+1 347 223 5128

+44 20 3744 5675

Our professional consultants are ready to guide you

How to be Upbeat in a Downbeat World


Roy Sheppard

travels from UK

Experienced conference facilitator and moderator, former network BBC TV and radio journalist, reporter and presenter

Request fees and availability
Non-binding request for Roy Sheppard

Send a simple request. You’ll get a quick reply with fees and availability

  • This field is for validation purposes and should be left unchanged.
About icon

About Roy

Lecture icon


Video icon


Interviews icon


Request fees and availability
A specialist international conference facilitator and moderator, keynote speaker Roy Sheppard has a background as a network BBC TV and radio journalist, reporter and presenter.  For many years he presented the early evening news on BBC TV in London England. Roy was also a visiting lecturer at Cranfield School of Management and Henley Business School.

Roy Sheppard is a specialist conference moderator, an experienced speaker and the author of eight books. As a moderator, Roy works on high-profile conferences for some of the world’s largest and most respected organisations. He has been asked back time and again to moderate ‘private’ conferences for the Olympic movement held in Lausanne, Beijing and Rio de Janeiro. He has moderated conferences for the world’s largest trade association – the ICSC (International Council of Shopping Centers) in Rome, Dubai, Cape Town, Istanbul, New York and their flagship event RECON in Las Vegas (attended by 53,000 delegates).

Twenty years ago, he trained as a therapist (although he chose not to go into practice). This combination of journalism and therapy gives him a unique skill set as an interviewer and facilitator. He is dedicated to making his clients and your speakers and contributors look brilliant. Roy’s business and industry insights have become so great, and is trusted so highly by his clients, he is re-booked year-after-year. For many years he was a radio and television broadcaster, mainly with the BBC. But also at HTV Wales in Cardiff and LBC Radio in London.

Whilst Roy was also involved in production and script writing, his main area of expertise was in live television and he regularly worked alongside other notable presenters, including Jeremy Paxman, Eamonn Holmes, Ann Robinson and the late Jill Dando. From 1985-91, he was an anchorman of the early evening news for the BBC in London where he consistently proved his ability to perform under pressure.

He is also the acknowledged European expert on building profitable business relationships through networking and referrals and has spoken at conferences all over the world. He has worked as a visiting lecturer at Cranfield University’s full-time MBA course and more recently at Henley School of Management.

See keynotes with Roy Sheppard

    Speaker Roy Sheppard Keynote Topics

    • Event Facilitator and Moderator
    • How to be Upbeat in a Downbeat World
    • Be Stronger: Mentally, Emotional, Physically and Spiritually
    • Build it and They will Come: Developing your Personal and Professional Reputation
Watch speaker Roy Sheppard in action

Roy Sheppard - 2019 Highlight Reel

Click here to check out Roy Sheppard’s latest Highlight Reel!

See keynotes with Roy Sheppard

Interview with Roy Sheppard

You are a specialist conference facilitator, how do you prepare for a facilitating engagement?

At the outset, I help clarify as precisely as possible what the client is hoping to achieve from the conference. Then I listen a HUGE amount to everyone involved in the lead up to the conference. I ask loads of searching questions. Many of the answers remain private and confidential, but they need to be discussed.

By the time I go on-stage, the audience will probably think I must work for the company somewhere because it’s obvious I know so much about the organisation, the business, the key people, challenges, opportunities, products and services. You can’t fake that knowledge. MCs don’t need to know that much. Facilitators do. I use those insights to guide the event towards the previously agreed objectives.

What types of unique experiences have you had as a result of your profession?

I get paid to bring people together and build bridges between businesses or entire industries. It’s a fantastic opportunity to learn from so many world leaders in their fields.

Once, I had a bizarre experience on-stage. Facilitating a major international technology conference, a third party vendor gave a presentation to the 1,700 delegates. In the middle of it, she ‘froze’ – she mentally left the building. I’d experienced this during my training as a therapist, and had to go on-stage, signal the audio guys to cut our sound, then with my back to the audience, I had to ‘bring her back’. Thankfully this only took a short while. She had absolutely NO recollection of what had happened. It was weird. I earned my fee that day!

What do you think is the key ingredient to a successful conference?

Harnessing more of the energy, knowledge, insights and wisdom from the audience. As brilliant as so many speakers are, it takes a conference to a whole new level when the audience feel part of it, rather than merely spectators. So, creating an environment that encourages members of the audience to take part – whether that’s a serious role, or a light-hearted one.

Why is networking important in business?

As much as speakers like to think a conference is about their content and performance. It’s not. It’s often more about who you connect with over coffee, or indeed, at 1am in the bar! Face-to-face networking is more important than ever before. As humans we crave ‘connection’. Being able to look someone in the eye, gives us an opportunity to find out if ‘strangers’ deserve to become trusted friends.

Technology can then be used later to keep you in touch. For the past 15 years I’ve given talks at the beginning of conferences either as a standalone speaker or as part of my role as a facilitator. Giving people encouragement and ways to meet new people always succeeds in creating a ‘buzz’. Those are always the best conferences.

What would be your top three tips for networking successfully?

  • Decide to put aside any nervousness you might have aside and choose to find more strangers you can turn into new friends.
  • Listen and learn more about those you meet, rather than try to ‘sell’ yourself or your organisation by talking too much.
  • Find genuine reasons to follow up and be of value to those you meet, by sending them relevant information based on your conversation – that has NOTHING to do with your company!

How do you tailor your approach to events on a large scale in contrast to maybe more intimate events?

Audience interactivity is not limited to the number of people attending (or viewing online). Huge events, require a far more larger-than-life ‘theatrical’ approach. But its amazing how you can create a sense of intimacy at large events by including relevant stories and open questions that reach deep inside a person.

What would be your top three tips for a holding a truly interactive event?

  • REALLY think about the event from the audience’s perspective during the planning stages.
  • Ask what do they want/need to know should be more important than what you want to tell them.
  • Once you’ve created the best environment for your audience to share, or contribute –make sure they know you are listening very attentively to what is being said.
See keynotes with Roy Sheppard
Non-binding request for Roy Sheppard

Send a simple request. You’ll get a quick reply with fees and availability

  • This field is for validation purposes and should be left unchanged.

Keynote topics with Roy Sheppard