Book Yenan Wang for your event

Yenan Wang is a creator commerce and influencer marketing expert specialising in how brands can turn creators, social content and live shopping into measurable commercial growth. Her work sits at the intersection of social platforms, creators, commerce and performance marketing, helping organisations understand how consumer behaviour is changing and what this means for future growth.

With over 10 years of experience across influencer marketing, social commerce, media and creator monetisation, Yenan has built a reputation for translating fast-moving digital trends into commercially practical strategies. Her keynote talks are designed for brands, retailers, agencies and business leaders looking to stay ahead in an increasingly social-first marketplace.

Yenan previously led the TikTok LIVE business in the UK, playing a central role in growing the platform from an emerging opportunity into one of Europe’s leading creator monetisation ecosystems. Her experience gives audiences unique insight into how creator-led commerce works behind the scenes, how platforms are evolving and how businesses can adapt their marketing and sales strategies to remain competitive.

Today, Yenan is the Founder of Next Wave, a creator marketing and social commerce agency helping brands move beyond traditional influencer campaigns. Through her work, she supports companies in building creator commerce strategies that drive performance, engagement and conversion across platforms like TikTok and TikTok Shop.

Creator commerce and social selling expert

Social media is no longer only about awareness and engagement. Platforms are becoming full-scale commerce environments where discovery, trust, entertainment and purchasing happen simultaneously. Yenan Wang helps organisations understand this shift and how to build strategies that work in this new landscape.

Her keynote presentations explore topics including:

• Creator commerce and social selling
• TikTok and TikTok Shop strategy
• Influencer-led performance marketing
• Live shopping and livestream commerce
• Creator monetisation
• The future of digital consumer behaviour
• Social-first brand growth
• Trust and authenticity in influencer marketing

Yenan’s sessions combine strategic insight with real-world examples and practical frameworks that businesses can immediately apply. She explains how creators influence purchasing decisions, why community-led commerce is accelerating and how brands can integrate social commerce into their wider commercial strategy.

Her approach is practical, commercially focused and highly engaging, making complex platform shifts easy to understand for both leadership teams and marketing professionals.

From TikTok LIVE to Next Wave

Before founding Next Wave, Yenan led TikTok LIVE in the UK, helping shape one of the most important growth areas within the platform economy. During her time at TikTok, she worked closely with creators, brands and partners to develop monetisation strategies and scale creator-led commerce opportunities.

This hands-on experience gives Yenan a rare understanding of both platform dynamics and commercial performance. She understands how algorithms, creator behaviour, audience trust and social shopping intersect, and she shares these insights in a way that is relevant for organisations across industries.

At Next Wave, she now helps brands rethink how they approach influencer marketing and creator partnerships. Rather than focusing purely on visibility, her work centres around measurable outcomes, conversion and long-term commercial value.

Yenan’s expertise is especially valuable for businesses navigating questions such as:

• How can creators influence direct sales?
• What makes TikTok Shop successful?
• Why is live shopping growing so rapidly?
• How should brands measure influencer performance?
• What does the future of social commerce look like?
• How are younger audiences changing purchasing behaviour?

Her ability to connect platform evolution with commercial strategy makes her a highly relevant speaker for conferences, leadership events, retail summits and marketing forums.

Speaking engagements and industry expertise

Yenan Wang has spoken at leading industry conferences and educational institutions, sharing her expertise on influencer marketing, creator commerce and the future of digital consumer behaviour.

Her speaking engagements include events such as:

• Digital Marketing World Forum
• SocialDay
• Social Media Week
• MarTech
• University programmes including UCL

Audiences value Yenan’s ability to combine strategic vision with practical implementation. Her presentations are energetic, insightful and grounded in real industry experience, helping attendees understand what is happening now and what is coming next in the world of social commerce.

She regularly speaks to audiences across marketing, retail, e-commerce, media and technology, delivering tailored insights that resonate with both established brands and fast-growing businesses.

Why book Yenan Wang?

Booking Yenan Wang means bringing in a speaker who understands the future of commerce from both a strategic and operational perspective. Her experience across TikTok, creator monetisation and influencer-led growth gives audiences direct insight into one of the biggest shifts currently shaping marketing and consumer behaviour.

Yenan helps organisations understand how to move beyond traditional influencer campaigns and embrace creator-led commerce strategies that deliver measurable impact. Her talks equip audiences with practical frameworks, fresh perspectives and a clear understanding of how social platforms are transforming the relationship between brands and consumers.

Whether speaking about TikTok Shop, creator partnerships, live shopping or the future of social-first consumer behaviour, Yenan Wang delivers actionable insights that help businesses adapt, innovate and grow in a rapidly changing digital landscape.