A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success at reaching targets.

A KPI can take its outset in a business at the general level, but it can also be applied to certain parts or functions of a business, special strategies, goals, etc.

How are KPIs used, and what do they achieve? In what instances does it make sense to use a KPI, and when can it benefit a business or a process?

Keynotes about KPI look closer into these questions.