Stefan Stremersch

Innovation expert Stefan Stremersch helps companies turn ideas into profits through proven tools, global case studies, and award-winning insights.

Request price and availability Request price and availability

Belgium

Top rated!

5 Client reviews

Non-binding request for Stefan Stremersch

Call us

+1 347 223 5128 +44 20 3744 5675

I could see that Stefan's talk resonated with our innovation teams and I saw it reflected in the teams’ pitches down the road

Director R&D Innovation Strategy

Read all reviews

Book Stefan

Non-binding request for Stefan Stremersch

Call us

+1 347 223 5128 +44 20 3744 5675

Why book Stefan Stremersch for your next event

Internationally awarded marketing scholar and keynote speaker with 50+ peer-reviewed articles. Stefan Stremersch brings academic authority and market relevance with over 50 publications in top journals, many of which have received “Best Paper of the Year” honors, ensuring your audience gains the most validated and cutting-edge insights available today.
Trusted advisor to global industry leaders across pharma, tech, and manufacturing. As founder of MTI2, Stefan has worked with world-class clients like Novartis, GSK, Sanofi, KLM-AirFrance, Merck, and Michelin, translating academic breakthroughs into real-world commercial success stories you can learn from and replicate.
Recipient of prestigious career awards from AMA, EMAC, KNAW, and Francqui Foundation. Recognized by the most respected institutions in marketing and innovation, Stefan’s work is a benchmark in academic excellence and practical relevance, giving your event unmatched thought leadership credibility.

Non-binding request for Stefan Stremersch

Turning Innovation into Profitable Market Success

World-renowned expert in innovation, marketing, and market insights, Stefan delivers engaging, research-backed keynotes packed with tools, case studies, and humor. Trusted by global brands, he transforms complexity into actionable growth strategies that inspire teams and drive business results.

Keynote Speaker Stefan Stremersch is internationally recognized for his groundbreaking work at the intersection of innovation, marketing, and market insights. With an exceptional academic career, including chaired professorships at Erasmus University Rotterdam and Ghent University, he has published over 50 peer-reviewed articles, many of which are considered essential reading for marketing and innovation professionals worldwide.

Stefan brings more than academic prestige, he’s also the founder of MTI2, a firm that helps companies like GSK, KLM-AirFrance, Sanofi, Michelin, and Novartis transform innovation potential into real business impact. His keynotes are a powerful blend of scientific rigor, real-world case studies, and actionable tools, delivered with engaging storytelling and humor that resonates across industries.

Book Stefan Stremersch for your event if you're looking to empower your teams with cutting-edge strategies that drive commercial success, foster innovation cultures, and make market-driven decisions with confidence. Whether addressing global C-suites or industry-specific audiences, he equips organizations with practical insights that lead to measurable results.

With over €6M in research funding and accolades from institutions like the AMA, EMAC, and KNAW, Stefan’s keynotes offer unmatched credibility and relevance. From the lecture hall to the boardroom, he brings clarity to complexity, helping leaders navigate today’s fast-changing business landscape.

Book Stefan Stremersch for your event to spark innovation, inspire leadership, and accelerate growth.

Customer Reviews

I could see that Stefan's talk resonated with our innovation teams and I saw it reflected in the teams’ pitches down the road

Director R&D Innovation Strategy

Stefan is a real expert! He knows what he is talking about, both in theory as well as in practice, which is rare.

Senior Innovation Manager

Really different than other talks because of his rigor and style. The message was positive and engaging, but also named the elephant in the room. I went out with tons of new inspiration and action plans.

Head of Commercial Excellence

I really enjoyed your talk, Stefan. You really hit it home! This was highly relevant for our innovation department.

Innovation & Strategy Manager

Working with Stefan has been a fantastic experience. His work is incredibly thoughtful, focusing not just on giving participants information, but on equipping them with the skills and tools they need to make lasting changes and approach things differently.

VP Global Commercial HR

Keynotes

Keynote by Stefan Stremersch:

Architect your talent advantage: How to develop the innovation potential of your people & yourself

In this talk, Stefan brings the key insights from his new book “The Talent Advantage”. He challenges the conventional belief that process drives innovation: “Your people are the key and the real engine of innovation. And not just the superstars, but everyone.” Stefan identifies three main building blocks to develop your people’s full potential:

Purpose: Meaning moves people more effectively than money. Learn how to turn purpose into a tangible driver of performance.
People: Which people can you develop and why? How do you motivate them? What needs do they universally have that you should deliver on?
Proficiency: How can you develop your people to a higher proficiency level? How do you effectively use templates, tools and programs to move them up the ladder? And how can AI help humans in doing so?

If you want to make it practical, then consider complementing the keynote with a hands-on workshop. The most common workshop formula puts you on an architecting journey. On that journey, you adopt the tools in the book, such as the Innovation Wheel, to map out how you can improve the innovation competencies of your team, your firm or yourself. Let us know how we can tailor the experience to your unique needs to craft your unique Talent Advantage! WIRING INNOVATION IN

Request a quote

Keynote by Stefan Stremersch:

The DNA of your organization

Innovation is no longer the job of the few. If you want to succeed, innovation needs to become the responsibility of many. And while innovation can be greatly assisted with Artificial Intelligence, for most organizations it is hard to automate and requires human potential to manifest itself in innovation talent. But how do you seed innovation competencies among the many? How do you wire innovation in the DNA of your organization?

In this talk, Stefan elaborates on the science behind the innovation of the many. Why does it lead to strong innovation results and how did it drive human ingenuity? And how can it be governed and led? What is required of leaders in terms of transformation to harvest on the innovation potential of anyone and turn them into business results?

Beyond the talk, if you take the walk, Stefan builds together with you your roadmap how to make this happen in your organization. In this way, you will harvest concrete ideas that you can start implementing the day after.

Request a quote

Keynote by Stefan Stremersch:

Customer insights for innovation in the age of AI

Customer insights are critical to drive front-end innovation to commercial success. Stefan introduces powerful, but often overlooked, methods to incorporate customer insights into the innovation process. He brings novel inspiration on the use of small data versus big data. And he explores how you can use GenAI beyond synthetic customer personas.

Expand your keynote with a roundtable workshop on the ‘Customer Insights Wheel’. With this collaborative tool you can gain breakthroughs in how you co-create with your customers, how you can better observe them in their natural habitats, and how you can use imagination techniques to put yourself in the shoes of your customers. The Wheel also enables a deep dive in the many doors that GenAI opens for better customer insights at low cost and phenomenal speed to arrive at fast prototyping. Assess how effective your current methods are and where to improve them.

Explore the techniques to harvest customer insights beyond the obvious. Gain an improvement roadmap that makes you start tomorrow and sustain your improved customer insights activities in the future long after the workshop took place.

Request a quote

Keynote by Stefan Stremersch:

Transform your commercial capabilities to be future-proof

Many companies are changing their commercial model to be future-proof. Some aim to build higher customer-centricity. Others want to increasingly benefit from leveraging stronger data. Still others want to build strong business partnerships with their customers rather than just sell in a transactional manner. Beyond that Artificial Intelligence opens up many opportunities and risks for commercial teams. But to change your commercial model, you need to re-align the commercial capabilities of the firm, which in many companies also boils down to upskilling commercial functions.

How do you organize this upskilling in the best manner? Stefan shares examples of companies that set up their own commercial academies. How do companies set up the governance structure of such academies? How do you prioritize learning needs and training concepts? Who do you include in learning activities according to role and responsibility? How do you organize learner journeys? How do you create snackable and engaging content?

In this talk, you get the best from what other companies are doing. A follow-on workshop drives it home and enables you to come together as a team which approach is right for you and what are the steps you need to sequentially take to drive this home.

Request a quote

Keynote by Stefan Stremersch:

Generative AI for customer-centric innovation

Generative AI is a real game-changer for innovation. Among surveys of leading executives, innovation is in the top 4 areas that will be affected in a major way by GenAI. In this talk, Stefan highlights which are the prime areas we see GenAI succeed as a catalyst for innovation. And… which are the areas in which GenAI seems to disappoint companies… Expect to be inspired by how GenAI can help you strategize which innovation domains you should focus your efforts on. And how it can teach you what the customer really wants. Or, how synthetic customers can provide user feedback on prototype designs. Or, how synthetic interviewers can interview a mass of customers and categorize their feedback in a matter of hours not weeks or months. And are you already role playing sales conversations with GenAI to tell you which will be the main adoption obstacles of your innovation? All of these questions are addressed in this whirlwind talk through the application of GenAI for customer-centric innovation. If you want to enrich the talk, you can add a tutorial workshop.

In this tutorial workshop you and your team home in on one of three topics:

Innovation domain setting with GenAI (are we homing in on the right domains or are we off and why?)
Synthetic customer sensing (how to set up synthetic personas, how to prompt them and how to separate reality from hallucination)
How to sales role play with customers to discover the main adoption hurdles? Walk out with real GenAI experience under your belt on your business, with output you can directly use to steer your innovation efforts.

Request a quote