Jochen Wirtz
Global service marketing authority Jochen Wirtz empowers businesses to innovate with AI, customer experience, and strategic transformation.
Why book Jochen Wirtz for your next event
- Jochen Wirtz co-authored Services Marketing: People, Technology, Strategy, the world’s leading textbook on the subject, used at over 700 institutions and translated into multiple languages. Booking his keynote gives your organization access to the same strategic frameworks that have shaped service leaders around the globe.
- With over one million copies of his books sold worldwide, Jochen Wirtz is a trusted authority whose service strategies have influenced academic institutions, multinational corporations, and governments. His keynote distills this wealth of knowledge into actionable tools for your organization’s transformation.
- Recognized as one of the top 1% most-cited scholars in the marketing field, Wirtz brings academically rigorous, data-backed insights that are also highly practical. His keynote delivers the credibility and cutting-edge thinking needed to gain executive buy-in and implement meaningful change.
Non-binding request for Jochen Wirtz
Transforming Services Through AI and Innovation
Book one of the world’s top service strategy experts, over 1M books sold, 60+ awards, and insights trusted by Fortune 500 leaders. Jochen Wirtz delivers actionable keynotes that transform AI, innovation, and customer experience into measurable business growth.
Keynote Speaker Jochen Wirtz is a world-renowned authority on service strategy, customer experience, and digital transformation. With over 25 years of research, teaching, and advisory experience, he is best known for helping organizations unlock growth through cutting-edge service innovation and AI-driven business models. His global influence spans across academia and industry, with over 1 million books sold and consulting work with leading firms such as Accenture, KPMG, and Arthur D. Little.
As Vice Dean of MBA Programs and Professor of Marketing at the National University of Singapore, Wirtz has shaped the thinking of executives worldwide. He has authored 20+ influential books, including the global bestseller Services Marketing: People, Technology, Strategy, widely used in over 700 institutions. Recognized among the top 1% of marketing scholars and recipient of 60+ international awards, he brings credibility, depth, and transformative insight to the stage.
Booking Jochen Wirtz means equipping your team or audience with strategic tools to reimagine service delivery, enhance customer-centricity, and drive innovation through AI and automation. His keynotes are high-impact, research-based, and tailored to real-world business challenges, making them ideal for corporate events, leadership summits, or customer experience conferences.
Book Jochen Wirtz for your event to inspire bold thinking and equip your organization with actionable frameworks for future-ready service success. His powerful keynotes blend thought leadership with practical solutions, ensuring lasting value for any B2B audience.
Keynotes
Keynote by Jochen Wirtz:
Capturing Value in Advanced Service Economies
Are you struggling to stand out in a commoditized market?
In today’s advanced service economies, differentiation is no longer driven by product features, but by the value you create for your customers. Keynote Speaker Jochen Wirtz delivers transformative insights on how organizations can capture value through service excellence, customer ownership, and brand leadership.
His keynote reveals how to escape the price wars by leveraging one-stop solutions, strategic outsourcing, and customer-centric positioning. Learn why owning the customer relationship is your most valuable asset and how agility is key to thriving in an increasingly competitive landscape.
Book Jochen Wirtz for your event to equip your team with real-world frameworks that turn service into a sustainable competitive advantage. Walk away with actionable strategies to differentiate, grow, and lead in the value-driven service economy.
Keynote by Jochen Wirtz:
Intelligent Automation, AI & Service Robots
Unsure how AI and automation will disrupt your service business?
In an era where intelligent automation and service robots are redefining industries, many organizations are left behind, uncertain how to adapt, compete, or capitalize on these fast-moving technologies.
Keynote Speaker Jochen Wirtz brings clarity and strategy to this complex space. His keynote explores the real-world impact of AI, robotics, and automation on service markets, revealing both the risks and the opportunities. You’ll gain insight into how these technologies reshape customer solutions, redefine service roles, and demand new thinking in organizational strategy.
Book Jochen Wirtz for your event to equip leaders with a forward-looking blueprint for transformation. His presentation provides practical frameworks to embrace innovation, enhance customer experience, and stay competitive in a tech-driven service economy.
Let your audience discover how intelligent automation can become a growth engine, not a threat.
Keynote by Jochen Wirtz:
Cost-Effective Service Excellence
Is your organization under pressure to deliver better service, with fewer resources?
In today’s competitive environment, achieving service excellence without inflating costs is a major challenge for many companies. Too often, businesses believe that outstanding service requires high spending—but that’s a costly misconception.
Keynote Speaker Jochen Wirtz shows leaders how to deliver world-class service at a fraction of the cost by leveraging smart design, operational efficiency, and customer-focused strategies. His keynote empowers organizations to rethink how value is created and delivered, optimizing processes, reducing waste, and enhancing customer satisfaction simultaneously.
With deep expertise backed by over 200 publications and global consulting experience, Wirtz provides proven frameworks that drive measurable results.
Book Jochen Wirtz for your event to inspire your teams with actionable strategies for balancing excellence and efficiency, turning service into your most powerful, cost-effective advantage.
Keynote by Jochen Wirtz :
Service Revolution – Driving Service Innovation for Differentiation
Struggling to keep your service offering relevant in a rapidly changing market?
In today’s crowded and commoditized landscape, innovation is the only path to differentiation. Yet many organizations lack a clear roadmap to drive change and ignite innovation across the service value chain.
Keynote Speaker Jochen Wirtz delivers a high-impact keynote that shows how to lead a Service Revolution, equipping your organization to adapt fast, innovate boldly, and differentiate powerfully. Through proven frameworks and real-world examples like the LUX case study, he demonstrates how to develop, package, and brand service solutions that customers truly value.
Your audience will learn how to align teams, accelerate service innovation, and turn differentiation into a sustainable competitive advantage.
Book Jochen Wirtz for your event to inspire and empower your teams to break out of outdated models and lead with cutting-edge service strategies that drive real change.
NEW Online Course - Transforming Customer Experience: Strategies for Service Industry
Watch Jochen Wirtz in action!
