Abi Adamson – Workplace Culture Speaker
Abi Adamson is a leading voice in workplace culture transformation, known for helping organisations move from intention to meaningful, lasting change. As Founder of The Culture Partnership and creator of the SERN™ Framework, she challenges the way leaders think about culture and replaces surface-level initiatives with practical, people-centred strategies.
Her work focuses on what actually shapes culture day to day, how people speak, lead, include, and respond in moments that matter. Abi’s approach is direct, grounded, and designed to be applied immediately across teams and leadership levels.
Book Abi Adamson for Your Event
Abi Adamson has partnered with hundreds of organisations worldwide, delivering keynotes, workshops, and facilitation that leave a lasting impact. Her client portfolio includes Spotify, Sony Music, Match Group, Wise, SoHo House, Papier, and The Orchard.
Whether speaking to leadership teams or large conference audiences, Abi brings clarity to complex cultural challenges. She equips organisations with tangible tools to build environments where people feel safe, included, and able to contribute fully.
Her sessions are known for their balance of honesty and warmth. She addresses the uncomfortable truths many organisations avoid, while creating an atmosphere that keeps audiences engaged from start to finish.
Culture Blooming and Thought Leadership
Abi is the author of Culture Blooming: Nurturing Workplaces Where People Grow, published by Berrett-Koehler Publishers and launching in August 2026. The book has received endorsements from Amy Edmondson, Harvard Business School professor and one of the most recognised experts on psychological safety, and Hubert Joly, former Chairman and CEO of Best Buy and Thinkers50 Leadership Award winner.
These endorsements reflect the level at which Abi’s work operates and the conversations it contributes to, making her a strong fit for organisations engaging senior leadership and executive audiences.
Her TEDx talk, “Who Owns Culture?” (TEDx Greenville, 2025), further established her as a thought leader, challenging organisations to stop policing culture and start actively cultivating it.
Abi has also been recognised as a LinkedIn Thought Leader by The New York Times and ranked as the UK’s #6 Top Workplace Culture Expert by Favikon. Her insights have been featured in Forbes, The Metro, Raconteur, and People Management.
Topics Abi Adamson Speaks On
Abi speaks on a range of topics connected to modern workplace culture, including:
- Culture transformation
- Psychological safety
- Difficult conversations
- Inclusive leadership
- Belonging at work
Her work is particularly relevant for organisations navigating growth, change, or cultural misalignment, and for leaders seeking to build environments where people can thrive.
A Practical and Engaging Speaker
What sets Abi apart is her ability to turn complex cultural ideas into clear, actionable steps. Audiences leave her sessions with language they can use, behaviours they can adopt, and a deeper understanding of how culture is shaped in everyday interactions.
Her delivery combines insight with energy, making her a compelling speaker for conferences, leadership events, and internal programmes. She brings both challenge and clarity, ensuring that her message lands and leads to real change.
For organisations ready to move beyond performative culture work and create something that truly supports their people, Abi Adamson offers a perspective that is both refreshing and actionable.