Non-binding request for Natasha Broxton
Natasha Broxton
Natasha Broxton is an entrepreneur and AI consultant helping business owners turn practical AI solutions into efficiency, growth and freedom.
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Why you should book Natasha Broxton for your next event
- Learn how Natasha Broxton used Voice AI to answer over 90% of inbound calls and support 30% revenue growth without adding headcount.
- Discover practical AI strategies that help business owners streamline operations, build stronger systems and reduce owner dependency.
- Gain insights from an entrepreneur who has spent over 14 years scaling a 125,000 sq ft operation and implementing AI in her own business.
Non-binding request for Natasha Broxton
Entrepreneur, AI Consultant and Founder Turning Real-World AI Implementation into Business Growth
Natasha Broxton is an entrepreneur, AI consultant and the Founder and CEO of Select Auto Parts & Sales, Milwaukee's only fully indoor automotive recycling facility. With more than 14 years of experience building systems and scaling a 125,000 sq ft operation, she understands what it takes to grow a business from the inside out.
Her approach to artificial intelligence is rooted in real-world results. By implementing Voice AI in her own company, Natasha increased inbound call answer rates from 61% to over 90%, supporting 30% revenue growth over three years without adding headcount. As the founder of Alitura Group, she now helps other business owners apply practical AI solutions to improve efficiency, create structure and build businesses that rely less on their owners.
Natasha Broxton – Making AI Work in the Real World
Natasha Broxton is an entrepreneur, business leader and AI consultant who brings a refreshingly practical perspective to artificial intelligence and business growth. As the Founder and CEO of Select Auto Parts & Sales and the founder of Alitura Group, she has built her expertise through years of hands-on experience running a complex operation, developing systems and finding smarter ways to grow.
For Natasha, AI is about solving the everyday challenges that hold businesses back. Missed customer calls, inefficient processes, operational bottlenecks and an overreliance on the business owner are familiar problems for entrepreneurs across industries. Her work focuses on using technology to address these challenges in ways that make a measurable difference.
When you book Natasha Broxton for a keynote or business event, audiences hear from someone who has implemented AI in her own company before advising others on how to do the same. She combines entrepreneurial experience with practical knowledge of AI, offering a perspective grounded in what works beyond the theory.
From Automotive Recycling to Business Innovation
For more than 14 years, Natasha Broxton has built and scaled Select Auto Parts & Sales, Milwaukee's only fully indoor automotive recycling facility. Operating within one of America's most overlooked industries, she has developed the systems needed to manage and grow a 125,000 sq ft business.
Her experience has given her a deep understanding of the operational challenges that come with entrepreneurship. As businesses expand, customer demands increase, processes become more complicated and owners often find themselves responsible for too many decisions.
Rather than accepting these challenges as an unavoidable part of growth, Natasha has focused on building systems that create greater consistency, efficiency and capacity.
This operational background shapes her approach to AI. She understands that business owners need solutions that fit their existing operations and produce results without creating unnecessary complexity. Her experience demonstrates how innovation can create opportunities even in traditional industries where technology might initially seem like an unlikely priority.
How Voice AI Helped Drive 30% Revenue Growth
One of Natasha Broxton's most compelling examples of practical AI implementation comes directly from her own business.
At Select Auto Parts & Sales, inbound customer calls presented an opportunity to improve service and operational efficiency. Before implementing Voice AI, the company answered approximately 61% of inbound calls.
By introducing an AI-powered solution, Natasha transformed how the business handled customer inquiries.
The results demonstrate the potential of implementing the right technology:
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Over 90% call answer rate: Improved from the previous 61%.
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2,000–3,000 monthly calls: Now handled through the Voice AI implementation.
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No additional headcount: Increased call-handling capacity without expanding the team.
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30% revenue growth: Achieved over a three-year period with AI supporting the company's growth.
These results form an important part of Natasha's message. AI does not have to begin with a large-scale transformation or an entirely new business model. It can begin by identifying a specific operational problem and implementing a solution that delivers tangible value.
Her experience gives business owners a concrete example of how AI can improve customer responsiveness, increase capacity and support revenue growth while keeping operations manageable.
Alitura Group – Practical AI for Business Owners
Building on her experience at Select Auto Parts & Sales, Natasha Broxton founded Alitura Group, an operator-led AI consulting firm focused on helping business owners implement practical AI systems.
The firm's approach reflects Natasha's belief that successful AI adoption starts with understanding how a business actually operates.
Through Alitura Group, she helps owners identify opportunities to introduce greater structure, improve efficiency and support sustainable growth. A central part of this work is reducing owner dependency, allowing businesses to function more effectively without requiring the owner's constant involvement in every process.
Natasha brings the perspective of someone who understands the responsibility of running a business. She knows that introducing new technology must make operations easier rather than adding another layer of work.
Her approach emphasizes useful systems, realistic implementation and business outcomes that owners can recognize in their daily operations.
Recognized for Entrepreneurship and AI Leadership
Natasha Broxton's work has earned recognition across entrepreneurship, business leadership and artificial intelligence.
She has been featured twice in Google's Portraits of AI Across America, most recently during National Small Business Week in 2026. These features highlight her experience using AI in a real operating business and her commitment to demonstrating its practical applications.
Her professional achievements and credentials include recognition as a Goldman Sachs 10,000 Small Businesses Scholar, a U.S. Chamber CO-100 Honoree and a Tory Burch Foundation Fellow.
She is also WBENC Certified and holds a Certified AI Consultant credential through the International Association of Artificial Intelligence Consultants.
Together, these recognitions reflect her experience as a business owner and her growing role in helping entrepreneurs understand and implement AI.
What distinguishes Natasha is the connection between her operational background and her consulting work. She speaks from firsthand experience, using the lessons learned from building her own company to help others approach technology and business growth with greater confidence.
Book Natasha Broxton for Your Next Event
Book Natasha Broxton for an engaging perspective on artificial intelligence, entrepreneurship and the systems that make business growth possible.
Her experience is particularly relevant for audiences interested in practical AI adoption, operational efficiency, business scalability and leadership. She offers real-world examples of how businesses can use AI to address everyday challenges, improve customer interactions and create greater capacity without automatically increasing staffing costs.
Natasha's story also challenges assumptions about where innovation happens. Her work in automotive recycling shows that AI can create meaningful opportunities in established, operationally demanding industries.
For business owners, entrepreneurs and leaders exploring how AI might fit into their organizations, Natasha brings a valuable combination of operational experience, measurable results and a clear understanding of implementation.
Her central message is straightforward: AI should help businesses become more efficient, more structured and less dependent on their owners.
With Natasha Broxton as a speaker, audiences gain insight into how thoughtful AI implementation can turn everyday operational challenges into opportunities for lasting business growth.
Keynotes
Keynote by Natasha Broxton:
Start Where the Money Is Leaking – Practical AI for Business Operations
Every business has operational inefficiencies that quietly drain time, resources and revenue. The challenge is knowing where to start. In this practical keynote, Natasha Broxton shows business owners and leaders how to identify the operational problems costing them the most and use AI to create meaningful improvements.
Drawing on her experience implementing AI in her own business, Natasha introduces her Spot It, Structure It, Support It framework. Audiences learn how to recognize costly inefficiencies, establish the right processes and introduce AI solutions that support existing operations. With a focus on practical execution rather than complicated technology, Natasha demonstrates how even one well-chosen AI implementation can make a measurable difference.
Key takeaways:
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Identify operational inefficiencies that are costing your business time, money and growth opportunities.
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Apply the Spot It, Structure It, Support It framework to turn business challenges into practical AI solutions.
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Understand how to prioritize AI investments based on real operational needs and measurable business value.
Keynote by Natasha Broxton:
AI Is Not the Strategy. Execution Is.
Artificial intelligence is everywhere, but knowing about AI and successfully implementing it are two very different things. In this keynote, Natasha Broxton cuts through the hype and explains what it actually takes to turn AI into measurable business results.
As an entrepreneur who implemented Voice AI in her own company, Natasha shares firsthand insights into the decisions, processes and execution behind successful AI adoption. Her implementation helped increase inbound call answer rates from 61% to over 90%, supporting 30% revenue growth over three years without adding headcount.
Natasha makes AI approachable for business owners and leaders, including those without a technical background. She demonstrates why effective implementation begins with understanding the business, identifying a clear problem and building systems that make technology useful.
Key takeaways:
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Understand why successful AI adoption depends on execution rather than technology alone.
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Learn how to move from exploring AI possibilities to implementing solutions that deliver operational results.
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Discover how business leaders can introduce practical AI systems without needing a technical background.
Keynote by Natasha Broxton:
Operational AI – Identifying Your First Three AI Opportunities
Where should your organization begin with AI? With so many tools and possibilities available, choosing the right starting point can feel overwhelming. In this interactive workshop, Natasha Broxton helps participants identify the AI opportunities that make the most sense for their business.
Rather than focusing on theoretical applications, Natasha guides attendees through an assessment of their own operations. Participants examine existing workflows, recurring challenges and areas where inefficiencies may be limiting productivity or growth.
Using her experience as both a business operator and AI consultant, Natasha helps attendees identify and prioritize three practical opportunities for AI implementation. The workshop is designed to turn ideas into a clear direction for action, giving participants a stronger understanding of where AI can create value within their organization.
Key takeaways:
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Assess existing business operations to identify processes that could benefit from AI support.
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Identify and prioritize three AI opportunities based on operational needs and potential impact.
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Leave with a practical implementation plan outlining where to begin and which opportunities to address first.
Keynote by Natasha Broxton:
You Can't Scale What's Only in Your Head
When every important decision, process and piece of knowledge depends on the business owner, growth becomes difficult. In this keynote, Natasha Broxton explores one of the biggest obstacles facing entrepreneurs: building a company that can operate effectively without their constant involvement.
Drawing on more than 14 years of experience building and scaling Select Auto Parts & Sales, Natasha explains why operational knowledge must become structured systems before a business can grow sustainably.
She shows how business owners can begin turning the processes they manage personally into repeatable workflows that their teams can follow. By introducing AI as a supporting tool, organizations can improve consistency, reduce bottlenecks and create more room for growth.
This keynote offers a practical perspective on building a business where the owner can focus on leadership and long-term priorities rather than managing every operational detail.
Key takeaways:
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Recognize how undocumented processes and owner dependency can limit business growth.
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Learn how to transform personal operational knowledge into structured, repeatable workflows.
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Explore how AI-supported systems can reduce daily operational demands and create greater capacity for growth.
Keynote by Natasha Broxton:
Building Systems That Scale Beyond the Owner
A growing business needs more than an ambitious owner. It needs systems that allow people to work consistently, make informed decisions and deliver results without relying on one person for every answer.
In this keynote, Natasha Broxton shares her approach to building operational systems that support long-term business growth. Drawing on her experience managing a 125,000 sq ft automotive recycling operation, she explains how business owners can turn everyday knowledge and established practices into documented processes their teams can execute.
Natasha also explores how AI can support these systems by making workflows more efficient and helping businesses manage increasing operational demands.
With a focus on practical implementation, she demonstrates how structured processes and AI support can help organizations create greater consistency, strengthen team execution and reduce dependence on the owner.
Key takeaways:
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Learn how to capture and document operational knowledge so it can be shared across the organization.
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Understand how to create repeatable systems that enable teams to work more independently and consistently.
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Discover how AI can support established workflows and help businesses scale without increasing owner dependency.
Keynote by Natasha Broxton:
AI Readiness Assessment Workshop
Before implementing artificial intelligence, organizations need to understand whether their existing operations are ready to support it. In this interactive workshop, Natasha Broxton helps business owners and leaders evaluate their AI readiness and identify the practical steps needed to move forward.
Drawing on her experience implementing AI within her own business and advising other entrepreneurs through Alitura Group, Natasha guides participants through an assessment of their current systems, workflows and operational challenges.
Attendees explore where AI could add value, what organizational foundations may need attention and which opportunities are realistic to pursue first. The workshop emphasizes practical decision-making, helping participants avoid introducing technology before the necessary processes are in place.
By the end of the session, participants will have a clearer picture of their organization's readiness for AI and a focused action plan for taking the next step.
Key takeaways:
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Evaluate your organization's AI readiness by examining existing processes, systems and operational needs.
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Identify gaps that should be addressed before introducing AI into everyday business operations.
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Develop a realistic first-step action plan for adopting AI with greater clarity, structure and confidence.
How Select Auto Parts & Sales is using Google AI
Watch Natasha Broxton in action
