Keynote speaker Sara Riis-Carstensen is the creator of LEGO’s global brand strategy. She draws on experience from positions at Carlsberg and Giorgio Armani, giving audiences a unique insight into how LEGO is regularly ranked as one of the most recognized brands in the world.
Sara Riis-Carstensen is the Global Director of Brand Development at LEGO, responsible for driving the toy company’s successful brand positioning across Europe, the US and Asia. When she began working for LEGO there was not a strategy or a dedicated department working on the brand thus she had to develop the global brand strategy from scratch.
With LEGO being consistently ranked as one of the powerful brands in the world, Sara informs audiences how a dedicated brand strategy and its successful implementation, has made LEGO one of the most recognisable brands all around the globe. As Director of global Brand Development, Sara has managed to secure that branding is strategically and creatively entwined, and Brand Development now plays a key part of all of LEGO’s core marketing processes. Sara has driven several iconic brand campaigns
With her energy, excitement and passion for branding and marketing, Sara makes it easy for audiences to share her passion. Sara’s presentation style is inspiring, insightful and fast paced but it is also ground in expert knowledge and experience. She has spoken to audiences from top executives to local managers at a variety of companies and organisations as Burberry, Facebook and Coca-Cola.
See keynotes with Sara Riis-Carstensen