feeling you would like people to take away?
We want people to FEEL motivated and inspired to actually change. Leadership brand building is a journey, its about making purposeful choices each day on how to focus your time and attention. The feeling we inspire is “I WANT to do this, I can choose to become a gifted, gutsy leader.” We want the feeling to transition into movement, behavior change.

How do you prepare for speaking engagements?
Time on the phone with the client, pouring over everything they share and we find online. Our end goal is to use the clients language and fuel their ability achieve goals, objectives and business strategies through new learnings, best practices and stories we share.

What do you gain personally from being a public speaker?
Leaders and life long learners inspire us! Learning and leading is contagious… We are motivated by people who are willing to stretch, grow and develop! Our audiences draw us up.

How much does humor factor into your keynotes and other speaking engagements?
Humor is bonding, humor is contagious, humor is leveling, humor is critical to creating chemistry with an audience. We use “appropriate” humor to accomplish all of the above.

What factor does culture play in the workplace?
Culture determines everything! All of our books speak to the POWER of workplace culture. Culture is the spirit, the heart, the minds, and the motives of people played out in 1000’s of interactions each and everyday. Culture will attract or distract. Culture must be purposeful, yet so many workplaces cultures are accidental. Culture should be the mission, vision and VALUES lived out loud by people in all places at ALL levels.

How are your keynote presentations unique?
We are bestselling authors who spend time in the companies and with the leaders we write and speak about. Our stories and strategies are so deeply rooted in us that they leak out. Our keynotes are loaded with stories, b/c recall on stories is over 300%, we want people to go away and share what they’ve heard, that is when change happens.

Do you have any unique memorable moments in your speaking career?
Yes, flight was delayed, helicopter picked me up and flew me from the airport across town to the event location I was mic’d in the parking lot, rushed on stage and my presentation was telecast to various remote locations around the world…..a ONCE in a life time experience to share with the world!

What are your top 3 tips for leadership success?
Leadership is a life long journey, it involves 1. knowing, 2. growing and 3. drawing…1. know yourself (lift off the blinders). 2. grow yourself (constantly stretch, grow and develop) and then and only then have you earned the credibility to truly lead which involves # 3. drawing other UP and making your corner of the world BETTER. Our world needs people who are willing to Notice… Lead… Disrupt and Innovate! Let’s inspire people to do it….

See keynotes with Dr. Jackie Freiberg
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Keynote topics with Dr. Jackie Freiberg