Yessenia Vila
Founder and strategist exploring how purpose, belonging, and better habits shape the future of brands and consumer behavior.
Why book Yessenia Vila for your next event
- Discover how purpose, belonging, and meaning are redefining how modern brands grow and connect with people.
- Learn why the next generation of consumer companies will win by making healthier and more sustainable habits easier to sustain.
- Gain insights from a founder building an AI platform recognized by Harvard Innovation Labs and featured in global innovation platforms.
Non-binding request for Yessenia Vila
Founder of Lisia | Strategist on Purpose-Driven Growth, Brands & Consumer Behavior
Yessenia Vila is a founder, strategist, and speaker exploring how purpose and belonging are reshaping the future of growth, brands, and consumer behavior. As Co-Founder and Chief Strategy Officer of Lisia, she works at the intersection of technology, sustainability, and behavioral change. Through her work, Yessenia shares how the next generation of companies will grow by creating meaning, building trust, and helping people adopt better habits that last. Her talks combine strategic insight with a forward-looking view of how brands, culture, and innovation are evolving.
Yessenia Vila – Speaker on Purpose, Brands and the Future of Growth
Yessenia Vila is a founder, strategist, and speaker focused on how purpose and belonging are shaping the next era of brands, consumer behavior, and sustainable growth. Her work explores how businesses can create meaningful value by helping people live healthier, more conscious, and more intentional lives.
As Co-Founder and Chief Strategy Officer of Lisia, she helps lead the strategic direction of an AI-powered platform designed to make healthier and more sustainable living easier, more measurable, and more rewarding. Her work reflects a growing shift in how companies build relationships with their audiences: through trust, shared values, and the ability to support better everyday choices.
Through her speaking and thought leadership, Yessenia offers a clear perspective on how cultural change, technology, and consumer expectations are transforming the way brands grow.
Co-Founder and Chief Strategy Officer at Lisia
At Lisia, Yessenia plays a central role in shaping the company’s strategy, positioning, partnerships, and long-term narrative as a founder-led brand. The platform focuses on empowering individuals to build healthier and more sustainable habits through technology that supports measurable progress and long-term engagement.
Her work at Lisia is grounded in a strong strategic belief: that the most successful brands of the future will not grow purely through marketing or scale, but through meaning, trust, and the ability to help people sustain better habits in their daily lives.
This approach reflects a broader shift in business and consumer culture. People increasingly expect brands to play a positive role in their lives. Companies that succeed will be those able to combine innovation with purpose, creating solutions that feel both useful and meaningful.
Yessenia’s perspective helps organizations understand how this shift is redefining growth strategies, brand identity, and long-term relevance.
Entrepreneurship, Brand Strategy and Cultural Insight
Yessenia’s work sits at the intersection of entrepreneurship, brand strategy, media, and leadership. Her experience across these fields gives her a unique ability to connect cultural trends with business strategy and innovation.
She explores how consumer expectations are evolving and how organizations can respond with stronger narratives, clearer values, and more human-centered experiences. Her insights focus on how belonging, identity, and purpose influence the decisions people make about the brands they trust and support.
This perspective is especially relevant at a time when audiences increasingly expect transparency, authenticity, and meaningful engagement from companies.
Her talks help leaders and teams understand how to navigate this shift and how to design brands that resonate in a world where purpose and trust are becoming central drivers of growth.
Recognized Innovation and Global Platforms
Lisia has been incubated at the Harvard Innovation Labs, placing the company within a dynamic ecosystem of innovation and entrepreneurship. The platform has also been recognized in VML Intelligence’s Future 100 Report 2026, highlighting emerging ideas and innovations shaping the future of business and society.
Yessenia’s work and ideas have also been featured through respected platforms including MIT Technology Review Italy and Forbes. These recognitions reflect the growing relevance of the themes she explores: sustainability, behavioral change, and the evolving relationship between brands and people.
Through these platforms, her perspective reaches a wider audience interested in how innovation, culture, and business intersect.
Building Conversations About the Future
Alongside her work as a founder and strategist, Yessenia is also building an editorial platform focused on luxury, innovation, sustainability, and cultural change. The platform explores how emerging ideas and shifts in consumer values are influencing the future of industries and lifestyles.
This editorial work reflects her broader interest in storytelling, cultural movements, and the evolving role of brands in shaping society.
When Yessenia speaks at conferences and events, she brings together insights from entrepreneurship, technology, strategy, and culture. Her presentations invite audiences to think differently about growth, leadership, and the purpose of modern organizations.
Book Yessenia Vila for Your Event
Organizations and event organizers invite Yessenia Vila to speak when they want to explore the future of purpose-driven brands, evolving consumer expectations, and how innovation can support healthier and more sustainable lifestyles.
Her talks provide audiences with a forward-looking understanding of how belonging, meaning, and behavioral change are transforming the way brands grow and connect with people.
Through her experience as a founder, strategist, and thought leader, Yessenia brings a perspective that is both strategic and deeply human, helping organizations see how purpose can become a powerful driver of growth, trust, and long-term relevance.
Keynotes
Keynote by Yessenia Vila:
Purpose Is Not a Campaign: Why Meaning Has Become a Growth Strategy
Purpose has moved far beyond brand messaging. Today, audiences expect companies to demonstrate values through real decisions, products, and experiences. In this keynote, Yessenia Vila explores how purpose-driven thinking is reshaping growth strategies for founders, leaders, and modern brands.
Drawing on her work as a founder and strategist, she shows how meaning can become a strategic advantage when it is embedded into culture, product design, and long-term vision. Instead of treating purpose as a campaign or communication layer, organizations can turn it into a driver of trust, loyalty, and relevance.
Yessenia shares how the most resilient companies are building brands that stand for something clear while creating real value in people’s lives.
Audience takeaways
Understand why purpose has evolved from marketing narrative to business strategy
Learn how brands can translate values into meaningful customer experiences
Discover how meaning and trust influence long-term growth and brand relevance
Keynote by Yessenia Vila:
The Wellbeing Shift: Why Better Living Is Becoming a Business Imperative
Wellbeing is becoming one of the most influential forces shaping modern consumer behavior. What began as a lifestyle trend has grown into a cultural shift that is redefining how people choose products, services, and brands.
In this keynote, Yessenia Vila explores how wellbeing is influencing industries far beyond health and fitness, from technology and retail to hospitality, food, and lifestyle. She explains why consumers increasingly expect brands to support healthier, more balanced, and more sustainable ways of living.
Through strategic insights and real-world examples, Yessenia highlights how businesses can respond to this shift by designing solutions that help people build better everyday habits.
Audience takeaways
Understand why wellbeing has become a major driver of consumer expectations
Learn how companies can integrate healthier living into their value proposition
Gain insights into how wellbeing-focused innovation can create long-term growth
Keynote by Yessenia Vila:
The Belonging Advantage: Why Modern Brands Win Through Trust, Not Noise
In a world saturated with content and marketing messages, visibility alone is no longer enough. The brands that truly resonate are those that create a sense of belonging and shared identity with their audiences.
In this keynote, Yessenia Vila explores why emotional connection, trust, and cultural relevance are becoming the foundations of modern brand strategy. She explains how organizations can move beyond attention-driven marketing and build deeper relationships with the communities they serve.
The talk highlights how belonging can transform a brand from something people notice into something people identify with.
Audience takeaways
Learn why belonging has become a powerful driver of brand loyalty
Understand how trust and emotional connection shape consumer behavior
Discover strategies for building brands that people genuinely relate to
Keynote by Yessenia Vila:
Innovation with Impact: Building What Matters Next
Innovation is often associated with speed and disruption, yet the most meaningful breakthroughs happen when innovation is connected to real human needs.
In this keynote, Yessenia Vila explores how founders, leaders, and organizations can rethink innovation as a tool for creating deeper value. She shares how combining ambition, relevance, and positive impact can lead to solutions that resonate with both markets and society.
Through insights from entrepreneurship, technology, and strategy, she highlights how organizations can identify opportunities that align innovation with long-term purpose.
Audience takeaways
Understand how innovation can create value beyond technological advancement
Learn how to align business growth with meaningful impact
Discover how purpose-driven innovation can shape the next generation of brands
Keynote by Yessenia Vila:
Community-Led Growth: Why Participation Is the New Competitive Edge
Growth is increasingly driven by participation rather than passive consumption. Today’s most successful brands and platforms are those that invite people to engage, contribute, and feel part of something larger.
In this keynote, Yessenia Vila explores how community, shared values, and participation are redefining how brands grow and build loyalty. She explains why audiences want to move from being customers to becoming active participants in the ecosystems they support.
The keynote offers a fresh perspective on how companies can design experiences that encourage collaboration, dialogue, and genuine community.
Audience takeaways
Understand why participation and community are becoming key drivers of growth
Learn how brands can build stronger relationships through shared values
Discover how community-led strategies can create long-term engagement and trust
