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Sally Hogshead

Sally Hogshead

Fascination Expert and Author
Country: USA

Using her science-based Fascinate system, Sally Hogshead teaches how to instantly persuade and captivate in a world with a 9-second attention span.

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Fascinating ideas, whipsmart research, and passionate action— shaken and stirred with a tangy slap of inspiration.

Sally is the Chief Fascination Officer of Fascinate, Inc. She is an international keynote speaker for some of the world’s most prestigious events, including Million Dollar Round Table. Her proprietary research has been published by both HarperCollins and Penguin, and translated into 14 languages.

Sally frequently appears in national media including NBC’s Today Show and the New York Times. The press has described her as “the marketing mistress of fascination” who has “changed the face of North American advertising.” Reality TV show Making It Big dedicated an episode to Sally’s leadership and creativity. She is frequently described as an “icon.”

Inside the Career

Growing up with the last name “Hogshead” would give anyone an unconventional point of view. While studying at Duke University, Sally lived with an African tribe inside a goat dung hut. After graduation, she began a career in advertising, and in her second year, won more awards than any other writer in the U.S.

In her early 20s, Sally was named “the most successful junior copywriter of all time.” During her early career in marketing, her work won hundreds of awards for creativity and effectiveness. At age 27, she founded her first ad agency, and next, founded the West Coast office of the legendary agency CP+B. Clients have included cultural touchstones such as Nike, Coca-Cola, MINI Cooper, Godiva, Aflac, and the Wall Street Journal.

In 2010 and 2011, Sally led “Project Fascinate” for Jägermeister (yes, the notorious liqueur brand). Jägermeister went on to be named one of the “Hottest Global Brands” by Advertising Age.


Sally’s internationally-acclaimed book, FASCINATE: Your 7 Triggers to Persuasion and Captivation, has been translated into 14 languages, with praise from thought leaders such as Seth Godin and Tom Peters.

In 2006 Sally began her research on fascination, including a groundbreaking national study by a global market research firm Kelton Research. Her studies uncovered that the average attention span is now only 9 seconds, and that the brain is hardwired to focus on 7 specific types of messages.


Sally is the creator of The Fascination Advantage personality test— the world’s first measurement of exactly how a person fascinates. Unlike Myers-Briggs or StrengthsFinder, this test is not about how you perceive the world, but how the world perceives you.

The F-Score has helped 100,000 participants discover their natural strengths of persuasion.


Sally’s first book was RADICAL CAREERING: 100 Truths to Jumpstart Your Job, Your Career, and Your Life. Published by Penguin, it outlines the rules for building a no-compromises career with a fascinating personal brand. She toured the country as a spokesperson for CareerBuilder. Marcus Buckingham, a founding leader behind Gallup’s StrengthsFinder, writes: “Take inventory of your strengths, identify your passions, then do everything in your power to carve your career toward them. Only then will you, and everyone else, see the best of you. Want to know how? Read this book.”


• The world is not changed by people who sort of care.

• You don’t learn how to be fascinating. You unlearn how to be boring.

• It’s not enough to be the best, if nobody notices or cares.

• You can be comfortable, or innovative, but not both.

• Stand out, or don’t bother.

    How to fascinate

    Harness Attention in 9 Seconds

    When you fascinate your customer, they completely focus on YOU. They’re not checking emails, or thinking about their next meeting. In this state of fascination, they’re more likely to respect you, remember you, and buy from you.

    Yet fascination isn’t easy to achieve. The BBC says the average attention span might only be 9 seconds long… the same as a goldfish!

    The reality is, anyone can fascinate— and Sally Hogshead’s research on 100,000 participants will prove it. You can persuade your customers and co-workers, using your personality’s natural, hardwired advantages.

    In this keynote, Sally will explore the science of fascination, and the brain’s hardwired “triggers.” You will learn how to:

    • Identify what makes your own personality most persuasive
    • More quickly earn respect and trust
    • Increase your value among co-workers
    • Make stronger first impressions with customers and employees
    • Command attention in meetings

    Your custom “Fascination Fingerprint”: Sally’s team will create a custom piece of research for your audience: your group’s “fascination fingerprint,” including an in-depth analysis of competitive strengths. (Samples available)

    The 9-Second Elevator Pitch: Sally’s new exercise, “The 9-Second Elevator Pitch,” is getting rave reviews. By the end, each participant will be able to summarize their personal brand in just 9 seconds or less.

    By the end of the keynote, every participant will understand their unique fascination advantages— and how to apply these advantages to compete in a 9-second world.


    Stand out or don’t bother

    How Fascinating Brands Drive Growth

    Fascinating brands don’t just talk to us. They get under our skin, and into our conversations. Instead of boring consumers, they create raving, loyal fans.

    Yet in today’s distracted and competitive environment, most messages are either forgotten or ignored. Companies must fascinate, or fail.

    How can your company command this powerful force of attraction?

    Sally Hogshead reveals the secret. Her proprietary research and internationally-acclaimed book, Fascinate, include a groundbreaking national study on the science of fascination. She discovered that the human brain is hardwired to focus on 7 specific “triggers.” With a high-voltage style and vibrant imagery, Sally teaches audiences how to harness attention using her Fascinate system.

    This keynote is a multi-media experience. Audiences travel on a high-velocity journey through neurology, advertising and pop culture. Sally delivers riveting case studies and research, with practical ways that individuals and brands can immediately become more persuasive.

    Most popular tweets from this keynote:

    • In a competitive market, the most fascinating option always wins.
    • Either have the biggest marketing budget, or be the most fascinating.
    • Fascination is the shortcut to YES.
    • Stand out, or don’t bother.


    The 9-second attention span:

    Selling Your Brand, and Yourself, in Social Media

    We live in a world with ADD. While the average attention span used to be 20 minutes today, the average attention span is roughly 9 seconds. Nine seconds. That’s the same as a goldfish!

    You might only get 9 seconds to introduce yourself, or sell your idea, or start a conversation. After that, people get distracted. Especially in social media, where attention darts from one message to the next.

    Yet when we do break through— when we create messages that connect and communicate— the rewards are extraordinary.

    Sally Hogshead reveals how to triumph in this 9-second world, with an emphasis on using social media for your online brand. Taking audiences on a thrilling ride inside the brain, she explores this accelerated trend and teaches audiences how to instantly capture attention through their messages on Twitter, Facebook, websites, and sales.

    Participants learn how to identify their unique selling advantages, and articulate this more clearly in all areas of their professional brand.

    Most popular tweets from this keynote:

    • If you fail to fascinate your customer, your competition will.
    • The world does not need another tweet. It needs you.
    • Refuse to be drop-dead average.
    • Stop posting about what your cat ate for lunch. Please.