Max Lenderman delivers sharp, future-focused insights on marketing, purpose and emerging tech that drive real business growth.
5.00 of 5
Top rated!5 of 5
“Max showed our teams how to get to ideas fast. His lessons were immediately applicable and his examples were thought-provoking.”
Maria Ryan-Young Senior Manager, Content Strategy & Creative Services
Air New Zealand
Max Lenderman is one of the most prominent voices on the future of marketing, known for turning emerging trends into practical strategies that help businesses grow now. With leadership roles as CCO, CMO and CEO in global agencies and fast-scaling brands, he has spent his career at the center of marketing’s evolution. He brings a blend of creativity, clarity and sharp foresight that helps leaders understand what is coming next and how to use it to stay ahead.
Max Lenderman has built a career on sensing what is next in marketing long before it becomes mainstream. His perspective is rooted in deep global experience as CCO, CMO and CEO at major agencies and fast-growing brands, where he helped companies navigate shifting consumer expectations and rapid technological change. This hands-on experience means his insights are grounded, actionable and tuned to real business challenges. When Max speaks, audiences gain a clear view of the forces shaping marketing’s next chapter and what they can do today to get ahead.
More than 15 years ago, Max helped define a movement that reshaped brand building. His first book introduced “experiential marketing” into the global conversation and remains widely regarded as the best guide to the discipline. His second book showcased some of the boldest and most effective campaigns from around the world, highlighting how creativity, cultural understanding and smart execution can lift brands to new levels. These foundations make him a deeply trusted voice for organizations seeking innovative, insight-driven approaches.
For the past decade, Max has advised Fortune 100 companies on the role of purpose in marketing—a topic he championed long before it became a buzzword. He understands how authentic purpose strengthens customer loyalty, inspires internal culture and drives long-term value. His approach is practical and strategic: he shows brands how to align purpose with business goals, avoid empty messaging and design initiatives that lead to both commercial and social impact. Leaders turn to Max when they want clarity on how purpose can move from an idea to a powerful business asset.
Max is also a recognized voice in the web3 space. In early 2021, he launched one of the first dedicated web3 consulting agencies, helping brands understand how blockchain-enabled technologies influence loyalty, ownership, creativity and community. His expertise extends to what he calls the “phygital” frontier—where digital and physical experiences blend into next-generation brand interactions. He guides companies through this shift with a sharp understanding of consumer behavior and a realistic view of which technologies will matter most.
As a columnist for Adweek and Campaign, Max writes the popular “Into the Metaverse” column, offering clear explanations and fresh thinking around complex marketing topics. His ability to turn big, fast-moving trends into understandable and actionable insights has made him a go-to speaker for conferences such as SXSW, Consensus, Forbes CMO Summit, Advertising Week, The Art of Marketing and X-Prize, along with numerous company off-sites. Audiences value his energy, honesty and ability to connect seemingly distant ideas into a coherent narrative with immediate relevance.
Max is a rare combination of futurist, practitioner and storyteller. He excels at helping leaders see around the corner while also grounding them in what truly matters. Whether your focus is innovation, creativity, digital transformation, brand purpose or the next wave of consumer expectations, Max equips your audience with the context and clarity needed to act. His talks spark new thinking, energize teams and leave organizations better prepared for what comes next.
If you want your event to inspire bold ideas, unlock smarter strategies and deliver a memorable learning experience, Max Lenderman brings the expertise and presence to make it happen.
5 of 5
“Max showed our teams how to get to ideas fast. His lessons were immediately applicable and his examples were thought-provoking.”
Maria Ryan-Young Senior Manager, Content Strategy & Creative Services Air New Zealand
5 of 5
“Max delivered an amazing presentation that had the hall entranced. There was a lot of head-nodding. My team came away both inspired and armed with practical information around brand purpose to drive our marketing, talent recruitment and CSR strategies.”
Adam Beavis, Commercial Director Amazon Web Services
5 of 5
“Max is a superstar - a strategically minded, creatively brilliant individual who pushes boundaries and reshapes marketplaces. I wouldn't hesitate to work with him on any project where you want to, as Steve Jobs once said, “put a dent in the universe.”
Tony Chapman, Host Chatter That Matters Radio Show and Podcast
5 of 5
“I had the pleasure of working with Max as one of our presenters at The Art of Marketing conference in Toronto, Vancouver & Calgary. Without a doubt, Max is a pioneer and leading visionary in experiential marketing. His presentations continue to engage our audiences, through his elaborate case studies and undying passion to interact customers with brands. He has continued to receive rave reviews amongst our attendees, so much so that we're hiring him again for Montreal!”
Christopher Novais, CEO The Art Of
5 of 5
“Max is simply amazing. He is always a ball of creativity and interest. His two books helped me redefine how I think about marketing, and he is one of the best presenters on the topic. Check out his stuff and hire him (he's that good).”
Mitch Joel, CEO Six Pixels Group
5 of 5
“Max Lenderman is the best “explainer” in the business. A strategist, visionary, creative, sure. But the guy just understands and explains the whole #metaversetwistyourbrainintoapretzel better than anyone IMO. When in doubt, I ask Max.”
Josh Lorhius, Founder & Head of Creative Honeymoon
Keynote by Max Lenderman:
You may be a believer in web3, are interested in it, or think it is a hyped-up fad – all three of these perspectives are all to be discussed – but you have to get a good understanding on why it may be a huge opportunity for your marketing and innovation.
The blending of digital and physical worlds – the “phygital” – will be instrumental in the marketing of the future. Learn how the creators, influencers and entrepreneurs are reshaping the marketing landscape, and what brands and companies can do right now to capitalize on the surge of physical and digital integration.
Max guides his audience on the philosophies that are driving the ever-increasing blending of URL and IRL creativity, innovation and brand-building. And he gives applicable examples of how brands and companies are using the latest technologies being appropriated in the metaverse to drive customer loyalty, earned media, product innovation and more.
Keynote by Max Lenderman:
People want brands and businesses to stand for something now more than ever. Brand purpose was a major conversation in marketing and advertising before than pandemic and truly flourished during it. But in a post-pandemic world, people are changing their views on what brands should be doing to be more purposeful. And brands are rethinking how to prove their purpose credentials.
After consulting with Gallup on revelatory research, Max introduces an “invertising” approach to brand purpose, showing how employee-level purpose and meaning in work is at the heart of the biggest competitive advantage for businesses and brands.
This isn’t just a speech or presentation. It’s an exploration of the greatest work in the world that has the potential to do the greatest good in the world. Let Max Lenderman show you why that matters today more than ever.
Keynote by Max Lenderman:
Brand experience and customer experience have fast become top priorities for businesses, replacing product and price as a priority. According to PWC, 86% of US buyers will pay extra for a better brand experience. This talk moves the audience to understand the fundamental aspects of great brand experience, the trends that are driving its growth, and the implications for its business.
Max presents mind-blowing examples from around the world and first-hand accounts of creating some of the most awarded brand experience campaigns in history.
He should know; he literally wrote the books on experiential marketing and experience-based innovation: “Experience the Message” and “Brand New World.”
Keynote by Max Lenderman:
The notion that brands need to stand for something in order to stand out is a powerful driver of modern marketing. Believing that “purpose is the new digital,” Max Lenderman takes the audience on a creative journey of the most effective modern marketing campaigns that prove that purpose is the next and biggest competitive advantage for business.
The audience will see how the original marketing principles have been transformed by purpose and will be inspired by the latest and greatest creative work in the world. We’ll see the step-by-step process to find purpose in brands, and the different tactical executions that have resulted in massive sales lifts and awareness for purposeful brands. The audience is not just informed; it’s motivated and enlightened.
This isn’t just a speech or presentation. It’s an exploration of the greatest work in the world that has the potential to do the greatest good in the world. Let Max Lenderman show you why that matters.
Perfect for: Company Annual Conferences, Creative Summits, CSR/Cause Conferences, HR/Corporate Communications Meetings, Future Trends Meetings
Keynote by Max Lenderman:
“Easily the best book on experiential marketing out there.”
–B. Joseph Pine, co-author of the best-selling The Experience Economy
“Looking for life after the 30-second ad? A veteran experiential marketer hits the road with hands-on marketing leaders Apple, Toyota, the US Army.”
— Fast Company
“Brand New World isn’t just a mind-blowing read, it’s a cultural adventure.”
— Jeremy Gutsche, best-selling author of Better and Faster
Brand experience and customer experience have fast become top priorities for businesses, replacing product and price as a priority. According to PWC, 86% of US buyers will pay extra for a better brand experience. This talk moves the audience to understand the fundamental aspects of great brand experience, the trends that are driving its growth, and the implications for its business. Max presents mind-blowing examples from around the world and first-hand accounts of creating some of the most awarded brand experience campaigns in history. He should know; he literally wrote the book on experiential marketing and experience-based innovation.
Perfect for: Company Annual Conferences, Creative Summits, B2B/Trade Conferences, Future Trends Meetings
Keynote by Max Lenderman:
Much attention in experiential marketing is (rightly) being paid to AR, VR, XR and other hyper-reality, metaverse tools. But equal weight should be given to web 3 communities centered on decentralized autonomous organizations (DAOs) such as NFTs, digital currencies, index funds and tokenized communities.
Max guides his audience on the philosophies that are driving the ever-increasing blending or URL and IRL creativity. And he gives applicable examples of how brands and companies are using the latest technologies being appropriated in the metaverse to drive customer loyalty, massive earned media, product innovation and more.
Learn how the creators, influencers and entrepreneurs of the future are reshaping the marketing landscape, and what brands and companies can do right now to capitalize on the surge of physical and digital integration.
Perfect For: Branding Workshops, Company Annual Conferences, Creative Summits, Agency Workshops, Future Trends Meetings
Keynote by Max Lenderman:
An engaging, hands-on, and entry-level workshop to accelerate your teams’ knowledge of web3 and metaverse fundamentals.
Teams Onboarding: Fundamentals of Web3 Metaverse, Metaverse Marketing, Intellectual Property, Blockchain & Data, DAOs & Communities, Media/Audience Targeting, Digital Rights & Loyal
Custom & Focused: Specific insights, Custome Case Studies, Competitive Analysis, Category Data, Hands-On Tech Demos, Targeted Brainstorming, Tailored KPIs
Flexible Agendas: 1- and 2- Day Sessions, On-Site or Off-Site, Virtual or In-Person, Shareable Video Recap, 1-on1 Follow-Ups, Various Pricing Tiers, Bespoke Account Service
Contact us for more information around process and sample agenda.
Keynote by Max Lenderman:
Get a birds-eye view of the web3 landscape and learn together vital tools, communities and tactics to use for your brand or business. It’s not an easy ecosystem to navigate. Let Max be the sherpa.
Keynote by Max Lenderman:
The more digital the world gets, the more brands need to create physical experiences IRL (in real life). This workshop is perfect for companies looking to create deeper engagement and growth through experience-based strategy and tactics.
Keynote by Max Lenderman:
Imagine tapping into a market that unites billions globally—a market igniting passion and engagement like no other. With the World Cup and Olympics coming to North America over the next eight years, the opportunity for businesses to harness sports marketing has never been more potent. Max Lenderman is the Chief Experience Officer at Omnicom’s GMR Marketing, the world’s premier sports and experience agency. He’s created a presentation and workshop that is a “must-know” for marketers and brand leaders to experience. Why?
Explosive Growth and Engagement: In 2023, global sports sponsorship spending hit $66 billion. The global sports market is expected to reach $600 billion by 2025. Women’s sports are exploding. New spots like pickleball and e-sports are garnering massive attention. The consumer reach of is undeniable.
Unmatched Brand Loyalty: Aligning your brand with sports forges an emotional connection with consumers. 60% of sports fans are more likely to purchase from brands that sponsor their favorite teams. 70% of sports viewers are more likely to remember a brand seen during an event.
Commercial Goldmine: Opportunities are immense. From sponsorships, digital content and experiential marketing, the avenues are lucrative.
The Time Is Now: With North America hosting major global sports events, now is the time to act. The 2026 World Cup alone is expected to generate over $5 billion in economic activity across host cities. It’s like a giant, sports-themed Black Friday that lasts for weeks.
Workshop Deliverables
Identify Your Target Sport and Audience: Where is the alignment with the sports your target demographic is passionate about and the growth goals you want to see?
Engage in Authentic Local, National and Global Activations: What are ways that your brand can create authentic engagement through sponsorships, influencer partnerships, CSR and community involvement that resonate with today’s savvy consumers?
Leverage All Your Platforms: How can you use social media, live streaming, and digital content to amplify your reach? Sports content generates 30% higher engagement rates compared to non-sports content.
Seize the once-in-a-lifetime business opportunity to use the power of sports to build, grow and elevate your business and brand
Keynote by Max Lenderman:
In today's fast-evolving marketing and advertising landscape, the role of AI is a double-edged sword, perceived by some as a threat and by others as an opportunity. For companies and brands that work with creatives and creative agencies, AI can amplify the output of talented creatives by 10 to 20 times, rather than replacing them. This workshop is designed to demystify AI's impact on creativity and illustrate how it can be a powerful ally for marketers and advertisers.
This isn’t another talk about AI. It's a dynamic, hands-on and thought-provoking workshop that will challenge your preconceptions and provide actionable insights into how AI can amplify your creative potential rather than replace it.
Key Workshop Topics:
The Collaborative Power of AI: Discover how AI acts as a creative partner, enhancing human ingenuity through feedback loops, data-driven insights, and pattern recognition. Learn how AI can review and refine creative outputs, ensuring they align with your brand's vision and audience expectations.
Innovative Tools and Techniques: Explore the latest AI tools that support creative processes, from generative AI that crafts unique content to algorithms that personalize marketing strategies based on consumer behavior.
Real-World Success Stories: Hear about projects where AI has played a crucial role in overcoming creative challenges, leading to groundbreaking campaigns and substantial ROI. These stories will illustrate the practical benefits of integrating AI into your creative toolkit.
Future Trends and Ethical Considerations: Stay ahead of the curve by understanding future trends in AI and creativity. We'll also address ethical considerations, ensuring that AI is used responsibly and sustainably in your marketing efforts.
Join Max on a fascinating journey into the future of creativity, where AI and human talent combine to push the boundaries of what's possible in marketing and advertising. Don't miss this opportunity to transform your approach to creativity and stay competitive in a rapidly changing industry.
Watch Max Lenderman in action
