Neil West
Neil West grew iTunes into a global giant, book him to inspire digital transformation through world-class content leadership.
Why book Neil West for your next event
- During his decade-long tenure as Apple’s Head of Music for the UK and Europe, Neil West helped grow iTunes into the world’s most successful digital music platform. His leadership in strategy, licensing, and user experience contributed directly to Apple’s dominance in digital retail. Booking Neil means gaining firsthand access to the tools and thinking behind one of the greatest content platform success stories in tech history.
- Neil West co-founded and curated the iTunes Festival, one of Apple’s most celebrated brand experiences, blending live music, digital innovation, and global reach. His work built bridges between culture and commerce, demonstrating how to create powerful emotional connections with audiences. Organizations looking to build unforgettable customer experiences can learn directly from the architect of one of the industry’s most influential event platforms.
- As Head of Apple Services for Southern Europe, Neil managed a portfolio worth billions, spanning Apple Music, the App Store, Apple TV+, Arcade, Fitness+, and Books. His success in expanding market share and deepening user engagement offers critical lessons in subscription growth, service bundling, and platform strategy. He equips audiences with battle-tested frameworks to scale digital products across diverse markets.
Non-binding request for Neil West
Innovate Like Apple: Strategy, Scale, Success
A driving force behind iTunes’ global dominance and co-founder of the iTunes Festival, Neil West brings 16 years of senior leadership at Apple, including oversight of billion-dollar services like Apple Music, TV+, and the App Store. Ranked #4 in The Guardian’s Music Power 100, he delivers powerful insights on digital innovation, platform growth, and content strategy. Book his keynote to gain transformative tools for navigating disruption and building next-generation customer experiences.
Keynote Speaker Neil West is an internationally recognized digital strategist and media innovator, best known for his transformative leadership at Apple. As Head of Music for Apple UK & Europe, Neil played a pivotal role in scaling iTunes into the world’s number one music retailer and co-founded the iTunes Festival, an iconic brand experience that redefined digital engagement. Ranked #4 in The Guardian’s Music Power 100, he is a proven expert in building platforms that captivate global audiences.
Later, as Head of Apple Services for Southern Europe, Neil oversaw multi-billion-dollar operations across Apple Music, the App Store, Apple TV+, Fitness+, Arcade, and more. His expertise spans digital ecosystems, content curation, platform growth, and subscription-based business models, core priorities for any organization navigating the digital economy.
Neil’s earlier work with pioneering platforms like Rhapsody and Garageband.com, as well as his editorial leadership in the gaming industry, further underscores his deep understanding of emerging media trends and consumer behavior.
When you book Neil West for your event, you gain a keynote speaker who delivers more than insight, he provides actionable strategies that help organizations thrive in the age of digital transformation. Whether your focus is innovation, content leadership, or customer engagement, Neil brings high-impact value tailored to today’s business challenges.
Book Neil West for your event to inspire your audience with stories from the frontlines of Apple and beyond, where technology, creativity, and commercial success converge.
Keynotes
Keynote by Neil West:
Keep it Simple: Lessons from Apple
In today’s fast-moving digital landscape, complexity can kill momentum. That’s where keynote speaker Neil West brings game-changing clarity. Drawing from over 16 years at Apple, where he helped grow iTunes into a global powerhouse and led billion-dollar service divisions, Neil reveals how simplicity isn’t just elegant, it’s a competitive edge.
In his keynote, Neil unpacks Steve Jobs’ mantra, “Simple can be harder than complex,” showing how Apple turned simplicity into a growth engine. Your team will walk away with actionable strategies to streamline decision-making, enhance user experience, and align around what truly matters.
Book Neil West for your event to empower your organization to cut through the noise, focus on what moves the needle, and, just like Apple, move mountains through simplicity.
Neil West keynote:
Leading customers through change:
In a world where innovation moves faster than adoption, even the best ideas can fall flat without buy-in. That’s where keynote speaker Neil West delivers powerful value. With 16 years at Apple, where he led iTunes, co-founded the iTunes Festival, and oversaw Apple Services across Southern Europe, Neil knows exactly how the world’s most valuable company turned transformation into a global habit.
In his keynote, Neil shares the core principles Apple uses to earn customer trust, simplify change, and turn new behaviors into lasting loyalty. Audiences gain practical insights into storytelling, emotional resonance, and user-first design that drive adoption at scale.
Book Neil West for your event and discover how to lead customers confidently through change, inspire loyalty, and turn transformation into your organization’s competitive advantage.
Keynote by Neil West:
Steve Jobs, The Beatles, and Team Management
Most managers know that great teams are more than just talent, they’re about harmony, trust, and shared purpose. In this engaging keynote, Neil West brings a fresh and surprising perspective, inspired by Steve Jobs’ belief that “My model for management is The Beatles.”
With 16 years of leadership at Apple, Neil draws powerful parallels between Apple’s legendary team dynamics and the creative synergy of The Beatles. He shares actionable strategies on how to foster cohesion, balance diverse strengths, and lead with clarity and vision.
Backed by real-world experience from one of the world’s most successful companies, Neil’s talk offers a memorable and practical roadmap for team success.
Book Neil West for your event and equip your leaders with the tools to build collaborative, high-impact teams that don’t just work together, but create magic together.
The Beatles, Steve Jobs, and Team Management | Neil West | TEDxEAEBusinessSchool
Watch Neil West in action!
